©Connector 2017

FU T U RE T RE N DS I N FOOD

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

©Connector 2017

SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

©Connector 2017

TEAM

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CLIENTS

©Connector 2017

Conor is one of Ireland’s leading experts in digital business

innovation. Prior to establishing Connector in 2010, Conor

advised International brands Guinness, Coca-Cola,

RaboDirect, Vodafone, Danone, Nokia and more. Since then

his team have created a number of successful digital

brands and businesses.

Conor Lynch has over 18 years of technology experience,

gained while working in Asia Pacific, USA, UK and Ireland,

with a wide range of companies including start-ups, SMEs

and global brands. He graduated with an Honours Degree in

Marketing Management from DIT & Trinity College before

studying at the Michael Smurfit Graduate Business School.

CONOR LYNCH

©Connector 2017

TODAY’S OPEN DAY CONTENT:

40% based on our experience working in Innovation projects at Connector.

50% are open source methodologies from HyperIsland, Kaospilotsand Project of How.

10% are free trends from the trend reports from Trend Watching, JWT and Google Trends.

©Connector 2017

Trends cross borders more rapidly than ever before.

©Connector 2017

Yes, it's a contest. But it's not (just) a race.

In a landscape where change is accelerating, it's easy to think

speed is the key to survival.

©Connector 2017

FEAST FOR THE EYES

Capture the mind as well as the stomach.

T R E N D 1

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F E A S T F O R T H E E Y E S :

An overabundance of boring food shots on Instagram has made food photography lose its appeal. #foodporn is tagged over 108 million times and the need for unconventional images is rising.

©Connector 2017

F E A S T F O R T H E E Y E S :

• There are over 200 million pictures tagged #food on Instagram.

• The percentage of US leisure travelers catering their travels to unique dining experiences rose from 40 percent to 51 percent between 2006 and 2013.

• 40 percent of millennials consider food an adventure and seek out different, ethnic and artisan foods.

• Nobu and the Sugar Factory in the US, known for their unusual and exciting presentations, were among the most Instagrammed restaurants of 2016.

©Connector 2017

FEAST FOR THE EYES

Lernet & SanderDesign studio displays identically sized cubes of 98 different foods.

©Connector 2017

FEAST FOR THE EYES

Symmetry BreakfastPopular Instagram page with 655k followers have now brought out a cookbook.

©Connector 2017

FEAST FOR THE EYES

MoldInstagram page that blends food and design to create thought provoking pieces.

©Connector 2017

FEAST FOR THE EYES

SamsungSamsung VR restaurant allows you to eat underwater and on Mars.

©Connector 2017

SMART KITCHENS

Taking the meaning of fast food to a whole other level.

T R E N D 2

©Connector 2017

S M A R T K I T C H E N S :

Kitchens and their appliances are becoming smarter, making cooking more intuitive and complex meals more accessible.

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S M A R T K I T C H E N S :

• The smart appliances market is forecast to grow at a CAGR of 15.4% between 2015 and 2020.

• Smart kitchens can also help eliminate food waste. It’s estimated that 1.3billion tons of food are wasted every year

• In 2014, 24% of people who cook stated they use a tablet or smartphone to help with cooking.

©Connector 2017

SMART KITCHENS

MoleyMoley promises to bring the world’s first robotic kitchen in 2017 with an iTune’s style library of recipes.

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SMART KITCHENS

SamsungSamsung’s Family Hub fridge has inbuilt cameras, an entertainment system and home monitors.

©Connector 2017

SMART KITCHENS

SmartyPansSmartyPans guides users through recipes and tracks the nutritional value of the food.

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NOOTROPICS

With the desire to chemically stimulate while staying natural, consumers continue to want it all.

T R E N D 3

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N O O T R O P I C S :

Startups are using ‘bio-hacking’ to engineer products that offer brain boosting properties without negative side effects.

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N O O T R O P I C S :

• Nootropics, commonly known as smart drugs, are known to boost cognitive function.

• Up to 25% of students at leading UK universities have taken the prescription smart drug modafinil.

• Stimulants such as caffeine and nicotine are classified as nootropics.

©Connector 2017

NOOTROPICS

NootroboxGO CUBES claim to be the future of coffee. One cube contains half a cup of coffee (50mg caffeine).

©Connector 2017

NOOTROPICS

Hacker’s BrewThis mixture claims to increase mental energy, improve focus, and eliminate brain fog.

©Connector 2017

NOOTROPICS

Alpha BrainNutrients that claim to help healthy individuals support memory, focus, and processing speed.

©Connector 2017

HOW CAN WE HELP?

DIGITAL STRATEGY

INFLUENCER MARKETING

DIGITAL MARKETING

©Connector 2017

CONTACT

connector.ieteam@connector.ie+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2