Generating Good Social Media Marketing Campaigns Faircom New York

Introduction• Faircom New York has over two decades of experience working with

nonprofits to grow their fundraising programs. With an experienced in house staff of over 20 seasoned fundraisers, marketers and designers, Faircom New York helps clients improve their annual fundraising efforts.

One of the key elements to a strong fundraising program is exceptional brand awareness, especially online. A majority of donors research nonprofits before giving a gift in order to gain information through websites, social media social and other communications channels. Keeping your social media channels up to date with engaging content is a key element to increasing your engagement with followers. A recent PEW internet research study revealed that today’s internet generation believes in quick fixes and instant gratification. This causes a loss of patience and eagerness for direct content. In order to engage with your social media followers effectively, keep your campaigns simple and direct, limiting your words and allowing graphic elements to relate your mission.

Social Media Marketing• While organizing your social media strategy, prioritize and

organize. Focus your communications on your primary goals, whether they are increased brand awareness, producing information to become an industry leader, encourage participation in an event or campaign, or general fundraising. Once you have a definite mission in sight, organize your content calendar around it. Plan out what you want to say, who you will say it to, and what your expected outcome will be. The idea is to know your audience, their needs, how those needs fit into your mission, and the best marketing and communication strategy to channel that connection.

For more information on how to develop a strong content calendar and social media strategy, contact Faircom New York at info@faircomny.com.