Successful Digital Campaign Case Study - How to do good campaigns that do good? ...and a little extra by Infinit Solutions Agency

Ariston

HOW TO DO GOOD CAMPAIGNS THAT DO GOOD.

DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE.

Alexandru CernatescuCEO & [email protected]

DIGITAL MARKETING FORUM2017Alice GavrilHead of New Business & [email protected]

www.infinitsolutions.ro

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Time

Value

Knowledge

Own perception of knowledge

Self doubt

Cocky bastard

Alexandru CernatescuCEO & [email protected] MARKETING FORUM2017

Time

Value

Knowledge

Own perception of knowledge

Self doubt

Cocky bastard




Minti pe Facebook dar nu poti minti Facebookul5



DATA = INTERACTIONS


DATA = INTERACTIONS

THROUGH CONTENT


CONTENTCONTENTCONTENT

DATA IS NOT INTRINSIC

DATA CAN BE INFLUENCED

THROUGH CONTENT & STORYTELLING

ENTERTAINMENT & UTILITY


RESPONSIVENESS = RESPONSIBILTY



INFLUENCE THE DATA WITH COURAGE AND INTUITION.

DO GOOD.


Case Study#tiuCtAm

Alice GavrilHead of New Business & [email protected] MARKETING FORUM2017HOW TO DO GOOD CAMPAIGNS THAT DO GOOD. DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE.

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1 every 30 minutes

Every 30 minutes a romanian dies of hart attack.

Alice GavrilHead of New Business & [email protected] MARKETING FORUM2017

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Mortality in Romania is caused mostly by cardiovascular problems (50%). Over 30% of Romanians have a high LDL Cholesterol, 40% are hypertensive and 2 out of 3 die of cardiovascular diseases generated by a high level of LDL. Source: Studiul National Transversal CARDIO-ZONE

50%


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#1. Be relevant Find a relevant problem or consumer need and try to solve it by doing something useful for him and ideally at the right moment.


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Relevant Targeting


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Relevant Communication Moment


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Relevant info: Risk Assessment


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#2. Use good influenceBrand ambassadors/ KOLs help conveying the message in a more natural way. People relate with them. Identify them.Depending on your subject they dont have to be public persons.


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Endorsement


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#3. Teasing Works Build on peoples curiosity to generate instant traffic and increase your campaigns results by starting with a prepared base audience.


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Teasing & Reveal

Directand all the traffic in one asset use remarketing to quickly build your audience.

Give it 10 days to show results.


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#4. Personalize The JourneyAssist the user on his journey and guide him towards conversions.Different conversions, different journeys and micro campaigns for one big goal.


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Assisted Consumer Journey


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#5. Test & Optimize A-B testing: always have a unified communication umbrella but use multiple messages variations and visuals to test what works best.


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Test messages/ channel. Keep only the top performing ads. Facebook:

Google Search: YouTube:

Google Display:


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18.600 + risk assessment250%+ media KPIs over delivery


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#6. Grow your own community Listen, generate conversations and provide useful information.Use it as a free qualitative research tool.


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Qualitative Content

Alice GavrilHead of New Business & [email protected] MARKETING FORUM2017Multimedia made the difference: live sessions, video, insightful images True insights lay in true conversations: humanize and improve engagement

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DIGITAL MARKETING FORUM2017

Alexandru CernatescuCEO & [email protected] GavrilHead of New Business & [email protected] CernatescuCEO & [email protected]

Alice GavrilHead of New Business & [email protected]

www.infinitsolutions.ro

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Marketing

Successful Digital Campaign Case Study - How to do good campaigns that do good? ...and a little extra by Infinit Solutions Agency