Upload
janel-taylor
View
217
Download
0
Embed Size (px)
Citation preview
Future Market Trends for Emerging Food Technologies
Philippa GordonNew Zealand Food & Grocery Council
Role of the FGC
• To represent the manufacturers and suppliers behind New Zealand’s food, beverage and grocery brands.
• More than 150 members.• To advocate for members at all levels of
decision making from Government to the supermarkets.
• To understand members and their consumers.
Future Market Trends
• Sustainability: Water and carbon foot-print labels
: Ethical sourcing
: Packaging
: Changing consumer behaviour
: Country of origin labelling
Future Market Trends
• Power of the Consumer: Ability to influence the manufacturer on a
greater scale e.g. Cadbury, Kraft Foods
: Price
: Rise of Private Label goods
• Obesity: New variations on old favourites
: Reduced pack sizes
: Rise of ‘healthy’ snacks and ‘smart’ foods