Upload
pm-poslovni-mediji
View
438
Download
4
Embed Size (px)
DESCRIPTION
Bjorn Owen Johansson, Spoon - Presentation at POMP Forum 2014 - the 5th international content marketing conference, Ljubljana, Slovenia.
Citation preview
Van Damme and then what?Björn Owen Johansson, Spoon Publishing, Sweden
Tell the truth!
• Most awarded content agency in Scandinavia• 160 employees• Content marketing agency of the year• Offices: Stockholm, Gothenburg, Oslo and Helsinki• Vision: a content marketing superbrand!
About Spoon
Advertising is
DEAD!
Or not?
1,2 Billion Euro
VIDEOThe Epic Split feat. Van Damme
VIDEODynamic Steering
SATISFACTION
VIDEOBrians Truck Report
A few words about the
future
Volvo Study:What is the most important
channel for you to get information about new
products?