Global App Market Insights / Android / Sep:Oct 2013

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GLOBALINSIGHTSREPORTAndroid Platform (Google Play Store)

Data Collection 11 Sep. - 8 Oct.

September 2013 www.prioridata.com

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TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

Global Snapshot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Comparative Country Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Country Growth Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

App Market Composition by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13App Market Saturation by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Category Monetization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Paid App Price Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Paid App Revenue By Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Paid App Revenue Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

Top NEW Free App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Top NEW Paid App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Top Publishers of NEW Free & Paid Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Top Free App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Top Paid App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Top Publishers of Free & Paid Apps - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . 31Top Free App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Top Paid App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

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INTRODUCTIONWelcome to Priori!

Thank you for purchasing our report! We hopeit helps you make better decisions in the mobileapp economy.

This report, the Global Insights Report, pro-vides a comprehensive view of app activity at theglobal level. It is designed to display key statis-tics around the size, composition, growth, mon-etization, and user satisfaction within the globalmarket and its component countries and cate-gories. It also provides information on the topapps and publishers over the reporting period.

This report is based on data collected directlyfrom the app stores, and is supplementedby download estimates and app classificationswhich are generated through Priori’s proprietarytechnologies. Please see the Methodology pagein the Appendix of this report for further detail onour approach.

We are committed to bringing transparency tothe app market through data. If you have ques-tions about this report or would like to inquireabout our data capabilities please contact us [email protected].

Priori Data GmbHBerlin

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EXECUTIVE SUMMARY

• This report focuses primarily on the size and composition of the global market for Android apps.This includes 24 countries and 30 application categories. Note that for Android we only trackapps in the Google Play store, which is not supported by all Android devices or markets.

• As of September 2013, there are 1,001,204 apps in the Google Play store, 79% of which are freeand 21% of which are paid. 5.2% of all apps have in-app purchase. Compared to August 2013,the number of free apps available for download in the app store increased by 2.2% while thenumber of paid apps available for download increased by 1.4%. 27,141 apps were deleted fromthe app store during September 2013.

• Out of the total number of apps detected, 21.6% were released within the last three months and13.9% are gaming applications.

• Associated with all apps in the Google Play Store are 269,803 publishers, 16.5% of which publishgames. The average number of apps per publisher is 3.7.

• In September 2013, we estimate that there were around around 3.7 billion downloads of An-droid applications. Of these, 99.7% of downloads were accounted for by apps that are free todownload, 21.9% by new apps and 34.8% by gaming apps.

• In September 2013, 21 out of 25 countries we track experienced a decline in in-month downloadsversus the prior month. At the global level, in-month downloads decreased by -8.5%. The UnitedStates was the country with the highest number of Android downloads in September 2013. Interms of month-over-month download growth, Portugal was the fastest growing on the Androidplatform.

• Across the countries where we maintain information on both iOS and Android, 17 out of 23countries experiencedmore in-month downloads of Android apps versus iOS apps in September2013. In terms of Android versus iOS downloads for September 2013 Spain showed the largestdisparity while Sweden showed the smallest disparity.

• In terms of Android in-month downloads, the United States was the leader among the countriesin our database, with a 31.2% share of September 2013 downloads. The next largest country,South Korea, had a share of 7.8%.

• Tools was the leader among the native categories, with 423,258,934 downloads in September2013, followed by Arcade Games and Casual Games, with 395,634,917 and 379,247,063, re-spectively.

• The fastest growing category was Finance, with a 12.5% growth in month-over-month downloadsin September 2013.

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EXECUTIVE SUMMARY (CONTINUED)

• We compare the number of apps to the number of downloads as a proxy for market saturationat the category level. Business apps have the highest app-to-download ratio at 2.49 apps perthousand downloads. Racing Games apps have the lowest app-to-download ratio, at 0.03 appsper thousand downloads.

• In September 2013 the Shopping category had the highest proportion of free-to-paid apps.Among free apps, the Card Games category was the most likely to contain in-app purchasewhile among the paid apps the Arcade Games category had the highest proportion of apps within-app purchase.

• Among the pay-per-download apps, Medical apps tend to be the most expensive, with an av-erage price of $7.68, while apps belonging to the Personalization category tend to be the leastexpensive, with an average price of $1.62.

• Among the pay-per-download apps, the highest grossing category in September 2013 was Ar-cade Games, with in-month revenues of $7,442,804 (excluding revenues from in-app purchases).The lowest grossing category was Comics.

• At the app level, the Racing Games category tends to have the highest in-month revenues frompaid downloads, with category average revenues of $6,613 (excluding revenues from in-apppurchases). Conversely, the Comics category tends to have the lowest in-month revenues forpay-per-download apps, with category average revenues of only $343.

• Books and Reference app users tend to be the most satisfied while Arcade Games app userstend to be the least satisfied, with average Android app store ratings of 4.3 stars and 4.0 stars,respectively.

• Among free apps released within the last three months, Rovio Mobile Ltd.'s Angry Birds StarWars II Free tops the list, with 7,745,000 downloads in September 2013 and an average appstore rating of 4.7 stars, followed by Kakao Corp.'s KakaoGroup and CanadaDroid's Star Chef.Apps on this list are ranked based on their in-month downloads.

• Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne topsthe list, garnering the highest number of in-month downloads among its peers with 178,000downloads in September 2013 and an average app store rating of 4.3 stars. Rovio Mobile Ltd.'sAngry Birds Star Wars II and Limbic's Zombie Gunship take second and third place, respectively.

• When we consider all free apps regardless of release date ranked in terms of in-month down-loads, Google Inc.'s YouTube tops the list with 49,516,000 downloads in September 2013 andan average app store rating of 4.0. Google Inc.'s Google Search and Google Inc.'s Gmail takesecond and third place in terms of their in-month download numbers, respectively.

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EXECUTIVE SUMMARY (CONTINUED)

• When we consider all paid apps regardless of release date ranked in terms of in-month down-loads, SwiftKey's SwiftKey Keyboard tops the list with 374,000 downloads in September 2013and an average app store rating of 4.7. Gameloft's Asphalt 8: Airborne and Rovio Mobile Ltd.'sAngry Birds Star Wars II take second and third place in terms of their in-month download num-bers, respectively.

• When we consider all free apps regardless of release date ranked in terms of all-time downloads,Google Inc.'s YouTube tops list with 621,666,000 all-time downloads and an average app storerating of 4.0, while Google Inc.'s Gmail andGoogle Inc.'s Maps have the second and third highestall-time download numbers, respectively.

• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,SwiftKey's SwiftKey Keyboard garnered the most all-time downloads among the paid apps, with5,067,000 all-time downloads as of September 2013, followed by OMGPOP's Draw Somethingand androidslide's Camera ZOOM FX.

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THEBIGPICTUREThe following pages provide a high-level overview of the globalmobile apps market. We look at key market statistics and ex-amine how they vary across countries and platforms.

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Global Snapshot 7/ 39

How large is the Android market for mobile apps?

The figures below provide a general picture of the global Android mobile apps market, including keystatistics and recent changes in market size. All statistics are given at the global level.

Global Android Mobile Apps - Basic Market Composition

Apps

Statistic September 2013 August 2013 Change % Change

Number of Free Apps 795,932 778,518 + 17,414 + 2.2%

Number of Paid Apps 205,272 202,394 + 2,878 + 1.4%

Total (Free + Paid) Number of Apps 1,001,204 980,912 + 20,292 + 2.1%

Of Which Are New 21.6% 21.5% + 10 bps

Of Which Are Games 13.9% 13.9% + 0 bps

Of Which Have In-App Purchase 5.2% 5.0% + 20 bps

Number of Apps Deleted In Month 27,141 29,574 - 2,433 - 8.2%

Publishers


Number of App Publishers 269,803 261,104 + 8,699 + 3.3%

Of Which Publish Games 16.5% 16.6% - 10 bps

Average Apps Per Publisher 3.7 3.8 - 0.1 - 2.6%

Average In-Month Downloads Per Publisher 13,574 15,328 - 1,754 - 11.4%

Downloads


Estimated Free Downloads 3,653,143,727 3,991,791,515 - 338,647,788 - 8.5%

Estimated Paid Downloads 9,246,455 10,359,115 - 1,112,660 - 10.7%

Total (Free + Paid) Estimated Downloads 3,662,390,182 4,002,150,630 - 339,760,448 - 8.5%

Of New Apps 21.9% 21.6% + 30 bps

Of Gaming Apps 34.8% 35.0% - 20 bps

Of Apps with In-App Purchase 28.0% 27.8% + 20 bps

Average In-Month Downloads Per App 3,658 4,080 - 422 - 10.3%

Revenue


Estimated In-Month Revenue from Paid Downloads $32,197,866 $36,519,681 - $4,321,815 - 11.8%

Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.

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Comparative Country Information 8/ 39

How is the global mobile appsmarket comprised by coun-try?

While the Google Play store is “global” in nature, Priori estimates individual country downloads, allow-ing us to compare performance across countries.

In September 2013, the top ranked country in terms of downloads was the United States which alsoheld this position in the previous month.

Downloads By Country - Android% of In-Month Downloads

Country Rank(September

2013)

Country Rank(August 2013)

Country Download Share(September 2013)

Download Share(August 2013)

1 1 United States 31.2% 32.1%

2 4 South Korea 7.8% 7.1%

3 5 Russia 7.4% 7.0%

4 3 Spain 7.2% 7.3%

5 2 United Kingdom 7.0% 7.3%

6 8 Brazil 4.7% 4.2%

7 6 Germany 4.4% 4.7%

8 7 Japan 4.3% 4.6%

9 9 Taiwan 3.3% 3.4%

10 10 Italy 2.9% 2.9%

11 11 France 2.8% 2.7%

12 12 Australia 1.4% 1.4%

13 13 Poland 1.3% 1.3%

14 14 China 1.1% 1.1%

15 15 Netherlands 1.1% 1.1%

16 16 Canada 0.9% 0.9%

17 20 Portugal 0.7% 0.5%

18 17 Hungary 0.6% 0.6%

19 19 Austria 0.6% 0.5%

20 18 Sweden 0.6% 0.6%

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Comparative Country Information 9/ 39

How is the global mobile apps market comprised by coun-try? (continued)

Mobile App Market Size By Country - Android (continued)% of In-Month Downloads

Country Rank(September

2013)

Country Rank(August 2013)

Country Download Share(September 2013)

Download Share(August 2013)

21 21 Czech Republic 0.4% 0.4%

22 22 Switzerland 0.3% 0.3%

23 23 Denmark 0.3% 0.3%

24 24 Finland 0.3% 0.3%

25 25 Norway 0.2% 0.2%

All Other 7.1% 7.1%

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Country Growth Comparison 10/ 39

How are the individual countries growing?

The following graph displays the growth of the mobile apps market in countries across the globe, interms of app downloads. For each country, the percentage growth over the last month is shown.

As shown below, 21 out of 25 countries we track experienced a decline in in-month downloads inSeptember 2013. At the global level, in-month downloads decreased by -8.5%.

Growth of Android Mobile Apps Market in Countries Across the GlobeGrowth in In-Month Downloads from Previous Month

−8.5%

−14.3%

−13.7%

−12.4%

−12.1%

−10.8%

−10.8%

−10.7%

−10.4%

−10.2%

−9.5%

−9.2%

−9.0%

−8.9%

−8.1%

−7.5%

−7.3%

−6.7%

−6.6%

−5.3%

−3.9%

−1.2%

0.7%

1.8%

6.6%

17.9%

GLOBAL

Germany

Japan

United Kingdom

Taiwan

United States

Sweden

Switzerland

Czech Republic

Poland

Australia

Norway

Spain

Netherlands

Denmark

Italy

China

France

Finland

Hungary

Russia

Canada

South Korea

Brazil

Austria

Portugal

−10% 0% 10% 20% 30%

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Platform Comparison by Country 11/ 39

How does the size of the global mobile apps market varyby platform?

The following table shows how the size of the mobile app market varies by platform in countries acrossthe globe. Market size in a given country is measured using total in-month app downloads across allapp categories. Two platforms are considered -- Android and iOS.

While the dynamics of the iOS and Androidmarkets are quite different globally, we do think it is valuableto illustrate a basic comparison between the two. 17 out of 23 countries experienced more in-monthdownloads of Android apps versus iOS apps in September 2013. The country with the highest numberof Android downloads in September 2013 is The United States.

2 out of 23 countries experienced higher month-over-month download growth on the Android platformversus on iOS. Portugal was the fastest growing on the Android platform while Spain showed the largestdisparity in September 2013 Android vs. iOS downloads.

Android vs. iOS in Terms of App DownloadsAugust 2013 and September 2013 Downloads by Country

Country AndroidDownloads(September

2013)

AndroidDownloads

(August 2013)

Change inAndroid

Downloads (%)

iOS Downloads(September

2013)

iOS Downloads(August 2013)

Change in iOSDownloads (%)

United States 1,144,221,438 1,283,449,771 -10.8% 469,478,031 432,974,568 8.4%

South Korea 285,936,139 283,929,922 0.7% 54,646,725 48,977,787 11.6%

Russia 270,110,547 281,157,206 -3.9% 79,889,151 63,410,796 26.0%

Spain 265,322,738 291,691,267 -9.0% 31,347,685 28,784,015 8.9%

United Kingdom 257,399,995 293,752,461 -12.4% 87,709,454 82,763,739 6.0%

Brazil 172,648,582 169,527,709 1.8% 36,379,743 31,224,648 16.5%

Germany 162,218,307 189,379,559 -14.3% 54,973,525 45,140,450 21.8%

Japan 157,769,151 182,800,789 -13.7% 190,382,969 169,691,803 12.2%

Italy 105,780,528 114,397,586 -7.5% 46,387,044 42,851,263 8.3%

France 102,243,294 109,593,710 -6.7% 52,147,668 49,287,958 5.8%

Australia 51,179,014 56,566,419 -9.5% 40,811,217 36,028,238 13.3%

Poland 48,111,174 53,588,840 -10.2% 6,272,221 5,055,004 24.1%

China 39,687,893 42,808,899 -7.3% 510,416,120 582,275,997 -12.3%

Netherlands 38,840,266 42,654,925 -8.9% 28,663,153 26,594,000 7.8%

Canada 34,202,248 34,615,749 -1.2% 46,388,411 44,857,682 3.4%

Portugal 24,735,651 20,977,730 17.9% 5,976,414 5,271,345 13.4%

Hungary 22,619,225 23,881,538 -5.3% 3,413,885 2,704,235 26.2%

Austria 22,468,931 21,077,922 6.6% 8,687,579 7,542,861 15.2%

Sweden 21,261,076 23,843,757 -10.8% 18,277,998 15,807,754 15.6%

Switzerland 11,339,531 12,695,692 -10.7% 14,827,343 15,697,766 -5.5%

Denmark 11,131,457 12,114,974 -8.1% 13,623,374 12,020,658 13.3%

Finland 10,912,392 11,682,356 -6.6% 5,389,856 4,630,120 16.4%

Norway 7,312,863 8,052,584 -9.2% 10,661,289 8,407,945 26.8%

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THEIN-DEPTHLOOKThe following pages break down the global app market into itscomponent categories to provide a closer look at what drivesactivity.

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App Market Composition by Category 13/ 39

Which categories comprise the global app market?

The table below displays the categories comprising the global app market, ranked in terms of currentmonth downloads.

The largest category is Tools, with 423,258,934 downloads in September 2013. The Tools categoryalso held the 1st place position in the prior month. The fastest growing category is Finance, with a12.5% growth in month-over-month downloads. Libraries and Demo experienced the largest month-over-month decline, at -27.7%.

Global App Market Composition - AndroidCategory Information

Category Rank(September

2013)

Category Rank(August 2013)

Category Apps Change inApps

Publishers Change inPublishers

Downloads Change inDownloads

1 1 Tools 69,495 1.4% 37,389 2.4% 423,258,934 -16.6%

2 2 Arcade Games 33,312 1.8% 15,037 2.1% 395,634,917 -8.2%

3 3 Casual Games 34,240 1.1% 13,936 1.7% 379,247,063 -7.9%

4 5 Entertainment 86,818 -0.6% 32,396 1.6% 270,354,664 -6.1%

5 4 Communication 23,611 8.0% 13,901 2.9% 249,339,493 -16.7%

6 6 Brain Games 52,094 2.5% 20,121 2.4% 226,190,830 -9.2%

7 8 Music and Audio 43,552 0.3% 12,067 3.8% 168,117,144 -5.1%

8 9 Personalization 73,495 -3.7% 9,158 -0.4% 166,098,120 -2.7%

9 7 Media and Video 22,061 2.8% 8,907 2.5% 152,207,116 -14.8%

10 11 Social 24,511 2.7% 16,289 3.4% 151,864,710 -6.0%

11 10 Racing Games 3,993 1.1% 1,716 2.1% 141,169,845 -13.7%

12 12 Photography 13,022 -2.7% 5,863 1.5% 125,737,694 -4.3%

13 13 Productivity 28,358 3.5% 17,872 3.8% 125,195,696 3.9%

14 16 Books and Reference 65,076 1.3% 12,888 3.4% 88,392,919 7.9%

15 14 Lifestyle 70,735 2.7% 29,495 3.3% 87,391,292 -3.0%

16 15 Sports Games 6,055 0.0% 2,909 2.3% 79,228,903 -7.9%

17 17 Travel and Local 49,182 4.0% 18,861 3.3% 69,174,694 -4.0%

18 18 Education 70,539 4.3% 25,076 4.6% 58,953,950 -1.0%

19 19 Card Games 9,588 3.1% 4,071 3.3% 54,515,758 -6.5%

20 20 News and Magazines 28,934 4.0% 13,530 3.8% 38,960,314 -1.8%

21 23 Shopping 18,218 4.8% 10,745 4.0% 35,623,787 2.3%

22 21 Health and Fitness 27,071 3.5% 13,701 3.7% 32,442,010 -10.4%

23 22 Sports 29,194 3.9% 12,555 3.7% 31,369,105 -10.7%

24 24 Finance 22,572 3.8% 13,963 3.0% 28,847,715 12.5%

25 26 Business 51,859 5.1% 25,118 5.0% 20,816,505 -0.1%

26 25 Weather 4,129 1.0% 2,524 3.1% 20,488,226 -9.4%

27 27 Transportation 13,278 3.7% 8,567 3.6% 17,741,490 -10.5%

28 28 Comics 8,055 3.3% 2,358 4.1% 10,913,324 -14.9%

29 29 Libraries and Demo 4,789 3.5% 2,629 2.3% 7,345,305 -27.7%

30 30 Medical 13,368 4.4% 6,355 5.3% 5,768,659 -11.0%

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App Market Saturation by Category 14/ 39

What is the level of market saturation by category?

In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of satu-ration in each of the categories comprising the global app market.

The category with the highest app-to-download ratio is Business. The category with the lowest app-to-download ratio is Racing Games.

Global App Market Composition - AndroidApps Per Thousand Downloads

0.03

0.08

0.08

0.09

0.09

0.10

0.14

0.16

0.16

0.18

0.20

0.23

0.23

0.26

0.32

0.44

0.51

0.65

0.71

0.74

0.74

0.74

0.75

0.78

0.81

0.83

0.93

1.20

2.32

2.49

Racing Games

Sports Games

Arcade Games

Casual Games

Communication

Photography

Media and Video

Social

Tools

Card Games

Weather

Productivity

Brain Games

Music and Audio

Entertainment

Personalization

Shopping

Libraries and Demo

Travel and Local

Books and Reference

Comics

News and Magazines

Transportation

Finance

Lifestyle

Health and Fitness

Sports

Education

Medical

Business

0 1 2

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Category Monetization 15/ 39

How do the different categories monetize?

The following figures show how different monetization methods are utilized by the various categories.Figures in parentheses denote the prior month values. Note that the apps counted below only includeapps which have been downloaded in the past month. The category with the highest proportion of freeversus paid apps is Shopping. Among free apps, the category most likely to contain in-app purchase isCard Games. Among paid apps, the category most likely to contain in-app purchase is Arcade Games.

App Category Monetization - Android% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-AppPurchase

Paid Paid w/ In-AppPurchase

Entertainment 33,202 93% (93%) 4% (4%) 3% (4%) 0% (0%)

Personalization 27,455 81% (83%) 5% (4%) 14% (13%) 0% (0%)

Tools 24,810 87% (87%) 4% (3%) 9% (9%) 0% (0%)

Lifestyle 19,691 92% (92%) 4% (4%) 4% (4%) 0% (0%)

Education 19,557 82% (82%) 9% (9%) 8% (8%) 0% (1%)

Brain Games 19,497 80% (81%) 14% (13%) 6% (6%) 1% (1%)

Books and Reference 18,135 88% (88%) 6% (5%) 6% (6%) 1% (0%)

Arcade Games 16,644 73% (73%) 19% (18%) 7% (7%) 2% (2%)

Casual Games 16,350 79% (80%) 16% (15%) 5% (5%) 1% (1%)

Music and Audio 15,746 91% (91%) 4% (3%) 5% (5%) 0% (0%)

Travel and Local 10,461 86% (87%) 5% (5%) 8% (7%) 1% (1%)

News and Magazines 9,967 91% (90%) 8% (8%) 1% (1%) 0% (0%)

Media and Video 9,702 93% (93%) 3% (3%) 4% (4%) 0% (0%)

Communication 9,199 88% (87%) 5% (6%) 6% (7%) 0% (0%)

Productivity 9,102 82% (82%) 6% (5%) 12% (12%) 1% (1%)

Sports 8,792 89% (88%) 5% (5%) 6% (7%) 0% (0%)

Business 8,446 92% (93%) 3% (3%) 4% (4%) 0% (0%)

Social 8,179 89% (89%) 8% (7%) 3% (3%) 0% (0%)

Finance 7,549 94% (93%) 2% (2%) 4% (4%) 0% (0%)

Health and Fitness 7,425 86% (86%) 5% (5%) 8% (9%) 1% (0%)

Photography 5,729 85% (87%) 7% (6%) 7% (6%) 0% (0%)

Shopping 5,113 97% (97%) 1% (1%) 1% (2%) 0% (0%)

Transportation 4,821 90% (90%) 4% (4%) 6% (6%) 0% (0%)

Card Games 4,641 69% (69%) 24% (23%) 6% (6%) 1% (1%)

Sports Games 3,146 77% (79%) 16% (15%) 5% (5%) 1% (1%)

..

Category Monetization 16/ 39

How do the different categories monetize? (continued)

App Category Monetization - Android (continued)% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-AppPurchase

Paid Paid w/ In-AppPurchase

Medical 3,049 83% (82%) 5% (5%) 11% (12%) 1% (0%)

Racing Games 2,780 80% (81%) 14% (13%) 5% (5%) 1% (1%)

Comics 2,537 91% (91%) 6% (5%) 3% (4%) 0% (0%)

Weather 1,914 84% (84%) 5% (5%) 10% (10%) 0% (1%)

Libraries and Demo 1,388 93% (95%) 1% (1%) 6% (4%) 0% (0%)

Note: Percentages have been rounded and may not sum up to 100%.

..

Paid App Price Distribution 17/ 39

What is the price distribution of pay-per-download appsacross categories?

The price distribution of pay-per-download apps is given in the table below. Again, only apps whichhave been downloaded in the past month are counted. Figures in parentheses denote the prior monthvalues.

On average, the Medical category tends to have the most expensive pay-per-download apps, witha category average price of $7.68. Conversely, the Personalization category tends to have the leastexpensive pay-per-download apps, with a category average price of only $1.62. For the bulk of cate-gories, the average price of pay-per-download apps decreased relative to last month.

Global Paid Apps - AndroidPaid App Price Distribution

Category Name Paid Apps Min Max Median Average

Personalization 4,014 $0.68 ($0.68) $169.70 ($20.42) $1.35 ($1.35) $1.62 ($1.57)

Tools 2,321 $0.68 ($0.68) $75.00 ($99.00) $1.93 ($1.76) $2.95 ($2.79)

Education 1,746 $0.68 ($0.68) $202.67 ($207.86) $2.31 ($2.36) $3.89 ($4.15)

Arcade Games 1,456 $0.68 ($0.68) $18.32 ($19.95) $1.89 ($1.89) $2.38 ($2.36)

Brain Games 1,263 $0.68 ($0.68) $20.35 ($10.85) $1.60 ($1.53) $1.96 ($1.92)

Books and Reference 1,202 $0.68 ($0.68) $110.01 ($86.79) $2.88 ($2.83) $5.46 ($5.26)

Entertainment 1,175 $0.68 ($0.68) $49.99 ($134.76) $1.34 ($1.42) $2.27 ($2.44)

Productivity 1,151 $0.68 ($0.68) $186.08 ($107.21) $2.16 ($2.11) $3.90 ($3.46)

Casual Games 946 $0.68 ($0.68) $28.50 ($28.59) $1.99 ($1.89) $2.47 ($2.37)

Travel and Local 896 $0.68 ($0.68) $160.48 ($161.33) $2.16 ($2.70) $6.22 ($7.57)

Music and Audio 837 $0.68 ($0.68) $33.86 ($36.59) $1.99 ($1.89) $2.87 ($2.68)

Lifestyle 802 $0.68 ($0.68) $100.00 ($100.00) $1.99 ($1.99) $3.16 ($3.35)

Health and Fitness 648 $0.68 ($0.68) $36.22 ($207.86) $2.06 ($1.99) $3.18 ($3.16)

Communication 631 $0.68 ($0.68) $39.99 ($207.59) $20.00 ($20.00) $3.15 ($3.67)

Sports 549 $0.68 ($0.68) $36.59 ($99.99) $20.00 ($1.99) $3.74 ($3.74)

Photography 451 $0.80 ($0.78) $29.99 ($40.73) $1.90 ($1.99) $2.37 ($2.66)

Business 367 $0.80 ($0.68) $69.99 ($80.66) $3.09 ($3.94) $6.17 ($7.08)

Card Games 365 $0.68 ($0.68) $19.99 ($19.99) $2.38 ($2.37) $3.65 ($3.81)

Medical 360 $0.68 ($0.68) $114.02 ($200.00) $3.38 ($2.99) $7.68 ($9.18)

Media and Video 355 $0.68 ($0.68) $197.50 ($34.99) $2.55 ($2.07) $3.74 ($3.20)

..

Paid App Price Distribution 18/ 39

What is the price distribution of pay-per-download appsacross categories? (continued)

Global Paid Apps - Android (continued)Paid App Price Distribution


Finance 316 $0.68 ($0.68) $122.87 ($53.61) $2.41 ($1.99) $3.49 ($2.99)

Transportation 280 $0.68 ($0.68) $210.94 ($113.50) $20.00 ($2.04) $5.96 ($5.55)

Social 274 $0.68 ($0.68) $12.91 ($13.19) $1.63 ($1.49) $2.22 ($2.07)

Weather 210 $0.68 ($0.68) $33.94 ($33.94) $1.98 ($1.99) $2.53 ($2.60)

Sports Games 197 $0.68 ($0.81) $8.13 ($8.13) $1.59 ($1.92) $2.14 ($2.26)

Racing Games 154 $0.68 ($0.68) $6.79 ($6.44) $1.34 ($1.35) $1.92 ($2.00)

News and Magazines 132 $0.80 ($0.88) $5.99 ($20.63) $1.60 ($1.36) $1.93 ($2.07)

Comics 86 $0.68 ($0.89) $9.99 ($14.99) $1.99 ($1.99) $2.99 ($3.47)

Libraries and Demo 85 $0.80 ($0.88) $8.08 ($25.00) $1.59 ($1.99) $1.74 ($2.49)

Shopping 73 $0.68 ($0.80) $130.91 ($130.34) $1.99 ($1.50) $4.06 ($4.22)

Note: All currencies have been converted to US dollars.

..

Paid App Revenue By Category 19/ 39

How large are the in-month revenues for pay-per-downloadapps across categories?

The following table shows the current and prior month revenues for pay-per-download apps at thecategory level. All revenue numbers have been rounded to the nearest dollar. App level revenue iscalculated as the pay-per-download price multiplied by estimated in-month downloads. Note that thisexcludes in-app purchase revenues.

The highest grossing category in September 2013 was Arcade Games, with pay-per-download rev-enues of $7,442,804. The revenues for this category decreased relative to the prior month. The lowestgrossing category in September 2013 was Comics.

Global Paid Apps - AndroidIn-Month Paid App Revenue By Category

Rank(September

2013)

Rank(August2013)

Category Name Total Revenue(September

2013)

Total Revenue(August 2013)

Change inRevenue (%)

1 1 Arcade Games $7,442,804 $7,812,041 -5%

2 2 Productivity $3,464,117 $4,124,086 -16%

3 3 Travel and Local $2,229,023 $2,863,797 -22%

4 4 Tools $2,053,298 $2,296,111 -11%

5 5 Personalization $1,550,436 $1,752,583 -12%

6 6 Brain Games $1,485,770 $1,475,492 1%

7 9 Music and Audio $1,229,116 $1,314,860 -7%

8 14 Education $1,063,843 $ 927,629 15%

9 13 Casual Games $1,058,615 $ 948,963 12%

10 11 Racing Games $1,044,810 $1,136,793 -8%

11 7 Business $ 987,269 $1,401,343 -30%

12 12 Books and Reference $ 925,892 $ 950,771 -3%

13 10 Communication $ 920,451 $1,186,504 -22%

14 15 Entertainment $ 804,525 $ 918,696 -12%

15 18 Photography $ 794,124 $ 749,997 6%

16 8 Card Games $ 749,366 $1,376,023 -46%

17 16 Health and Fitness $ 743,089 $ 857,823 -13%

18 19 Media and Video $ 647,777 $ 672,876 -4%

19 17 Sports Games $ 572,839 $ 758,747 -25%

20 20 Social $ 465,898 $ 657,057 -29%

21 21 Sports $ 336,395 $ 478,731 -30%

22 22 Lifestyle $ 326,009 $ 371,021 -12%

23 23 Transportation $ 318,691 $ 369,725 -14%

..

Paid App Revenue By Category 20/ 39

How large are the in-month revenues for pay-per-downloadapps across categories? (continued)

Global Paid Apps - Android (continued)In-Month Paid App Revenue By Category

Rank(September

2013)

Rank(August2013)

Category Name Total Revenue(September

2013)

Total Revenue(August 2013)

Change inRevenue (%)

24 24 Weather $ 279,301 $ 295,341 -5%

25 26 Finance $ 211,073 $ 212,110 0%

26 25 Medical $ 176,029 $ 215,798 -18%

27 27 Libraries and Demo $ 133,901 $ 189,756 -29%

28 28 News and Magazines $ 110,124 $ 101,468 9%

29 29 Shopping $ 43,071 $ 56,548 -24%

30 30 Comics $ 30,210 $ 46,989 -36%

..

Paid App Revenue Distribution 21/ 39

What is the distribution of in-month revenues for pay-per-download apps across categories?

The distribution of in-month revenues for pay-per-download apps is given in the table below. Figuresin parentheses denote the prior month values. All revenue numbers have been rounded to the nearestdollar. App level revenue is calculated as the pay-per-download price multiplied by estimated in-monthdownloads. Note that this excludes in-app purchase revenues.

On average, the Racing Games category tends to have the highest in-month revenues for pay-per-download apps, with category average revenues of $6,613. Conversely, the Comics category tendsto have the lowest in-month revenues for pay-per-download apps, with category average revenues ofonly $343.

Global Paid Apps - AndroidIn-Month Paid App Revenue Distribution


Personalization 4,076 $1 ($1) $ 183,576 ($ 219,724) $ 60 ($ 61) $ 380 ($ 439)

Tools 2,340 $1 ($1) $ 88,378 ($ 124,101) $108 ($103) $ 877 ($ 957)

Education 1,756 $1 ($1) $ 109,725 ($ 39,439) $107 ($108) $ 606 ($ 529)

Arcade Games 1,502 $1 ($1) $ 535,413 ($1,228,462) $178 ($180) $4,955 ($4,886)

Brain Games 1,271 $1 ($1) $ 119,947 ($ 101,436) $100 ($101) $1,169 ($1,138)

Books and Reference 1,224 $1 ($1) $ 66,069 ($ 104,381) $108 ($130) $ 756 ($ 755)

Entertainment 1,207 $1 ($1) $ 238,491 ($ 203,766) $ 66 ($ 63) $ 667 ($ 686)

Productivity 1,160 $1 ($1) $1,794,650 ($2,315,426) $148 ($127) $2,986 ($3,400)

Casual Games 949 $1 ($1) $ 94,753 ($ 93,914) $139 ($129) $1,116 ($ 999)

Travel and Local 902 $1 ($1) $ 434,234 ($ 510,873) $ 64 ($115) $2,471 ($3,299)

Music and Audio 844 $1 ($1) $ 176,393 ($ 168,697) $ 95 ($ 79) $1,456 ($1,536)

Lifestyle 808 $1 ($1) $ 20,716 ($ 30,996) $ 80 ($ 83) $ 403 ($ 467)

Health and Fitness 653 $1 ($1) $ 80,902 ($ 66,351) $124 ($126) $1,138 ($1,200)

Communication 646 $1 ($1) $ 198,623 ($ 320,002) $121 ($151) $1,425 ($1,926)

Photography 586 $1 ($1) $ 96,030 ($ 102,145) $ 79 ($120) $1,355 ($1,465)

Sports 560 $1 ($1) $ 33,289 ($ 65,107) $100 ($ 82) $ 601 ($ 689)

Business 370 $1 ($1) $ 181,106 ($ 410,141) $153 ($190) $2,668 ($3,947)

Card Games 370 $1 ($1) $ 66,292 ($ 230,550) $223 ($239) $2,025 ($3,770)

Media and Video 363 $1 ($1) $ 104,251 ($ 104,398) $167 ($113) $1,785 ($1,529)

Medical 362 $1 ($1) $ 18,984 ($ 16,644) $142 ($116) $ 486 ($ 533)

Finance 321 $1 ($1) $ 22,426 ($ 19,664) $117 ($ 83) $ 658 ($ 597)

Transportation 284 $1 ($1) $ 44,912 ($ 52,079) $113 ($123) $1,122 ($1,224)

Social 281 $1 ($1) $ 310,733 ($ 477,384) $ 95 ($ 79) $1,658 ($2,113)

..

Paid App Revenue Distribution 22/ 39

What is the distribution of in-month revenues for pay-per-download apps across categories? (continued)

Global Paid Apps - Android (continued)In-Month Paid App Revenue Distribution


Weather 210 $3 ($1) $ 39,665 ($ 32,515) $196 ($176) $1,330 ($1,367)

Sports Games 201 $1 ($1) $ 81,491 ($ 109,875) $226 ($305) $2,850 ($3,756)

Racing Games 158 $1 ($1) $ 225,221 ($ 364,949) $398 ($283) $6,613 ($6,496)

News and Magazines 134 $1 ($1) $ 44,276 ($ 15,407) $ 80 ($ 62) $ 822 ($ 646)

Comics 88 $1 ($1) $ 4,385 ($ 12,702) $ 56 ($101) $ 343 ($ 484)

Libraries and Demo 87 $1 ($1) $ 16,468 ($ 19,900) $110 ($639) $1,539 ($3,272)

Shopping 75 $1 ($1) $ 8,323 ($ 10,713) $ 94 ($ 64) $ 574 ($ 665)

Note: All currencies have been converted to US dollars.

..

App Store Rating Distribution 23/ 39

What is the distribution of app store ratings across cate-gories?

The distribution of average Android app store ratings is given below at the category level. Figures inparentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partialstars are not awarded.

As shown in the table below, Books and Reference apps receive the highest app store ratings on aver-age, while Arcade Games apps receive the lowest.

Average App Store Ratings - AndroidApp Store Rating Distribution

Category Name Average Rating(No. of Stars)

1-StarRatings (%)

2-StarRatings (%)

3-StarRatings (%)

4-StarRatings (%)

5-StarRatings (%)

Books and Reference 4.3 (4.3) 1% (2%) 2% (3%) 9% (9%) 34% (35%) 53% (52%)

Personalization 4.3 (4.3) 1% (1%) 1% (1%) 7% (7%) 52% (52%) 40% (39%)

Sports 4.3 (4.2) 1% (1%) 3% (3%) 10% (10%) 41% (42%) 46% (44%)

Education 4.3 (4.2) 1% (1%) 2% (3%) 10% (10%) 40% (40%) 46% (46%)

Libraries and Demo 4.2 (4.2) 2% (2%) 3% (3%) 11% (12%) 48% (46%) 36% (37%)

Comics 4.2 (4.2) 1% (2%) 2% (3%) 11% (11%) 50% (49%) 36% (36%)

Music and Audio 4.2 (4.2) 1% (2%) 2% (2%) 10% (11%) 44% (44%) 42% (42%)

Social 4.2 (4.1) 1% (1%) 3% (3%) 14% (15%) 45% (45%) 37% (36%)

Weather 4.1 (4.1) 1% (1%) 2% (2%) 10% (10%) 62% (62%) 26% (26%)

Business 4.1 (4.1) 3% (3%) 5% (4%) 15% (15%) 36% (37%) 41% (40%)

Card Games 4.1 (4.1) 1% (1%) 2% (2%) 12% (12%) 62% (61%) 24% (24%)

Lifestyle 4.1 (4.1) 2% (2%) 4% (3%) 14% (15%) 43% (43%) 38% (37%)

Productivity 4.1 (4.1) 1% (1%) 3% (3%) 13% (13%) 52% (51%) 32% (32%)

Photography 4.1 (4.1) 1% (1%) 2% (2%) 14% (13%) 57% (53%) 26% (30%)

Brain Games 4.1 (4.1) 1% (1%) 2% (2%) 12% (12%) 55% (54%) 30% (31%)

Communication 4.1 (4.1) 2% (1%) 2% (2%) 14% (14%) 52% (53%) 29% (30%)

Entertainment 4.1 (4.1) 1% (1%) 3% (3%) 16% (16%) 49% (49%) 31% (31%)

Tools 4.1 (4.1) 1% (1%) 2% (3%) 13% (13%) 52% (52%) 31% (32%)

Medical 4.1 (4.0) 3% (3%) 3% (4%) 13% (14%) 43% (43%) 38% (36%)

News and Magazines 4.1 (4.0) 1% (2%) 5% (5%) 15% (15%) 45% (45%) 34% (34%)

Travel and Local 4.1 (4.0) 2% (3%) 4% (4%) 15% (16%) 44% (44%) 35% (33%)

Finance 4.0 (4.1) 2% (1%) 4% (4%) 16% (16%) 47% (47%) 32% (32%)

Transportation 4.0 (4.0) 1% (1%) 4% (4%) 17% (16%) 49% (49%) 29% (29%)

Health and Fitness 4.0 (4.0) 2% (2%) 4% (4%) 16% (17%) 44% (44%) 34% (32%)

Shopping 4.0 (4.0) 2% (2%) 5% (5%) 18% (19%) 41% (41%) 35% (33%)

..

App Store Rating Distribution 24/ 39

What is the distribution of app store ratings across cate-gories? (continued)

Average App Store Ratings - Android (continued)App Store Rating Distribution

Category Name Average Rating(No. of Stars)

1-StarRatings (%)

2-StarRatings (%)

3-StarRatings (%)

4-StarRatings (%)

5-StarRatings (%)

Sports Games 4.0 (4.0) 0% (1%) 2% (2%) 15% (16%) 64% (62%) 19% (19%)

Racing Games 4.0 (4.0) 1% (1%) 1% (1%) 14% (14%) 69% (68%) 15% (16%)

Media and Video 4.0 (4.0) 2% (2%) 4% (5%) 16% (17%) 46% (45%) 32% (31%)

Casual Games 4.0 (4.0) 1% (1%) 2% (2%) 16% (17%) 59% (58%) 21% (22%)

Arcade Games 4.0 (4.0) 1% (1%) 2% (3%) 16% (16%) 60% (58%) 21% (22%)

Note: Percentages have been rounded and may not sum up to 100%.

..

KEYTITLES&PUBLISHERSThe following pages identify the key players in the global appmarket, from up-and-coming new entrants to established appmarket veterans.

www.prioridata.com

..

Top NEW Free App Titles 26/ 39

What are the top NEW free titles?

The following table provides insight into which free app titles are up-and-coming in the global appmarket. All app titles shown below have been in the Android app store for three months or less.

As is evident in the table below, the most popular new free app is Rovio Mobile Ltd.'s Angry Birds StarWars II Free, with 7,745,000 downloads in September 2013. This app rose to the top of the rankings inunder a month's time.

Free New Entrants - AndroidTop 30 New Free Apps

Rank(Septem-ber2013)

Rank(Au-gust2013)

App Title Publisher NativeCategory

Priori Sub-Category

Has In-AppPurchase

AverageRating

Downloads(In-Month)

Growth inDown-loads(%)

1 - Angry Birds Star Wars II Free Rovio Mobile Ltd. Arcade Games Classic Arcade Y 4.7 7,745,000 -

2 44 KakaoGroup Kakao Corp. Social Instant Messaging N 3.7 6,565,000 237.2%

3 169 Star Chef CanadaDroid Casual Games Cooking Games Y 4.4 6,512,000 897.0%

4 - DEER HUNTER 2014 Glu Mobile Arcade Games Adventure Games Y 4.6 6,432,000 -

5 3 Bunny Skater Candy Mobile Arcade Games Jump and Run Y 4.4 6,132,000 2.5%

6 - FIFA 14 by EA SPORTS™ EA Swiss Sarl Sports Games Sport Ball Games Y 4.5 5,106,000 -

7 6136 Danger Dash Gameloft Arcade Games Jump and Run Y 4.2 5,020,000 35191.7%

8 181 Zombie Diary mountain lion Arcade Games Zombie Games Y 4.5 4,787,000 678.9%

9 12372 Tower Blocks gamecls Brain Games Construction Games N 3.5 4,608,000 91386.1%

10 12417 Ultimate Mortal Kombat 3 Kathy Goodfellow Arcade Games Guides and Cheats N 3.7 4,370,000 86776.7%

11 18 Neon Motocross Motomex Racing Games Racing Games N 3.8 4,045,000 18.3%

12 193 Princess Nail Salon 6677g.com Casual Games Fashion and Style Games N 4.3 4,027,000 591.6%

13 182 Star Girl: Beauty Queen Animoca Casual Games Fashion and Style Games Y 4.3 3,675,000 499.2%

14 10 Baby Care & Baby Hospital 6677g.com Casual Games Virtual Pets and Families N 4.1 3,446,000 -19.4%

15 - Asphalt Moto 2 ICloudZone Racing Games Racing Games N 4.3 3,354,000 -

16 180 Jewels Classic Cookie Games Casual Games Jewel Puzzles N 4.3 3,208,000 419.6%

17 1520 Sniper Shooting Free CoolfishStudios Arcade Games First-Person Shooters N 3.7 3,097,000 3760.4%

18 805 Stickman Downhill Djinnworks e.U. Racing Games Racing Games Y 4.5 2,914,000 1881.7%

19 - Jigty Jigsaw Puzzles Outfit7 Brain Games Jigsaw Puzzles Y 4.6 2,853,000 -

20 1948 Bike Xtreme Park Dino Racing Games Racing Games N 3.8 2,712,000 4446.1%

21 - Fingerprint Lock Screen BitFit Lab Casual Games Live Wallpapers N 3.3 2,696,000 -

22 2 Drag Racing 4x4 Creative Mobile Racing Games Racing Games Y 4.5 2,603,000 -60.9%

23 - ??1942 for Kakao gumi Inc. Arcade Games Y 4.4 2,510,000 -

24 - Fashion Design - girls games 6677g.com Casual Games Fashion and Style Games N 4.2 2,449,000 -

25 99 Mountain Bike : Racing Moto CC2 Media Racing Games Racing Games N 4.0 2,394,000 140.5%

26 - Zombie Tsunami Mobigame S.A.R.L. Arcade Games Zombie Games Y 4.7 2,383,000 -

27 11970 Temple Castle Run Unity Concept Apps Brain Games Jump and Run N 3.8 2,376,000 46545.6%

28 - Green Farm 3 Gameloft Casual Games Construction Games Y 4.4 2,303,000 -

29 131 Hill Racing: mountain climb ZENTERTAIN LTD Racing Games Racing Games Y 4.7 2,234,000 186.8%

30 - Dumb Ways to Die Metro Trains Casual Games Jokes and Pranks N 4.5 2,176,000 -

Note: In cases where an app's prior month rank is missing, the app was released within the past month.

What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This sys-tem allows our customers to truly measure app economy developments at a level of detail that is prac-tical for their business analysis. A full overview can be found on our website www.prioridata.com.

..

Top NEW Paid App Titles 27/ 39

What are the top NEW paid titles?

The following table provides insight into which paid app titles are up and coming in the global appmarket. All app titles shown below have been in the Android app store for three months or less.

As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published byGameloft. This app also held the first place position last month.

Paid New Entrants - AndroidTop 30 New Paid Apps


Rank(Au-gust2013)


Priori Sub-Category

Price AverageRating

Downloads(In-Month)


1 1 Asphalt 8: Airborne Gameloft Racing Games Racing Games 0.99 USD 4.3 178,000 -51.7%

2 - Angry Birds Star Wars II Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.8 139,000 -

3 - Zombie Gunship Limbic Arcade Games Zombie Games 0.99 USD 4.3 62,000 -

4 2 Contra: Evolution PunchBox Studios Arcade Games Money Making Games 0.99 USD 3.9 40,000 -35.3%

5 - Kingdom Rush Frontiers Ironhide Game Studio Arcade Games RPG and Fantasy 2.99 USD 4.8 31,000 -

6 4 DraStic DS Emulator Exophase Arcade Games Emulators 7.99 USD 4.6 22,000 -29.7%

7 178 Mickey's Paint and Play! Disney Publishing Worldwide Education Coloring Books 4.99 USD 3.8 22,000 2077.1%

8 51 Breach & Clear Gun Media Arcade Games War Games 2.99 USD 4.1 21,000 313.6%

9 - FINAL FANTASY V SQUARE ENIX Co.,Ltd. Arcade Games Adventure Games 1800.00 JPY 4.4 16,000 -

10 33 SimpleRockets Jundroo, LLC Brain Games Space and Aliens 1.99 USD 4.7 14,000 57.3%

11 - Sonic & SEGA All-Stars Racing SEGA of America Racing Games Racing Games 1.99 USD 3.9 12,000 -

12 76 Dirty Emojis HD Emoji World Social Instant Messaging 0.99 USD 4.1 12,000 287.5%

13 9 The Walking Dead: Assault Skybound LLC Arcade Games Zombie Games 1.99 USD 4.5 11,000 -51.6%

14 5 Blueprint 3D FDG Entertainment GmbH & Co.KG Brain Games Jigsaw Puzzles 1.49 EUR 4.5 11,000 -62.9%

15 13 Nox (adw apex nova icons) kovdev Personalization Device Themes and Launchers 1.99 USD 4.9 11,000 -32.6%

16 - Heads Up! Warner Bros Casual Games Jokes and Pranks 0.99 USD 4.5 11,000 -

17 - Heroes of Loot OrangePixel Arcade Games RPG and Fantasy 1.99 EUR 4.5 10,000 -

18 7 Riptide GP2 Vector Unit Racing Games Racing Games 2.99 USD 4.7 10,000 -60.6%

19 - ULTRA4 Offroad Racing Gigabit Games Racing Games Racing Games 1.99 USD 4.4 10,000 -

20 - Terraria. 505 Games Srl Arcade Games RPG and Fantasy 3.74 EUR 4.2 10,000 -

21 186 Cars 2 Read and Race Disney Publishing Worldwide Books and Reference Children's Stories 6.99 USD 2.9 9,000 845.2%

22 188 Disney Princess: Story Theater Disney Publishing Worldwide Education Fairy Tales 2.99 USD 3.1 9,000 828.8%

23 8 True Skate True Axis Sports Games Ski and Snowboard 1.99 AUD 4.5 8,000 -65.8%

24 19 Hotel Dash Deluxe PlayFirst, Inc Casual Games Construction Games 0.99 USD 3.3 8,000 -41.4%

25 6 Tiny Thief Rovio Stars Ltd. Brain Games Adventure Games 2.69 EUR 4.6 7,000 -73.8%

26 317 Mickey's Wildlife Count Along Disney Publishing Worldwide Education Kids Learning Games 3.99 USD 3.8 7,000 1339.0%

27 - Shadowrun Returns Harebrained Schemes Arcade Games RPG and Fantasy 9.99 USD 4.2 7,000 -

28 26 Wedding Dash Deluxe PlayFirst, Inc Casual Games Construction Games 0.99 USD 3.3 7,000 -37.1%

29 - Axis - GO Apex Nova Theme Stealthychief Personalization Device Themes and Launchers 0.99 USD 4.9 6,000 -

30 55 Skylanders Cloud Patrol Activision Publishing, Inc. Arcade Games Guides and Cheats 1.99 USD 4.5 6,000 38.7%


..

Top Publishers of NEW Free & Paid Apps 28/ 39

Who are the top publishers of NEW free and paid apps?

The following tables provide insight into which free and paid app publishers have been successful withrecent app releases.

New Entrants - AndroidTop 15 Publishers of New Free Apps

Rank Publisher New FreeApps

Published

All FreeApps

Published

New Free AppDownloads(In-Month)

All Free AppDownloads(In-Month)

New Free AppDownloads(All-Time)

All Free AppDownloads(All-Time)

1 6677g.com 13 83 19,630,000 29,597,000 42,749,000 202,274,000

2 Gameloft 8 51 9,872,000 29,771,000 9,971,000 256,595,000

3 Kakao Corp. 2 12 8,475,000 14,515,000 9,572,000 137,308,000

4 Rovio Mobile Ltd. 1 11 7,745,000 18,511,000 7,745,000 514,962,000

5 Glu Mobile 5 93 6,854,000 10,843,000 8,981,000 151,902,000

6 CanadaDroid 1 15 6,512,000 9,471,000 6,978,000 53,650,000

7 Candy Mobile 2 12 6,259,000 7,429,000 13,413,000 63,633,000

8 Kathy Goodfellow 4 4 5,863,000 5,863,000 5,873,000 5,873,000

9 EA Swiss Sarl 5 22 5,220,000 19,072,000 5,220,000 119,206,000

10 gamecls 6 6 5,201,000 5,201,000 5,370,000 5,370,000

11 Animoca 6 30 5,151,000 5,997,000 6,187,000 32,410,000

12 mountain lion 3 12 5,120,000 5,335,000 5,156,000 10,125,000

13 TeamLava Games 9 25 5,017,000 9,520,000 13,113,000 110,991,000

14 Ezjoy 6 21 4,388,000 6,853,000 7,056,000 39,494,000

15 CoolfishStudios 6 6 4,343,000 4,343,000 4,452,000 4,452,000

Top 15 Publishers of New Paid Apps

Rank Publisher New PaidApps

Published

All PaidApps

Published

New Paid AppDownloads(In-Month)

All Paid AppDownloads(In-Month)

New Paid AppDownloads(All-Time)

All Paid AppDownloads(All-Time)

1 Gameloft 1 29 178,000 427,000 512,000 7,402,000

2 Rovio Mobile Ltd. 1 5 139,000 159,000 139,000 1,760,000

3 Limbic 1 1 62,000 62,000 62,000 62,000

4 Disney Publishing Worldwide 9 9 55,000 55,000 58,000 58,000

5 PunchBox Studios 1 1 40,000 40,000 98,000 98,000

6 Ironhide Game Studio 1 2 31,000 61,000 31,000 169,000

7 Aviary, Inc. 13 30 31,000 61,000 87,000 414,000

8 Exophase 1 1 22,000 22,000 68,000 68,000

9 Gun Media 1 1 21,000 21,000 25,000 25,000

10 Emoji World 9 9 16,000 16,000 20,000 20,000

11 SQUARE ENIX Co.,Ltd. 1 14 16,000 59,000 16,000 841,000

12 PlayFirst, Inc 3 5 15,000 31,000 49,000 150,000

13 Jundroo, LLC 1 3 14,000 15,000 20,000 42,000

14 SEGA of America 1 22 12,000 81,000 12,000 1,444,000

15 Skybound LLC 1 1 11,000 11,000 66,000 66,000

..

Top Free App Titles - IN-MONTH 29/ 39

What are the top free titles in terms of IN-MONTH down-loads?

The following table provides insight into which free app titles are currently ranked at the top of all appsin terms of in-month downloads. All app titles (regardless of publishing date) currently in the Androidapp store are considered.

As can be seen below, the top free app in terms of in-month downloads is YouTube, with 49,516,000September 2013 downloads. This app also held the first place position last month.

Top Free Apps - AndroidTop 30 Free Apps - IN-MONTH


Rank(Au-gust2013)


Priori Sub-Category

Has In-AppPurchase

AverageRating

Downloads(In-Month)


1 1 YouTube Google Inc. Media and Video Media Players and Organizers N 4.0 49,516,000 -20.3%

2 3 Google Search Google Inc. Tools Search Engines N 4.4 36,529,000 28.8%

3 6 Gmail Google Inc. Communication Email Clients N 4.3 34,003,000 51.1%

4 4 Facebook Facebook Social Social Networking Y 3.7 27,382,000 -2.4%

5 9 Maps Google Inc. Travel and Local GPS and Navigation N 4.3 21,496,000 20.9%

6 10 Google Play Music Google Inc. Music and Audio Music Discovery N 3.8 19,041,000 7.3%

7 7 LINE: Free Calls & Messages LINE Corporation Communication Social Networking Y 4.2 18,210,000 -4.9%

8 2 Samsung Push Service Samsung Electronics Ltd. Communication Android Task Managers N 4.3 17,003,000 -58.0%

9 31 Pet Rescue Saga King.com Casual Games Various Block Games Y 4.3 16,294,000 95.7%

10 501 ColorNote Notepad Notes Notes Productivity Note Taking N 4.6 13,779,000 1567.0%

11 8 Pou Zakeh Casual Games Virtual Pets and Families Y 4.6 13,763,000 -26.3%

12 13 WhatsApp Messenger WhatsApp Inc. Communication Instant Messaging Y 4.6 13,073,000 -10.8%

13 5 Hangouts (replaces Talk) Google Inc. Communication Instant Messaging N 3.4 12,970,000 -48.2%

14 11 Samsung Link (AllShare Play) Samsung Electronics Co., Ltd. MSC Productivity Large Screen Media Playback N 4.1 12,040,000 -28.7%

15 15 Candy Crush Saga King.com Casual Games Puzzles and Logic Games Y 4.4 11,698,000 -18.5%

16 14 WeChat Tencent Technology (Shenzhen) Company Ltd. Communication Instant Messaging Y 4.3 11,380,000 -21.5%

17 18 Super-Bright LED Flashlight Surpax Technology Inc. Productivity Flashlights N 4.8 11,255,000 -14.1%

18 39 Talking Tom Cat 2 Free Outfit7 Entertainment Talking and Dancing Pets Y 4.6 10,933,000 60.3%

19 35 Snapchat Snapchat, Inc Social Instant Messaging N 3.7 10,486,000 39.1%

20 164 Kindle Amazon Mobile LLC Books and Reference eBooks and eReader N 4.2 10,373,000 407.7%

21 19 Google Play Books Google Inc. Books and Reference eBooks and eReader N 3.6 10,352,000 -4.5%

22 16 Chrome Browser - Google Google Inc. Communication Web Browsing N 4.2 10,110,000 -25.5%

23 256 Samsung Media Hub Samsung Electronics Co. Ltd Entertainment Watch Movies and Shows N 3.4 9,140,000 528.2%

24 24 ChatON Samsung Electronics Ltd. Communication Instant Messaging N 4.0 9,068,000 0.6%

25 17 Google+ Google Inc. Social Social Networking N 4.2 9,008,000 -32.5%

26 23 Skype - free IM & video calls Skype Communication Internet Phones N 4.0 8,944,000 -3.9%

27 20 Subway Surfers Kiloo Arcade Games Jump and Run Y 4.7 8,804,000 -18.3%

28 44 Clean Master (Cleaner) - FREE KS Mobile Tools System Cleaners N 4.8 8,715,000 46.8%

29 29 Opera Mini web browser Opera Software ASA Communication Web Browsing N 4.5 8,196,000 -2.4%

30 33 Camera360 Ultimate PinGuo Inc. Photography Photos and Authoring N 4.5 8,022,000 -2.1%


..

Top Paid App Titles - IN-MONTH 30/ 39

What are the top paid titles in terms of IN-MONTH down-loads?

The following table provides insight into which paid app titles are currently ranked highest in terms ofin-month downloads. All app titles (regardless of publishing date) currently in the Android app storeare considered.

The most popular paid app in terms of in-month downloads is SwiftKey's SwiftKey Keyboard. This appalso held the first place position last month.

Top Paid Apps - AndroidTop 30 Paid Apps - IN-MONTH


Rank(Au-gust2013)


Priori Sub-Category

Has In-AppPurchase

AverageRating

Downloads(In-Month)


1 1 SwiftKey Keyboard SwiftKey Productivity Keyboards and Input Languages 2.99 GBP 4.7 374,000 -22.1%

2 2 Asphalt 8: Airborne Gameloft Racing Games Racing Games 0.99 USD 4.3 178,000 -51.7%

3 - Angry Birds Star Wars II Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.8 139,000 -

4 4 Plants vs. Zombies™ EA Swiss Sarl Arcade Games Zombie Games 0.89 EUR 3.6 112,000 -41.5%

5 5 Tapatalk Pro Tapatalk Inc. Social Forum Access 23.20 HKD 4.2 104,000 -33.5%

6 13 Worms 2: Armageddon Team 17 Digital Limited Arcade Games Gun Games 2.39 GBP 4.1 90,000 67.1%

7 3 Minecraft - Pocket Edition Mojang Arcade Games Various Block Games 39.20 SEK 4.5 89,000 -55.7%

8 11 Modern Combat 4: Zero Hour Gameloft Arcade Games War Games 6.99 USD 4.4 74,000 20.4%

9 - Zombie Gunship Limbic Arcade Games Zombie Games 0.99 USD 4.3 62,000 -

10 7 Bloons TD 5 ninja kiwi Arcade Games Tower Defense 3.70 NZD 4.5 62,000 -38.2%

11 121 Sprinkle Islands Mediocre Brain Games Catching Games 12.70 SEK 4.7 61,000 462.0%

12 6 Plants vs. Zombies™ Electronic Arts Inc Arcade Games Zombie Games 0.99 USD 3.6 54,000 -47.0%

13 68 Paper Camera JFDP Labs Photography Photos and Authoring 1.19 GBP 4.5 50,000 185.7%

14 8 Swype Keyboard Nuance Communications, Inc Productivity Keyboards and Input Languages 0.99 USD 4.3 49,000 -47.0%

15 12 Nova Launcher Prime TeslaCoil Software Personalization Device Themes and Launchers 4.00 USD 4.8 46,000 -16.5%

16 9 Asphalt 7: Heat Gameloft Racing Games Racing Games 0.99 USD 4.2 45,000 -44.3%

17 181 Draw Something OMGPOP Brain Games Painting and Drawing 2.99 USD 4.0 40,000 401.1%

18 10 Contra: Evolution PunchBox Studios Arcade Games Money Making Games 0.99 USD 3.9 40,000 -35.3%

19 23 Need for Speed™ Most Wanted EA Swiss Sarl Racing Games Racing Games 4.49 EUR 3.9 37,000 8.3%

20 37 Grand Theft Auto III Rockstar Games, Inc. Arcade Games Crime and Mafia Games 4.99 USD 3.5 36,000 36.4%

21 17 Temple Run: Oz Disney Arcade Games Jump and Run 0.99 USD 4.5 36,000 -15.5%

22 22 Ultimate Guitar Tabs & Chords Ultimate Guitar USA LLC Music and Audio Musical Instruments 2.99 USD 4.6 35,000 2.4%

23 19 Gangstar Rio: City of Saints Gameloft Arcade Games Crime and Mafia Games 6.99 USD 3.9 35,000 -12.2%

24 71 Cut the Rope ZeptoLab Brain Games Classic Arcade 0.62 GBP 4.7 34,000 102.0%

25 16 Survivalcraft Candy Rufus Games Arcade Games Build and Manage Sims 2.49 GBP 4.5 33,000 -26.8%

26 643 Flight Control NAMCO BANDAI Games Casual Games Flight Games 2.99 USD 3.3 32,000 1171.7%

27 - Kingdom Rush Frontiers Ironhide Game Studio Arcade Games RPG and Fantasy 2.99 USD 4.8 31,000 -

28 21 Poweramp Full Version Unlocker Max MP Music and Audio Media Players and Organizers 3.99 USD 4.7 31,000 -11.1%

29 43 Grand Theft Auto: Vice City Rockstar Games, Inc. Arcade Games Guides and Cheats 4.99 USD 3.7 30,000 16.3%

30 39 Kingdom Rush Ironhide Game Studio Arcade Games RPG and Fantasy 0.99 USD 4.7 29,000 12.0%


..

Top Publishers of Free & Paid Apps - IN-MONTH 31/ 39

Who are the publishers of top free and paid apps in termsof IN-MONTH downloads?

The following tables provide insight into which publishers of free and paid apps are currently ranked atthe top of the global app market in terms of all-time downloads.

Top Publishers - AndroidTop 15 Publishers of Free Apps - IN-MONTH

Rank Publisher Free AppsPublished

Total AppsPublished

Free AppDownloads(In-Month)

Total AppDownloads(In-Month)

Free AppDownloads(All-Time)

Total AppDownloads(All-Time)

1 Google Inc. 76 76 244,648,000 244,648,000 4,108,281,000 4,108,281,000

2 LINE Corporation 80 81 36,397,000 36,398,000 331,385,000 331,427,000

3 Facebook 4 4 34,983,000 34,983,000 739,509,000 739,509,000

4 King.com 5 5 30,103,000 30,103,000 165,431,000 165,431,000

5 Gameloft 51 80 29,771,000 30,199,000 256,595,000 263,997,000

6 6677g.com 83 83 29,597,000 29,597,000 202,274,000 202,274,000

7 Outfit7 20 33 29,311,000 29,336,000 447,244,000 449,555,000

8 Samsung Electronics Ltd. 3 3 26,137,000 26,137,000 340,964,000 340,964,000

9 EA Swiss Sarl 22 38 19,072,000 19,281,000 119,206,000 123,149,000

10 Rovio Mobile Ltd. 11 16 18,511,000 18,670,000 514,962,000 516,722,000

11 Notes 13 13 15,491,000 15,491,000 83,743,000 83,743,000

12 WhatsApp Inc. 2 2 14,595,000 14,595,000 243,814,000 243,814,000

13 Kakao Corp. 12 12 14,515,000 14,515,000 137,308,000 137,308,000

14 Zakeh 1 1 13,763,000 13,763,000 101,491,000 101,491,000

15 GO Launcher EX 153 161 13,580,000 13,582,000 237,399,000 237,445,000

Top 15 Publishers of Paid Apps - IN-MONTH

Rank Publisher Paid AppsPublished

Total AppsPublished

Paid AppDownloads(In-Month)


Paid AppDownloads(All-Time)


1 Gameloft 29 80 427,000 30,199,000 7,402,000 263,997,000

2 SwiftKey 2 4 396,000 1,833,000 5,403,000 23,295,000

3 EA Swiss Sarl 16 38 208,000 19,281,000 3,944,000 123,149,000

4 Disney 13 41 166,000 6,986,000 5,151,000 118,407,000

5 Rovio Mobile Ltd. 5 16 159,000 18,670,000 1,760,000 516,722,000

6 Electronic Arts Inc 17 39 138,000 4,921,000 4,119,000 37,579,000

7 Tapatalk Inc. 1 2 104,000 110,000 290,000 674,000

8 Team 17 Digital Limited 2 2 91,000 91,000 311,000 311,000

9 Mojang 1 1 89,000 89,000 2,271,000 2,271,000

10 Rockstar Games, Inc. 7 7 87,000 87,000 2,019,000 2,019,000

11 SEGA of America 22 28 81,000 1,188,000 1,444,000 21,649,000

12 Mediocre 4 7 69,000 735,000 801,000 6,944,000

13 JFDP Labs 3 4 63,000 79,000 2,653,000 2,839,000

14 Limbic 1 1 62,000 62,000 62,000 62,000

15 ninja kiwi 1 3 62,000 541,000 503,000 3,654,000

..

Top Free App Titles - ALL-TIME 32/ 39

What are the top free titles in terms of ALL-TIME down-loads?

The following table provides insight into which free app titles are currently ranked at the top of all appsin terms of all-time downloads. All app titles (regardless of publishing date) currently in the Androidapp store are considered.

As can be seen below, the top free app on this list is YouTube, with 621,666,000 all-time downloads (asof September 2013). This app held the #2 position in the prior month.

Free Apps - AndroidTop 30 Free Apps - ALL-TIME


Rank(Au-gust2013)


Priori Sub-Category

Has In-AppPurchase

AverageRating

Downloads(All-Time)


1 2 YouTube Google Inc. Media and Video Media Players and Organizers N 4.0 621,666,000 8.4%

2 1 Gmail Google Inc. Communication Email Clients N 4.3 609,065,000 5.7%

3 3 Maps Google Inc. Travel and Local GPS and Navigation N 4.3 569,144,000 3.8%

4 4 Facebook Facebook Social Social Networking Y 3.7 556,194,000 4.9%

5 5 Google Search Google Inc. Tools Search Engines N 4.4 503,422,000 28.9%

6 6 Voice Search Google Inc. Tools Voice Controlled Apps N 4.1 233,856,000 2.2%

7 7 Street View on Google Maps Google Inc. Travel and Local Location Oriented Apps N 4.3 227,570,000 1.7%

8 8 Samsung Push Service Samsung Electronics Ltd. Communication Android Task Managers N 4.3 226,888,000 7.8%

9 9 WhatsApp Messenger WhatsApp Inc. Communication Instant Messaging Y 4.6 218,702,000 6.1%

10 10 Google Play Music Google Inc. Music and Audio Music Discovery N 3.8 207,201,000 9.6%

11 11 Skype - free IM & video calls Skype Communication Internet Phones N 4.0 185,714,000 4.9%

12 12 Google+ Google Inc. Social Social Networking N 4.2 175,828,000 5.3%

13 13 Facebook Messenger Facebook Communication Facebook Related Y 4.3 170,574,000 3.8%

14 14 Google Play Books Google Inc. Books and Reference eBooks and eReader N 3.6 170,343,000 6.2%

15 16 Twitter Twitter, Inc. Social Social Networking N 4.0 161,443,000 3.6%

16 15 Angry Birds Rovio Mobile Ltd. Arcade Games Classic Arcade Y 4.6 159,033,000 1.7%

17 17 Instagram Instagram Social Photos and Authoring N 4.6 156,281,000 4.2%

18 18 LINE: Free Calls & Messages LINE Corporation Communication Social Networking Y 4.2 151,428,000 13.0%

19 19 Viber Viber Media Inc. Communication Internet Phones Y 4.4 138,254,000 5.6%

20 20 Fruit Ninja Free Halfbrick Studios Arcade Games Classic Arcade Y 4.5 134,836,000 3.6%

21 21 Adobe Reader Adobe Systems Productivity Document Processing N 4.5 127,479,000 2.3%

22 24 Google Play Movies & TV Google Inc. Media and Video Watch Movies and Shows N 3.4 118,559,000 5.3%

23 27 Candy Crush Saga King.com Casual Games Puzzles and Logic Games Y 4.4 116,850,000 10.3%

24 26 Talking Tom Cat 2 Free Outfit7 Entertainment Talking and Dancing Pets Y 4.6 116,820,000 10.0%

25 23 Dropbox Dropbox, Inc. Productivity Document Processing N 4.6 115,134,000 2.3%

26 25 Subway Surfers Kiloo Arcade Games Jump and Run Y 4.7 114,990,000 7.8%

27 29 ChatON Samsung Electronics Ltd. Communication Instant Messaging N 4.0 112,698,000 8.3%

28 28 GO Launcher EX GO Launcher Dev Team Personalization Device Themes and Launchers Y 4.5 106,816,000 2.5%

29 35 Google Translate Google Inc. Tools Language Learning N 4.6 104,566,000 4.0%

30 30 Tiny Flashlight + LED Nikolay Ananiev Tools Flashlights N 4.6 104,399,000 0.6%


..

Top Paid App Titles - ALL-TIME 33/ 39

What are the top paid titles in terms of ALL-TIME down-loads?

The following table provides insight into which paid app titles are currently ranked at the top in termsof all-time downloads. All app titles (regardless of publishing date) currently in the Android app storeare considered.

The most popular paid app on the Android platform in terms of all-time downloads is SwiftKey'sSwiftKey Keyboard. This app also held the first place position last month.

Paid Apps - AndroidTop 30 Paid Apps - ALL-TIME


Rank(Au-gust2013)


Priori Sub-Category

Has In-AppPurchase

AverageRating

Downloads(All-Time)


1 1 SwiftKey Keyboard SwiftKey Productivity Keyboards and Input Languages 2.99 GBP 4.7 5,067,000 0.3%

2 2 Draw Something OMGPOP Brain Games Painting and Drawing 2.99 USD 4.0 3,677,000 1.1%

3 3 Camera ZOOM FX androidslide Photography Photos and Authoring 1.79 GBP 4.4 2,862,000 0.9%

4 4 Paper Camera JFDP Labs Photography Photos and Authoring 1.19 GBP 4.5 2,609,000 2.0%

5 5 Minecraft - Pocket Edition Mojang Arcade Games Various Block Games 39.20 SEK 4.5 2,271,000 3.8%

6 6 Cut the Rope ZeptoLab Brain Games Classic Arcade 0.62 GBP 4.7 2,204,000 1.5%

7 7 Where's My Water? Disney Brain Games Adventure Games 0.99 USD 4.7 1,736,000 1.3%

8 8 Beautiful Widgets Pro LevelUp Studio Personalization Device Settings 1.99 EUR 4.2 1,587,000 0.3%

9 10 Asphalt 7: Heat Gameloft Racing Games Racing Games 0.99 USD 4.2 1,485,000 2.9%

10 9 Poweramp Full Version Unlocker Max MP Music and Audio Media Players and Organizers 3.99 USD 4.7 1,475,000 2.0%

11 11 Fruit Ninja Halfbrick Studios Arcade Games Classic Arcade 0.99 AUD 4.2 1,300,000 0.7%

12 12 Grand Theft Auto III Rockstar Games, Inc. Arcade Games Crime and Mafia Games 4.99 USD 3.5 1,156,000 3.1%

13 13 Smart Tools Smart Tools co. Tools Measurement Tools 2650.00 KRW 4.5 1,045,000 1.9%

14 19 TuneIn Radio Pro TuneIn Music and Audio Internet Radio 6.99 USD 4.4 1,025,000 2.4%

15 14 2 Card Games 900.00 JPY 3.7 1,014,000 -0.6%

16 18 HD Widgets cloud.tv Personalization Device Themes and Launchers 1.99 USD 4.4 1,005,000 -0.4%

17 15 Robo Defense Lupis Labs Software Arcade Games Tower Defense 2.99 USD 4.8 1,003,000 -1.6%

18 16 Where's My Perry? Disney Brain Games Adventure Games 0.99 USD 4.6 1,003,000 -1.3%

19 17 OfficeSuite Pro 7 (PDF & HD) Mobile Systems, Inc. Business Office Suites 14.99 USD 4.3 1,002,000 -0.8%

20 20 Plants vs. Zombies™ EA Swiss Sarl Arcade Games Zombie Games 0.89 EUR 3.6 1,002,000 1.9%

21 21 SoundHound 8 SoundHound Inc. Music and Audio Music Discovery 5.99 USD 4.5 958,000 1.6%

22 22 World of Goo 2D BOY Brain Games Jump and Run 2.99 USD 4.8 950,000 1.7%

23 23 Angry Birds Space Premium Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.3 897,000 1.1%

24 24 Shazam Encore Shazam Entertainment Limited Music and Audio Music Discovery 3.59 GBP 4.5 870,000 1.8%

25 25 Flick Golf! Full Fat Sports Games Golf Games 1.49 GBP 4.3 857,000 0.4%

26 26 Endomondo Sports Tracker PRO Endomondo.com Health and Fitness Workout 23.50 DKK 4.5 830,000 0.7%

27 27 Nova Launcher Prime TeslaCoil Software Personalization Device Themes and Launchers 4.00 USD 4.8 812,000 5.7%

28 28 Ruzzle MAG Interactive Casual Games Word Games 19.00 SEK 4.1 785,000 2.5%

29 33 Need for Speed™ Most Wanted EA Swiss Sarl Racing Games Racing Games 4.49 EUR 3.9 772,000 4.7%

30 30 Osmos HD Hemisphere Games Arcade Games Virus and Disease Games 0.99 USD 4.8 761,000 2.1%


..

Top Publishers of Free & Paid Apps - ALL-TIME 34/ 39

Who are the publishers of top free and paid apps in termsof ALL-TIME downloads?

The following tables provide insight into which publishers of free and paid apps are currently ranked atthe top of the global app market in terms of all-time downloads.

Top Publishers - AndroidTop 15 Publishers of Free Apps - ALL-TIME

Rank Publisher Free AppsPublished

Total AppsPublished

Free AppDownloads(In-Month)


Free AppDownloads(All-Time)


1 Google Inc. 76 76 244,648,000 244,648,000 4,108,281,000 4,108,281,000

2 Facebook 4 4 34,983,000 34,983,000 739,509,000 739,509,000

3 Rovio Mobile Ltd. 11 16 18,511,000 18,670,000 514,962,000 516,722,000

4 Outfit7 20 33 29,311,000 29,336,000 447,244,000 449,555,000

5 Samsung Electronics Ltd. 3 3 26,137,000 26,137,000 340,964,000 340,964,000

6 LINE Corporation 80 81 36,397,000 36,398,000 331,385,000 331,427,000

7 GO Launcher Dev Team 101 110 9,845,000 9,878,000 287,395,000 287,673,000

8 Gameloft 51 80 29,771,000 30,199,000 256,595,000 263,997,000

9 ZT.art 694 736 12,331,000 12,342,000 249,047,000 249,554,000

10 WhatsApp Inc. 2 2 14,595,000 14,595,000 243,814,000 243,814,000

11 GO Launcher EX 153 161 13,580,000 13,582,000 237,399,000 237,445,000

12 Adobe Systems 12 14 6,026,000 6,035,000 220,075,000 220,263,000

13 Magma Mobile 75 76 5,906,000 5,907,000 212,475,000 212,485,000

14 6677g.com 83 83 29,597,000 29,597,000 202,274,000 202,274,000

15 GO Dev Team 107 107 8,029,000 8,029,000 198,344,000 198,344,000

Top 15 Publishers of Paid Apps - ALL-TIME

Rank Publisher Paid AppsPublished

Total AppsPublished

Paid AppDownloads(In-Month)


Paid AppDownloads(All-Time)


1 Gameloft 29 80 427,000 30,199,000 7,402,000 263,997,000

2 SwiftKey 2 4 396,000 1,833,000 5,403,000 23,295,000

3 Disney 13 41 166,000 6,986,000 5,151,000 118,407,000

4 Electronic Arts Inc 17 39 138,000 4,921,000 4,119,000 37,579,000

5 EA Swiss Sarl 16 38 208,000 19,281,000 3,944,000 123,149,000

6 OMGPOP 1 2 40,000 537,000 3,677,000 53,869,000

7 ZeptoLab 6 10 48,000 6,589,000 3,016,000 83,993,000

8 androidslide 3 24 25,000 770,000 2,896,000 32,272,000

9 JFDP Labs 3 4 63,000 79,000 2,653,000 2,839,000

10 Outfit7 13 33 25,000 29,336,000 2,311,000 449,555,000

11 Mojang 1 1 89,000 89,000 2,271,000 2,271,000

12 Rockstar Games, Inc. 7 7 87,000 87,000 2,019,000 2,019,000

13 Full Fat 6 11 44,000 377,000 1,952,000 10,580,000

14 Rovio Mobile Ltd. 5 16 159,000 18,670,000 1,760,000 516,722,000

15 LevelUp Studio 3 7 6,000 160,000 1,655,000 6,921,000

..

APPENDIX

www.prioridata.com

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Glossary 36/ 39

Glossary

Active AppsOur Active Apps definition excludes apps that have not been downloaded in the monthreported on.

Average Rating Average app rating as assigned by the users directly in the app store. Ratings areassigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an appcan have a different rating in each country. Android app ratings are not localized - Google assigns aglobal rating only, so an Android app's rating is the same across countries.

Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.

Change in Downloads The month-over-month growth in estimated period downloads.

Estimated Active Users Active Users measures the cumulative number of individual users who haveactively used an app in the last month. It excludes multiple usage sessions by a single user. We deriveour Active Users estimates by multiplying our download estimates by app interest specific retentionrates that we get from a data partner. The calculation is made over a 90 day period.

Estimated Downloads (In-Month) Number of downloads generated by an app in the current ordesignated month.

Estimated Downloads (Prior Month)Number of downloads generated by an app during the priormonth.

Estimated Downloads (All-Time) Number of downloads generated by an app since its inceptionin the app store.

Free Apps Number of free-to-download apps counted in the app store at a given point in time.

In-App Purchase Virtual goods or features that can be purchased from within an app.

Native Category The category as designated by the developers when submitting their apps to theapp store.

NewAppsNumber of apps currently in the app store that were published within the last threemonths.

Paid App Download Price Price of a pay-to-download app as listed in the app store at the endof a given month. All prices are converted to Euros using exchange rates published by the EuropeanCentral Bank.

Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.

Platform The mobile operating system supporting a particular app. “Android” platform apps referto apps in the Google Play marketplace. “Windows” platform apps refer to apps in the WindowsMarketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes bothiPhone and iPad apps.

Publisher Name of the developer or official entity (i.e. company) publishing the app.

Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functionalcategories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppAr-chitecture classification system.

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Methodology 37/ 39

Methodology

Every month, we collect app data from the Apple App Store, Google Play Store, and Windows PhoneMarketplace. This effort covers 30 countries and processes information on more than 2,000,000 appsand 500,000 developers. Our collection process runs on the 8th of each month, and our reports containinformation from the preceding 30 days. A report titled “June 2013” contains information collectedbetween June 9th and July 8th.

Our collection process gives us detailed metadata on apps and developers, including descriptions,versioning, size, monetization, user ratings and commentary. This information is collected directly fromthe stores and presented un-altered in our reports.

We have also generated a series of additional data metrics which add value and context to public data.These metrics, developed using proprietary technologies, enable us to better understand the scale,growth, and composition of the markets we cover. Two of these metrics are contained in this report:

First, Priori generates download estimates for each app in the store. Our methodology utilizes publiclyavailable information given by the app stores, hard data which is published in company filings and pressreleases, and other quantitative indicators which serve as inputs to our regression models. In somecases, developers give us direct access to their app store accounts, allowing us to calibrate our modelsagainst actual values. Proprietary download information is never displayed in our reports, therefore it isnatural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (nowmore than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error islargest for small apps, particularly those who have just entered a store. As we aggregate the numbersup to the publisher, sub-category, category, country, and platform levels, our margin of error decreasesto about 5%.

Second, Priori maintains a proprietary app classification system which we call AppArchitecture, whichassigns a sub-category designator to each app in the store. This allows us, for example, to classifyan app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart ratemonitor” app. This system allows our customers to better target a specific area of interest in the appstores, either for competitive intelligence, investment, or ecosystem review purposes.

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License Type & Disclaimer

License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.A Single User License is for the sole use of the client. The material shall not be posted on a corporateintranet or network, or reproduced. The licenses prohibit entering the material into any electronicdatabase either in part or in whole without the written consent of Priori Data GmbH. Dissemination inwhole or in part is strictly forbidden. Please contact us at [email protected] with licensing questions.

Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the dateof this report, are subject to change without notice and are provided in good faith but without legalresponsibility. Nothing in this report constitutes business, marketing or other advice, nor other individ-ually tailored business strategic or investment advice. If any hypotheses, observations and perspectiveson any of the items covered in this report were to be used for ventures, investments or corporate ac-tions, the effect and consequences of these will make Priori Data GmbH exempt from any direct orindirect involvement in them. Choosing to use this information for any purpose other than being in-formed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individualcircumstances and objectives of persons who receive it. To the full extent permitted by law neitherPriori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for anydirect or consequential loss arising from any use of this report or the information contained herein. Oursalespeople, analysts, and other professionals may provide oral or written statements about the mobileindustry and the general market that reflect opinions that are contrary to the opinions expressed in ourresearch.

No matter contained in this document and no part of this material may be (i) copied, photocopied orduplicated in any form by any means or (ii) redistributed without the prior written consent of Priori DataGmbH.

Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

We continuously validate our data with independent third-party data sources. The Priori methodologyemploys a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.

Marketing

Global App Market Insights / Android / Sep:Oct 2013