WisersOne Platform User's Manual · 2020. 8. 19. · intelligence technologies, WisersOne helps companies raise brand value, optimize distribution and marketing effects, enhance reputation

WisersOne Platform

User's Manual

Wisers Information

Feb 2020

Wisers Information 2018 All Rights Reserved Page1

Contents

1、Document Description ................................................................................................ 3

1.1 Purpose .................................................................................................................... 3

1.2 Definition ................................................................................................................. 3

2、Environment Requirements for Platform Operation ............................................... 3

3、Platform Functions Introduction ............................................................................... 4

3.1 Login ......................................................................................................................... 4

3.1.1 Login page ....................................................................................................... 4

3.1.2 Forget the password ...................................................................................... 5

3.2 Platform function module introduction ............................................................ 6

3.2.1 Media Intelligence Function Module Demonstration ............................. 6

3.2.1.1 Data Center ................................................................................................... 6

3.2.1.1.1 Generate custom reports ...................................................................... 15

3.2.1.2 Tracking Analysis ....................................................................................... 16

3.2.1.3 Account Tracking ....................................................................................... 19

3.2.1.4 Post Tracking .............................................................................................. 21

3.2.1.5 Alert Center ................................................................................................. 22

3.2.1.6 Report Center ............................................................................................. 24

3.2.1.6.1 DIY Report ................................................................................................ 25


3.2.1.6.2 Analysis Report ....................................................................................... 25

3.2.1.7 Industry news ............................................................................................. 26

3.2.2 Social Marketing Function Module Demonstration............................... 27

3.2.2.1 WiseSocial ................................................................................................... 27

3.2.2.2 WiseInfluencer ............................................................................................ 31

3.2.3 Discover & Analysis Function Module Demonstration ......................... 51

3.2.3.1 WiseSearch .................................................................................................. 51

3.2.4 Industry Dynamic Function Module Presentation .................................. 55

3.2.4.1 Industry Rankings ...................................................................................... 55


1、Document Description

1.1 Purpose

As a corporate-level smart SAAS cloud platform based on big data and artificial

intelligence technologies, WisersOne helps companies raise brand value, optimize

distribution and marketing effects, enhance reputation management, explore

market information, prevent business risks, as well as make business decisions.

This document is aimed to describe the functions of WisersOne and help users

master the usage of the platform.

1.2 Definition

WisersOne platform (hereinafter referred to as "platform")

2、Environment Requirements for Platform Operation

Browser: Google Chrome is recommended for best results. The platform also

supports other browers, such as Internet Explorer 11.0, Microsoft Edge, Firefox and

360 Speed Browser.

Resolution: The best screen resolution is 1366 x 768.


3、Platform Functions Introduction

3.1 Login

Login address: www.wisersone.com or wisers.one.

3.1.1 Login page

Enter into the system via the group name, user name and password provided

by Wisers or administrator on the login page.

Click “Remember my login”, user can directly enter into the platform, team

and user account without inputting password next time.

User can also log in by clicking “WeChat login” in the lower part of the

page.

（1）If the user has connected his login with WeChat account, he can enter

into the platform by scanning the QR code.


（2）If you do not have WeChat account bound, please click “Binding” button

and then access of user binding will appear. Please input group name, user name

and user password, and then click “WeChat Binding” button. User can scan QR

code above the screen to have WeChat bound. Subsequently, user can log into the

system directly by scanning WeChat QR code.

3.1.2 Forget the password

If users forgot password for login, they can apply to reset their password. Move

mouse to “forgot password” to get contact ways for customer services.


3.2 Platform function module introduction

WisersOne’six function modules are classified into four categories, including

Media Intelligence, Social Marketing，Discover&Analysis and Industry Trends. The

platform will show you corresponding module according to the content you

purchase. At the same time, you can also customize the module sequence.

3.2.1 Media Intelligence Function Module Demonstration

Media Intelligence has three modules: Data Center, Tracking Analysis and Alert

Center.

3.2.1.1 Data Center

In Data Center, you can view all the articles in every monitoring item. You can

also select and browse the articles by date, sentiment and media type according to

your viewing habits.


Click “Setting” to enter the “DIY Folder” page, where you can configure the

monitoring settings.

The left side is the folder (a) created, while the right side is the subfolder of (a)

and monitoring items (b).

1）Create Folder

Steps: Click and enter Monitoring Project Management page click the

button on the top right hand corner create new folders create new monitoring


items.

2） Create Monitoring Items

Steps: Click and enter the Monitoring Project Management page click the

button on the top right hand corner click and enter “Create Montior” for

editing Next Step Result Preview Save

Name of Monitored Items : You can edit the name of monitoring item；

Keywords : You can set keywords and choose the way to enter your keywords.

Click the sign to view the logical description. Apart from entering keywords


according to search logic as shown in the example above (entering ten keywords

under each group of logic), you can choose to enter the keywords directly (100

keywords can be entered in one go)；

Monitoring time：You can set the beginning and closing time to conduct

monitoring in a specific period of time. You can also choose to start now and check

the“Continuous monitoring”box；

Industry Media Solution : You could select media of related regions or designate

certain media for monitoring. The media range should not be null.

Customized Media List: You can design your own media list by region and

source as needed.


Designated media: You can select the media as needed. Simply follow the

graphic instruction and fill in the form.

3） Display Setting

After setting up the monitoring items, you can log into the data center and

click the setting button to change the news display setting according to your

viewing habits.


4）Search Function

You can perform quick search by entering keywords. You can also refine your

searches by clicking the button on the top right hand corner.

You may also input folder names or monitoring items in the folder list search

column (a) to perform quick search.

If you have added a "tag" to the article of interest, you can enter the tag name

in the search column (a) to browse relevant news articles.


5）Screening Function

Click button , you can filter the news articles by monitoring item, date,

sentiment, media type. You can also create customized filters with multiple selection

criteria.

6）Sort Order Ways


• Select “Latest” or “Earliest” to display the issued articles in chronologically

ascending or descending order

• Select “Most Recent Received Time” to display the articles sorted in

chronological descending order, i.e., from the latest to the oldest.

• Select “Most Relevant” to sort the articles after clustering by topics in

descending order or ascending order.

• Select “Highest Number of Similar Headlines” to sort the articles after

clustering by topics in descending order or ascending order.

• Select “Most Number of Words” to sort the articles with word count in

descending order or ascending order.

• Select “Media Name(A to Z)” or “Media Name(Z to A)” to display media in

alphabetical order according to their names, either from A to Z or Z to A.


• Select “Editor’s Picks” to display articles in order as sorted by the editor. All

articles can be sorted in customized order based on selection criteria set under

the current folder.

7）View Articles

Click the article, then information such as headline, summary, publication name

and sentiment will be displayed on the right hand side.

Information that can be shown include headline, content, original URL,

publication name, author, layout, word count, media value assessment, among

others; after selecting “keyword”, the keywords can be highlighted.


8）Article Operation

The Data Center supports selection by batch. You can select the articles of

interest, then proceed with functions such as print, download, delete, move, copy,

among others. You can point to the left side of the publication name, click “ ”

to select the article.

3.2.1.1.1 Generate custom reports

Select the article material to generate the report and click add to the material library

To view the selected article in the material library, click generate report


Enter the report preview page, preview the report at the same time you can edit the

text content of the report, after the editing is completed click download or email,

start to generate the report, after the report generation can go to the report center

-DIY report to view all reports.

3.2.1.2 Tracking Analysis

In the tracking analysis module, the platform will conduct automatic

intelligence analysis based on the content that you have been monitoring. With just

a single click, you can analyze the communication status of the content and

understand the development trend. When entering the tracking analysis module,

the first monitoring item will be shown by default, while the rest of the list will not

be shown. Hot articles, latest articles, and negative articles can be displayed on the

right hand side of the page.


We can shed light on the communication status of the content by analyzing

the trends of communication, media, and sentiment.

Communication analysis refers to tracking the number of articles published by

different media within a certain time period. Point the cursor to any curve, a list of

articles under the selected media type at that point in time will be shown on the

right hand side of the page.

Media analysis includes popular media, important and popular media, negative

media, important and negative media. If you click any media in the chart, the

relevant articles will pop up immediately on the right hand side.


Sentiment analysis refers to the analysis of positive, negative and neutral

sentiment of netizens with regards to information of a specific brand,

communication crisis, promotions, celebrity, among others. This is conducted based

on natural language analytical technology. Positive and negative buzzwords from

articles can also be displayed.


Media Region analysis refers to analyzing the sentiment according to media’s

geographic location. Click on the region, and the relevant articles will pop up on

the right hand side.

3.2.1.3 Account Tracking

Under the main list of account tracking, users can carry out time screening,

online writer filtration, batch operation and report generation. Users can add the

accounts that need to be monitored according to their own demand to make


multi-dimension analysis, including account trend, public sentiment monitoring,

key content and fans analysis.

① Create a Weibo account for tracking

STEP1: In the interface of Weibo, input Weibo account keyword or account

interlinkage

STEP2: Click“Search”

STEP3: Choose the type of added list, and add it to “My account” or

“Monitoring account”

② Creat a WeChat account for tracking

STEP1: In the interface of WeChat, input WeChat account keyword

Step1

Step2

Step3



STEP3: Choose the type of added list, and add it to Monitor list

3.2.1.4 Post Tracking

Monitored posts have been listed under the main list of post tracking. Users

can set ordering rule, search with keyword or account name, do batch settings and

generate a report. Users can create a post that needs to be monitored according to

their demand, and filter the online writers of the post and make analysis from

dissemination overview, dissemination trend, dissemination path, participators,

public sentiment, key content and short connection.

① Create a post for tracking

Step1

Step2

Step3


STEP1: Input interlinkage of Weibo post that needs to be monitored


STEP3: Click“Add to monitor”

3.2.1.5 Alert Center

The alert center module can show that you have discovered and analyzed

sensitive news in time, and can achieve real-time delivery of concerned news via e-

mail.

1） Alert Manager

Click“Setting”alert manager to define the configuration parameters

.

You can click the navigation button on the top right corner to go back to the

main menu (a); warning items that have been defined on the page(b)“ ” means

the item has been activated while“ ”means the item has been de-activated; new

Step2

Step1

Step3


items can be added on the top right corner(c).

A new warning item includes: (a) Alert names; (b) Status; (c) Alert conditions;

(d) Frequency; (e) alert delivery. As high as ten mailbox addresses can be added to

the list of recipients of the signal.

2）Alert Center

On the left side of this module is the threshold for warning (a)“ ”means the

warning has been activated; on the right side is the diary demonstrating sensitive

news triggering warnings on that day; (b) On the top of the list is the number of


sensitive new reports triggering warnings on that day; (c) A summary reviewing all

sensitive news triggering warnings on that day. News list shows both the intra-day

negative information and the information within a designated period (no latter than

alert day); The negative classification is shown on the list, and operations such as

printing, downloading, e-mail and deleting can be made.

Please note：

①The alert articles are shown in the form of alert time, alert condition and

article list (articles are shown in accordance with their release time). Alert time is

based on the time you set in alert management, frequency and delivery time of alert

mail, rather than the release time of each alert article. Each alert article is sequenced

in accordance with monitoring item at first and then sequenced in accordance with

its release time.

②Operation on articles of alert center is identical to the operation on articles

of data center.

3.2.1.6 Report Center

View all DIY reports or analysis reports online.


3.2.1.6.1 DIY Report

In the report center -DIY report, you can browse all the customized generated

reports online. You can also download the reports in the report details or send the

reports by email.

3.2.1.6.2 Analysis Report

You can browse all of the reports provided by Wisers in the report center, and

categorize them according to different industries (a) and types (b) . When the

content of the reports is too long, you can input the keyword in search (c) for a

quick search to find your target reports. You can also filter target reports from the

sorting(d).

If you click on the report title, the report details, such as the title of the report,

uploader and upload time, can be displayed on the right side of the page. Click

(a)

(b)

(c)

(d)


to download, click to print.

3.2.1.7 Industry news

Industry news is collected based on in-depth industry knowledge

classification conducted by Chinese semantic experts. News that closely related to

the industry is selected to ensure the timeliness of information. We classify the

industry into Bank, Automobile, Futures, Real estate, Pharmacy, Aviation, E-

commerce, P2P and Beauty so that you can master relevant information such as

industry policies, industry news and industry negative news the first time.


You can click on the specified date in your calendar to browse corresponding

news of the day.

3.2.2 Social Marketing Function Module Demonstration

There are one modules under Social Marketing, namely WiseInfluencer.

3.2.2.1 WiseSocial

WiseSocial is to provide you with brand public praise analysis, evaluation of

marketing effect, consumer insight and analysis on communication of special

events. and there are four modules under WiseSocial, namely campaign tracking,

account tracking, post tracking and comparison.

1）Campaign Tracking

Click and enter campaign tracking, and each monitored special event is

categorized into overview, post and chart. Number of posts, hot words, type of

hot words, popular authors, emotional analysis, key focus, keywords, post

information and related analysis chart are shown. Users can filter by date,

media types and media regions according to their actual needs.


① Create a Campaign Tracking：

STEP1：Click to create new campaign

STEP2：Edit monitoring items

STEP3：Save changes

Additional remarks：

Save to: Select groups on pull-down menu for newly-created monitoring items.

No group for monitoring items if selecting independent special subject (no

group);

Selecting existing groups on pull-down menu to save monitoring items to

corresponding groups;

Category

Step2

Step3

Step1


Create a new group on pull-down menu: Input the name of new group and

click “create”.

Keywords：

Input a keyword and press “Enter” (or comma) to create a keyword;

There is an “or” relationship among several keywords, indicating that

articles can be added to related special subjects if any of the keyword is

searched out;

Input a space between keywords, indicating that articles can be added to

related special subjects if all of the keywords are searched out;

If a space is needed for keywords, it’s unnecessary to split words. Input

quotation marks, such as “iphone 6s”.

Sentiment keywords: Wisers provides sentiment analysis for certain SNS

industries. Users can define sentiment keywords by themselves.

Special remarks：

Note 1: First setting for monitoring items to take effect in 30 minutes;

Note 2: The upper limit of monitoring items is subject to the ceiling of the user’

s account. The total number of monitoring items is controlled by the upper limit of

opened group names.

2）Account Tracking

See 3.2.1.3

3）Post Tracking

See 3.2.1.4

4）Comparison


Users can compare created monitoring items (topics, accounts or posts) from

multiple perspectives, including communication trends, communication paths,

emotion proportion, proportion of hot words, trend of hot posts and fans’ analysis.

STEP1: Search keywords of the added contrastive items, with keyword length of

20 Chinese characters (40 characters); enter keywords in the text bar and then click

the button to search.

STEP2: Identify types of comparison to create different groups; the order of

grouping: Campaign Comparison, Account Comparison, Post Comparison; Click

group name to enter into the page

① Set a Comparison

STEP1：Click the button to add a new contrastive option

STEP2：Select topics, accounts or posts for comparison, and every contrastive

option can be added with five topics, accounts or posts at most

STEP3：Click the button to save the settings

Step2

Step1


3.2.2.2 WiseInfluencer

1、Guidance page

Objective: To quickly guide users to use WiseInfluencer product and customize the

industry list of media.

Step 1: Select media

You can select the media you have paid for.

Step2

Step1

Step3


Note 1: Skip

The system will automatically recommend all the media you have paid for (or

follow the setting in the old version).

Note 2: Close

The system will automatically recommend all the media you have paid for (or

follow the setting in the old version), and recommend 5 hottest industry lists

(or follow the setting in the old version) under each media. Of course, you can

make setting separately in the generated list.

Step 2: Select industry

Please select the industry you track according to media type, and then the

industry list will be presented to you according to the industry label.


Note: Skip

1.1 For new users: The system will automatically recommend 5 hottest industry lists

based on the media you track (or follow the setting in the old version). You can re-

set the lists later.

1.2 For old users: We have reserved the industry types you track in the old version.

To have better user experience, please cap the number of industry types at 5.

Step 3: Select brands

Once selected, the AI-empoweXiaohongshu system will recommend you KOLs

with mention of the brands (mentioned by KOLs).

Note: Skip


Skip - You will automatically have access to all brand labels (or follow the setting in

the old version).

Step 4: Customization

Customized industry lists will be generated based on the media and industry

types you have selected. The AI-poweXiaohongshu system will recommend you

KOLs with mention of the brands (mentioned by KOLs).

2. KOL Discovery

（1）Setting

Click the “gear button” to reset on “Guidance Page”.

（2）List of industries

List of industries labels KOLs based on their posts and frequency of posts

through AI technology and classifies KOLs by industry. List of industries helps you

quickly discover KOLs in different industries and achieve better KOL mapping.

3. AI recommendations


Media

type

Type of AI

recommenda

tions

Definition

Facebook

Instagram

YouTube

Select KOL We partner with third-party organizations to introduce highly-valued KOLs

(by region).

Guess You

Like

Based on the industries you have browsed and features of KOLs, our AI-

enabled smart algorithm will recommend you KOLs with similar

characteristics

High

Engagement

Index

Recommendation is made according to the number of engagements

between KOLs and followers as shown on Wisers index.

Recommenda

tion for you

Use AI intelligent algorithm to recommend KOLs with similar

characteristics based on the features of KOLs you have selected

Rising Star

KOL

Recommendation is made according to KOLs’ advancement on the

ranking chart

Best

Newcomers

Recommendation is made according to new KOLs’ characteristics and

their advancement on the ranking chart

Weibo

High

Engagement

Index



Rising Star

KOL


ranking chart

Best

Newcomers



WeChat

Best

Newcomers



High

Engagement

Index



Rising Star

KOL


ranking chart

4、Manage My Lists


（1）how to add in

Method 1: add to Privatization Management as shown in the picture below:

Method 2: add in the KOL cards

Click the following icon on the KOL account information card, then select group

to add in.


Method 3: Add on the KOL Industry List

On the KOL list, select the “batch multi-selection” button in front of KOL, then

click Add To Privatization Management

Method 4: Add in KOL profile page

Method 5: Add in Advanced Analytics


（2）How to edit group names

Behind the group names of Privatization Management, click the icon as shown

below, and input new names on the subsequent interface, then click Confirm to

finish revision.

(3) How to delete groups and KOL

3.1.1 Delete groups: move the mouse through the group card and click the

delete button as shown below.


3.1.2 Delete KOL below the groups: After selection, Click batch delete to

complete the deletion.

（4）How to download group KOL

4.1.1 Behind the group names of Privatization Management, click the icon

shown below to download KOL List.

4.1.2 Download the full KOL of a media in a group, After clicking the media to

be downloaded, click Export All to complete the KOL-List Download.


（5）Private label management

5.1.1 Add：Click Add private label, input label content, press enter to add

at most 9 labels

5.1.2 Add：Modify、Delete：Click to modify or delete the private label

5. Search

(1) KOL search

Select “Account” in media type and search for a KOL by his/her nickname,

as shown below:


(2) Post search

Select “Post” in media type and search for KOLs’ posts by keywords, as

shown below:

(3) Brand Search

Select “Post” in media type, enter a keyword to display corresponding

brand name in a drop-down list, and then click the “+”sign to add a brand (you

can enter more than one brand at a time); click the search button to search KOLs’

posts for contents related to the brand(s), as shown below:

6. KOL Profiling（Profile page）

(1) Product positioning


Carries out value assessment on KOL: KOL’s past performances, account

overview and content analysis.

(2) Access to products

Click a KOL’s image to access products, as shown below:

（3）Explanation of each functional module and chart of Profile Page

Support media : Instagram, Fackbook, YouTube, WeChat, Weibo

3.1 Account Overview - basic account information

3.1.1 Brand mentions

Show KOL in the current statistical cycle to display the mentioned brands, and

click to enter Brand Page.

3.1.2 Previous brands


KOL will be displayed outside the current statistical cycle. (Note: If the

statistical cycle is the largest interval, the historical mentioned brands will not be

displayed. At present, the maximum statistical cycle in the CN region will provide 6

months. TW area, will provide data within 180 days), click to enter Brand Page.

3.1.3 Comments by KOLs

Ranked under its industry based on KOL's Huike Index. In the ranking, the

mean value of the Huike index of all KOLs in the industry is calculated at the same

time, and then the KOL is compared with its industry average Huike index to

summarize the value of the KOL in the industry.

3.1.4 KOL FIG Analysis

The Huike Index is a percentage system, the dotted line represents the

industry average of the KOL Huike Index, and the solid line is the current KOL

Huike Index, which is displayed visually.

3.2 Account Overview - account performance


3.2.1 Fans Overview

New Fans：The total number of followers added in this statistical period

and the previous statistical period. At the same time, the other highest KOL in the

industry where the KOL is located is added for comparison, and the increase in

fans of all KOLs in the industry where the KOL is located is calculated. The average

value of the amount can be used to judge the powder absorption capacity of the

KOL.

Fan Count：The total number of fans in this statistical period and the

previous statistical period. At the same time, extract the other highest KOL in the

Kol's industry and add the comparison, and calculate the average total number of

fans of all KOLs in the KOL's industry Value to judge the KOL's fan radiation ability.

3.2.2 Posting Overview

New Posts：In this statistical period and in the previous statistical period,

display the newly posted amount of the KOL, and simultaneously extract the other

highest KOL in the KOL's industry to add comparison, and calculate the total of all

KOLs in the KOL's industry. The average amount of postings can be used to

determine whether the KOL belongs to frequent speaking, active, and content-

producing KOL.

Engagement Rate/Avg No. of engagements：(Interaction rate: The

average number of interactions divided by the total number of fans X100%; the

average number of interactions: calculated based on the interaction properties of


the media where the KOL is located, such as Weibo: statistics of the KOL during

the calculation cycle: average Likes + average reposts + average comments) to

show how the KOL ’s posting content interacts with its fans during the statistical

cycle, so as to determine whether the KOL is active with its fans and how strong

the fans are , While showing the industry average, to help you determine whether

it is higher than the industry average.

3.3 Account Overview- Followers Analysis

New Fans：Show the fan increase / decrease trend in the statistical cycle

(fans: pure increase / decrease) to determine the status of the account's increase /

decrease, so that users can judge the recent increase / decrease of the account.

trend.

Fan Count：Show the fan trend (total number of fans) in the statistical

period to judge how stable the fans of the account are.

3.4 Account Overview-Effect evaluation


3.4.1 Effect evaluation_ Engagement with readers of a post

During the display statistics period, the daily KOL posting content triggered

the total amount of interactions among its fans, so as to determine whether the

interaction between the KOL and its fans was healthy, and whether its posted

content was enough to arouse its fans' interest. If within the brand customer's

endorsement posting cycle, it can be determined whether the post-launch content

is within the normal KOL interaction range, whether the posted content attracts

fan interest, and whether the copy is appropriate.

3.4.2 Effect evaluation-analysis of posts

Display the statistical cycle, the ratio of the KOL's video to non-video content,

and display the account's interactive attribute composition at the same time.

3.5 Content Analysis-Brand exposure


3.5.1 with / without mention brand

During the statistical period, the total number of brand mentions and non-

brand mentions of KOL postings will be displayed. At the same time, interactive

data of these total contents will be presented to determine whether the KOL is

often endorsed by the brand. What are the general posting preferences.

3.5.2 Brands Mentioned

In the display statistical cycle, the KOL often provides endorsements for which

brands, what categories these brands belong to, and what form the interaction

preferences of fans of different brands are. In this way, the brand owner can

determine which category of the KOL endorsement is more compatible, and which

category his fans prefer. At the same time, it can let the brand owner see whether

there is a competing product in the brand that it has endorsed recently , or the

position of the interaction effect of its fans caused by KOL ’s own brand and

other endorsed brands.

3.6 Content Analysis-Publicity strategy


post type analysis : showing statistical period, KOL post what type of

shape, different types of post caused by how their fans interact effect. This allows

brand owners to choose which type of copywriting works better when choosing

the KOL endorsement.

3.7 Content Analysis-Buzzword discovery

Buzzword discovery：Show how high-frequency words often mentioned by

KOL are and how they are related to each other during the statistical period.

When the brand owner selects the KOL for launching / monitoring, he can analyze

the KOL's interests and personality tendencies (because KOL knows his fans

better, and his post content also caters to his fan preferences in some


procedures). It allows brand owners to quickly determine whether their content is

consistent with the positioning of their own brand when selecting the KOL as their

endorsement, and what type should they choose when choosing a subject matter.

3.8 Content Analysis-Risk discovery

3.8.1 Risk discovery

Show what kind of sensitive words KOL often mentioned in the statistical

cycle. In this way, the brand side can comment on the levels at which it will cause

risks, so as to avoid the damage and impact of the brand image due to KOL's own

speech when the brand is launched, to help mention the potential risks (the more

times sensitive words are mentioned, The larger the font size, the more frequently

a word is clicked when you mouse over the high-frequency word.)

3.8.2 Sensitive words constitute

If a statistical angle does not exist, it will not be displayed on the page. The

composition is as follows :

Political sensitivity：What is the political tendency and whether it will be


banned / closed

Religious attack：whether to discuss / participate in religious beliefs

Ethnic discrimination：whether racial discrimination / local / population

discrimination

Stain interest: whether the unhealthy tendency of interest

Sensitive events: Sensitive events that have been involved / discussed

Swear words: Is language consistent with mainstream values

Defiled endorsements: have they endorsed fake and shoddy brands

3.9 Logos Detected

Our AI detects brand logos to provide inspirations for visual storytelling.

Automobile, beauty, luxury and more sectors are covered.

7. Brand icon（Brand page）

(1) Product positioning


Generates analysis based on the mention of brands in KOL posts: past

performances, brand overview and content analysis.

(2) Access to products

Click brand tags below KOLs to access products, as shown below:

3.2.3 Discover & Analysis Function Module Demonstration

There are one functional modules under Discover & Analysis: WiseSearch .

3.2.3.1 WiseSearch

WiseSearch, the world’s leading searchable media and business intelligence

database, provides you with reliable information about market research, brand

research, industry research and business intelligence to help you make the right

business decisions.


1）News Search

WiseSearch provides search options from different dimensions to help you

search news more quickly and precisely. Relevant keywords will be presented during

input of search keywords, and keywords can be selected to search.

① Direct Search

Under the default search logic, when a user inputs a keyword and click the

search button, search can be carried out. If a user needs to input several keywords,

the user should separate keywords with spacing. If there is no conjunction, the


default logical relationship among several keywords is And. You can use

conjunctions such as “and”, “or” and “not”, or symbolic conjunctions such

as “+”, “/” and “-” between keywords to specify search criteria and make your

search more precise. Click for details.

② Easy Search

Click “Logic input” above the input box on the search page. “Logic input”

has four search modes, “including all”, “including any one”, “excluding all”

and “excluding any one”. You can input keywords in a corresponding box and click

“search” to begin searching. If there are many keywords, separate them with

spaces. Click for details.

2）Comparison

You can establish a comparative item via the “Comparative analysis” function.

Select an industry, input keywords, set date and media criteria and add two to six

conditions, and then click “Run Analysis” to save them and go to a new page to


see the comparison results.

① Comparison results - Charts

Click the left of the page to see the charts, click to fold the presentations.

Click “New Comparison” to add new contents.


② Charts and statistics on the right

Click to edit the charts, hiding them, showing them and ranking them;

Click to export the charts. Pick the charts you need and download

them in PDF or Excel.

3.2.4 Industry Dynamic Function Module Presentation

Industry dynamics under a module: industry ranking

3.2.4.1 Industry Rankings

Brand ranking is based on Wisers's many years of industry experience, by a

number of industry experts to do the depth of industry classification knowledge

lineage. Currently divided into automobile, 3C, home appliances, sports, fashion,

luxury goods, daily, beauty industry, you can quickly understand the brand market

share and the trend of competing items, to assist you in the industry brand research.


1) Brand Ranking

Brand ranking, you can learn about brand market share, brand volume, brand

friendliness in the weekly and monthly industry brand list. The industry brand list

is ranked by the number of articles from more to less, and the arrows indicate

whether the number of articles has / compared to the same period, and shows the

emotional ity within the cycle range


2) Search and recommendation

Brand ranking, you can choose from the selected brand, to understand the

overall communication of the brand compared to the overall situation. Allows

users to enter up to 6 brands for comparison, and more than 6 cannot be added

Recommended

Click on the search box to show the brand with the brand leaderboard by

default, click to check


Search

In the search box, enter any letter / character of the brand, make a fuzzy

match of the name, select the brand label you want to find to search, support

Chinese / English input full-type match

3）Comparative analysis

At the communication level, from the brand volume trend, the corresponding

brand interaction number and advertising value for in-depth analysis;

At the media level, mining from the media distribution covered and the mainly

involved self-media and KOL;


At its own level, from their own media volume contribution comparison;

At the user level, dig deep into popular articles of interest to users and brand

references to high-frequency words for user interest analysis.

Documents

WisersOne Platform User's Manual · 2020. 8. 19. · intelligence technologies, WisersOne helps companies raise brand value, optimize distribution and marketing effects, enhance reputation