gemiusDirectEffect

Advertiser one point for all media planning and measurements needs

MEDIA SOLUTIONS

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Online campaigns’ planning, serving,

optimizing & monitoring

Intelligent perosnalized

recommendations of products and content

Inventory optimization

Web, video & content analytics

Websites, Applications, Video,

Web TV, Mobile

RemarketingAdvanced retargeting

options

Countless rich media templates and the

possibility to develop customized ones

Campaign’s audience profiling &

branding impact measurement

Programmatic Marketing

Wide range of data on the behaviour of

users on online products

Improving the effectivness of online

strategy and increasing direct

sales

Online media usage patterns and socio-

demographic profiles

Over 30 countries in Europe and MENA

region

We support knowledge driven business decisions.com

INTERNET AUDIENCE

MEASUREMENT

WEB ANALYTICS

ONLINE CAMPAIGNS’

MANAGEMENTAD SERVING

E-COMMERCE SOLUTIONS

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We support knowledge driven business decisions.com“It is good to travel with hope and courage, but is it better to travel… with KNOWLEDGE!“

Ragnar Lothbrok - Successful campaigns in: Scandinavia, Northumbria, Wessex, Murcia, Paris

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strategic planning media planning implementation real time

reporting optimization post campaign reporting

website report post campaign

Holistic approach to media campaigns

Journey through the communication process

PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking

RetargetingRich media

Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior

Creative optimizationAttribution

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media planning implementation reporting optimization post campaign report


strategic planning

Strategic Planning

Journey trough the communication process

PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior


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strategic planning

Website profile

Internet audience

Previous campaigns analysis

G E M I U S

PROFILE

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Offline structural study

Online questionnaires

Website cookie data

Online people meters

all in one easy-to-use interfacefor 1300+ top websites Romanians use including

google, facebook, yahoo, twitter, youtube, avon, gsp, hotnews, stirileprotv, olx, prosport, trilulilu, emag, fashiondays, carrefour, aliexpres, tocmai, okazii,

& most probably your company websiteand is monthly updated

Traffic data•Real Users•Reach•Visits•Page Views•Time spent

Socio Demographics•Gender•Age• Social grade• Income•Education•Occupation•Region & City size•Main shopper data•Online buyer•Online banking•Target groups

Media data•Affinity index•Websites duplication

•Audience duplication

•Audience composition

•Page views composition

•Audience share

Behavioral data•People and TGs that were or where not on certain websites

•On which other websites you can find them

Unique set of data allowing for the best informed online media business decisions:

Image of the internetDeep knowledge about your website visitorsWebsite benchmarking against competitorsStrategic insights on online media investments

strategic planning Internet

audience

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Nice, but how does it look like?

strategic planning Internet audience

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strategic planning Website profile

Same accurate data for your website onlyDeep levels of segmentation in website sections and

actionsAvailable only to YOU

G E M I U S

PROFILE

Website audience study that shows •Real Users for your website•Socio-demographic data•Traffic data,•Behavioral data•Media duplication •Campaign data. •Basically, detailed gemiusAu

Answers to questions:•How does my clients look like and where they come from?

•Does my range of product is appealing to women 25-45 from Bucharest?

•Did the people delivered by media campaign do what I wanted them to do?

•Are youngsters more interested by my new range than the rest?

•Did my creative and products appealed to the target group intended or not?

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Report

strategic planning Previous campaigns

Banner

Branding

Tablet

Newsletter

Phone

Article

Search

Display

Performance

PR

E-commer

ce

Mobile

MA

M

B

O

J

A M B

O

How reports on different media from different platforms look like

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strategic planning

One comprehensive tool for ad serving, real time analysis and optimization

of ALL online campaigns and initiatives!

Previous campaigns

Traffic data• Impressions• Unique cookies• Clicks• Unique clicks• CTR• UCTR• CTR direct impact• UCTR direct impact• Primary clicks• Secondary clicks• Successful clicks• Successful unique

clicks• Successful CTR• Unique successful

CTR• Time to click

Actions• Post-click actions• Post-view actions• Unique actions• UPV actions• UPC actions• Conversion rate• Unique conversion

rate• Time to action• Time to PV actions• Time to PC actions

Visits• PV visits• PC visits• Visitors• PC visitors• PV visitors• Visits per visitor (PC,

PV)• Pages per visit (PC,

PV)• Pages per visitor

(PC, PV)• PV duration (PC, PV)• Visit duration (PC,

PV)• Time on LP (PC, PV)• Bounce rate

Interactions•Primary interactions

•Secondary interactions

•Unique interactions

•Time to interaction

•Video starts, quartiles

•Complete view

In-screens & Dwell• In-screen rate•Unique in-screens

• In-screen rate• In-screen time•Time to in-screen

•Dwell rate•Dwell time•Time to dwell•Non-in-screens

Soc Dem•Real Users•Gender•Age•Education• Income•Soc grade•City size

Targeting data•Operating systems and devices

•Geographical regions

Placements Creatives Flights Multi clickTags Action Pages Timeframes

Distributions (imps,

clicks, in-screen, actions, dwells)

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strategic planning

Website profile

Internet audience

Previous campaigns analysis

G E M I U S

PROFILE

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strategic planning media planning implementation reporting optimization post campaign

reportwebsite report post campaign

Media planning


PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior


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media planning

Traffic data•Real Users•Reach•Visits•Page Views•Time spent

Socio Demographics•Gender•Age• Social grade• Income•Education•Occupation•Region & City size•Main shopper data•Online buyer•Online banking•Target groups

Media data•Affinity index•Websites duplication•Audience duplication•Audience composition

•Page views composition

•Audience share

Behavioral data•People and TGs that were or where not on certain websites

•On which other websites you can find them

Design the best media plan based on gAudience indicators like Affinity index, Pageview composition, RU reach, time on page,

browsing behavior!

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Implementation


PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior


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implementation

Trafficking

Rich media

by Gemius team or In house (trafficking = setting up the campaign in adserver)

countless rich media templates and the possibility to develop customized ones

Special formats

Mobile

Video

Multiclick

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implementation

Rich media

Background videoSocial video

In-photo video In-screen video

Video examples

http://cloud.gemius.ro/showcase/socialVideo/ http://cloud.gemius.ro/test/ado/other/

http://cloud.gemius.ro/showcase/inArticleVideo/ http://cloud.gemius.ro/showcase/inPhotoVideo/

http://cloud.gemius.ro/showcase/socialVideo/


http://cloud.gemius.ro/test/ado/other/


http://cloud.gemius.ro/showcase/inArticleVideo/


http://cloud.gemius.ro/showcase/inPhotoVideo/






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implementation

Conversion tracking Same gemiusProfile script keeps track and reports conversions in gDE

Website audience Campaign audience

Haven seen the add and visited the websitePost-click conversions

Post-click visits

Post-view visits

Post-view conversions

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implementation

Retargeting Website or campaign, creative or pure retargeting

Website

Campaign banner

View or action

View or action

Different creative to retargeted users than campaign standard

Show creative only to retargeted users

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Reporting


PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior


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reporting

Impressions

In Screen

Reach

Clicks

Delivery

Overall unique clicks reported by YOUR adserver

Overall reach per campaign, real frequency

Reported by YOUR adserver

Served but seen? gDE lets you know!

URL report if doubts appear

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• Measure whether your ad was visible on the screen of internet user at least in 50% for 1 second

• Learn whether the user had time to watch the ad from the beginning till the end.

In Screen measurement

reporting

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Interactions & dwell measurement

• Measure users’ interactions with advertising creatives such as mouse overs, game starts, replays, etc...

• Learn the level of users’ engagement with the video player according to the VAST standards thanks to the dedicated in-banner video template

• Discover intentional engagement with an ad by touch, interaction or click with dwell measurement

reporting

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Campaign profiling

• Learn the socio-demographic profiles of real users exposed to the advertising campaign and the size of the target group audience reached

• Define your own target groups by crossing different target group parameters and changing their intervals

reporting

Reach RU + Target Group RU reach per campaign, real frequency, Real Users, Target Group

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Optimization


PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior


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optimization

Target

Conversion Rate

CTR

Duplication

Creative optimization Auto A-B-C testing. CTR or Action based

Control reach, frequency

Increase your affinity index and lower target CPM

Choose best media spaces

Fish where the fish is

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Segmentation

Conversion path

Behavior

Attribution

PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

Target

Conversion RateCTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery

Duplication

Creative optimization



Post campaign report


Engagement

Segment performance

Benchmarking

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post campaign report

G E M I U S

PROFILE EFFECT

Engagement

Segment performance

Benchmarking

Did the creative engaged the intended TG or a different one or none? What about on website?

Was the CTR bigger among women or among young people

Did the campaign performed better than the previous ones ?

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Conversion Rate

DuplicationTarget



Website report post campaign


PR

Website profile

Internet audience

Previous campaigns

Display

Trafficking


Facebook

CTR

Email

Programmatic Google

Mobile

Conversion tracking

Impressions

In ScreenReach

Clicks Delivery Engagement

Segment performance

Benchmarking

Segmentation

Conversion path

Behavior


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• Learn where users dropped off the most often in the conversion path on advertiser’s website

• Measure for how long the advertising campaign has an impact on internet users, within how long period of time advertisers can expect post-click and post-view actions and when the should launch a new promotion already

• Monitor media costs, revenues and profit in case of e-commerce campaigns

Conversion path and impact time


G E M I U S

PROFILE

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Segmentation

Behavior

Attribution

G E M I U S

PROFILE

Understand which elements in the campaign beyond the last click contributed most to driving customers to your website and to the final action

G E M I U S

PROFILE EFFECT

What users did and where

Not all users are equal

Who we are?

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Our clients

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Gemius – consultancy & expertise on the digital world

no 1 choice in EMEA

15 years of experience

2000 happy clients

online audience measurement

in +30 markets

+450 thousand websites measured per

year

+3 000 online campaigns measured monthly

Online audience measurement

Web analytics

Campaigns’ Monitoring

Ad serving

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Operating on over 30 markets in EMEA region

Belarus Latvia Romania

Belgium Lithuania Russia

Bosnia Luxembourg Serbia

Bulgaria Macedonia Slovakia

Croatia MENA Slovenia

Czech Republic

Moldova Turkey

Denmark

Montenegro Ukraine

Estonia Poland

Hungary Portugal

Thank you!

Gemius Ro & MdSemicercului 12

Bucuresti

Gemius Romania & Moldova

www.gemius.com