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THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FAME IS JUST ONE YOUTUBE VIDEO AWAY
• The reading of books diminishes at the age that the use of new media rises.
– Frequency, total time and attitude
– Key age = 11
• BUT: reading remains favourite activity. Within new media activities, only gaming (boys!) higher in top 10.
• Television remains king and outnumbers both reading and any new media.
• Conclusion: if your product is the book and not the paper, then market this product by distributing it digitally.
Some key facts from ‘Zijn digikids nog
boekenbeesten’ (NL, 2014)
WE LOVE KIDS
MILLENIAL MUMS
DIGITAL KIDS: THE PARADOX
WIRED KIDS
THE ATTRACTION OF THE ELDER
KIDS IN CONTROL
FAME IS JUST ONE YOUTUBE VIDEO AWAY
THE INCLUSIVE EXPERIENCE
I LOVE MUM & DAD: THE FAMILY IN THE CENTER
FUN: PLAY, HUMOUR, MUSIC
NEW HEROES
BLURRING GENERATIONS
IT’S A HYBRID WORLD
IMMERSIVE EXPERIENCES
EPHEMERE: IT’S ABOUT THE EXPERIENCE
HELPFUL/EDUCATING BRANDS
I LOVE MUM AND DAD
DIGITAL DISTRIBUTION
CROSS CHANNEL APPROACH
APP STORE OPTIMIZATION (ASO)
BIG DATA