Make Informed Marketing Decisions:Get to Know Generations Y and Z in Real-Time.

Want to save time and move more quickly?

Want to get more out of your marketing budget?

Want better results?

Millennials are fast becoming the largest consumer-spending generation, yet many brands still struggle to understand how they think and behave.

Similarly, Generation Z, or NextGen, has been deemed the most crucial demographic for marketers.

The ChallengeHow can you better understand a generation that thinks differently, moves quickly and is always connected?

The SolutionAn online insight community dedicated to your brand and powered by:

Gain Youth Intelligence

What is an Insight Community?

An insight community can include your target customers, partners, employees, or alumni.

Members are recruited for your brand based on your criteria and objectives.

Participants opt-in and are incented to provide quick, quality feedback and actionable insights for your brand.

Provides a deeper understanding of your customer needs and wants.

Designed for the long-term, insight communities offer multiple and various two-way touch-points between you and your target audience.

With full reporting capabilities, insights can be used alongside other data, to help you design better products, provide better service and drive greater ROI.

Gain real-time customer intelligence.

Make better, data-driven decisions more quickly.

Compared to other market research initiatives, an insight community offers a greater ROI by providing you with hybrid research, qualitative and quantitative, and a significant increase in volume of studies conducted.

Why an Insight Community?

Key Benefits

Track brand perception, customer satisfaction and net promoter score

Concept and message testing

Gain usage and attitudinal research

Explore and brainstorm ideas

Gather competitive intelligence

Key Features

Segment opportunities (customers, non-customers, competitor customers)

Multiple research options (polls, peer discussions, surveys, live chats, bulletin boards)

Mobile optimization

Robust technology platform and reporting capabilities

Details:Managed by yconic

Branded proprietary platform

Community size: 1,000 to 5,000

Average 15-20 annual insight opportunities – ranging from small, medium and large in size

Quantitative and qualitative methodologies Sub-group opportunity, e.g. customer status

Flexible, dynamic, creative, innovative

Used for any number of topics or issues: Insight generation, concept/ad testing, media testing, retail behaviour, employee ideation

Generate insights for your brand through your own consumer insight community

Be Where They Are

Mobile optimized platform

Captures immediate customer feedback, wherever they are

Drives fast responses and high participation rates

One-off isolated survey

One-way dialogue and insights

Longer implementation time and delayed results

One-Dimensional Results; Limited opportunities to dig deeper

Multiple research options including quantitative and qualitative

Ongoing and two-way dialogue with your customers

Flexible and iterative; providing opportunities for optimization

Test messages or ideas more quickly

Increased research effi ciency – more insights, generating a greater ROI

Better Informed Business Decisions

Traditional Market Research vs. Branded Insight Communities

Sample Reporting Dashboards

Access Data Insights At Your Convenience

Customizable reports

Intuitive data presentation

Real-time results

Why

Canada’s Leading Youth Expert Since 1998

Customized Market Research Solutions

Online surveys

Qualitative and Quantitative Analysis

Tracking studies

Campaign and Program Measurement

OMNI’s

Agility Solutions

Online and Mobile Surveys

Surveys and insights completed in 7 business days

Panel Access and Recruitment

Polls

Canada’s Largest Youth Focused Research Panel

If your brand wants to stay ahead of the curve and better understand youth, students, or Generations Y and Z, connect with us at

business@yconic.com

About yconic

yconic is the leader in understanding and building meaningful relationships with students and young adults. Our social platform, yconic.com, makes life easier and less stressful for students pursuing higher education. It is the largest student help platform in Canada with over 825,000 active members, access to over $170M in financial opportunities to help fund their education, and peer-to-peer support.

yconic is also a thought leader on Gen Y, Z and student behaviour because of the key insights we are able to obtain through our platforms, including Canada’s largest youth-focused consumer insights panel, with over 550,000 young Canadians participating in online market research.

yconic partners with select brands, institutions, educators, and their agencies who share our values and want to better understand, hire, and authentically build loyalty with our youth and student audience. For more information, please visit yconic.com/corporate

If your organization values youth and wants to develop a long-term, meaningful relationship that will result in true ROI then we should chat.

Follow yconic on LinkedIn and Twitter for more youth insights.