Get InspiredH o w c o n t e n th e l p s b u i l dr e p u t a t i o n

Your business’ most valuable asset is its reputation.

Reputation is all about perception.

Perception of yourservices/products

Perception of yourexperience

Perception of yourknowledge

Perception of yourcompany culture

But a reputation can be fragile.

It takes 20 years to builda reputation and fiveminutes to ruin it.

If you think about that,you'll do things differently.

Warren BuffetThe most successful

investor of the 20th Century

What is the reputation you want for your business?

What do your clients think of your business?

What do your suppliers think of your business?

How do your staff feel about working for your business?

Does this align with how other people perceive your business?

What creates a reputation?

Company history

Company knowledge and skills

Company culture

Customer service

A brand is the set ofexpectations, memories, stories andrelationships that, taken together,account for a consumer’s decisionto choose one product or service

over another. 

Seth GodinAuthor, Marketer and

Entrepreneur

Now consider this:

Content creation is about reputation building.

Content is about highlighting knowledge and understanding.

Content is about promoting company culture.

Content is about adding value to your services.

This is the starting point forcreating engaging content.

What is the knowledge that you hold?

How can that knowledge help others?

How do you want to deliver that knowledge to others?

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