Tuesday 1st December 2015

The Future of Mobile Measurement

Agenda

● About TUNE● 8 years ago….● The Future of Mobile Measurement● Takeaways

About TUNE

● Headquartered in Seattle, WA with over 300 employees worldwide.

● TUNE was bootstrapped for the first three years and profitable. Fiscal responsibility is in our DNA, and we believe our customer relationships should be partnerships.

● TUNE is known for customer service. We have 98% customer satisfaction ratings across products.

● The only software as a service provider in mobile that builds technology to support both marketers and their partners (ad networks, agencies, publishers)

● Funded by Tier 1 Venture Capital Firms, Accel Partners, Icon Ventures

Marketers trust TUNE to power results

$4.6B+OF APP REVENUE WILL BE PRODUCED IN 2015

105%GROWTH IN MOBILE AD REVENUE IN 2014

30%OF 2014’S MOBILE AD SPEND WAS SPENT ON APP INSTALL ADS

76%GROWTH IN APP USAGE IN 2014

The Mobile opportunity is massive (and still growing)

Source: Flurry Analytics, eMarketer, Business Insider Intelligence

The Future of Mobile Measurement:

5 things you will see more of in 2016

100th Month of Smartphone

#1

Cross Device & Cross Channel Get Better

Cross Device & Cross Channel Gets Better

#2

More Market Consolidation

More Market Consolidation

YP > Sense NetworksFacebook > Little Eye LabsSungy > Mobile GetJarApple > BurstlyAdknowledge > Giant MediaUnity > ApplifierLotame > AdmobiusUnity > PlaynomicsOpera > AppruptUnified > Awe.sm

App Annie > DistimoMicrosoft > CapptainAppnext > AppHomeAlibaba > UCWebAmobee > AdconionAmobee > KonteraOpera > AdColonyGoogle > AppurifyFacebook > PrytePerion > Grow Mobile

Twitter > TapCommerceTwitter > Namo MediaAdknowledge > TriVu MediaYahoo > RayVTwitter > CardSpringFacebook > LiveRailYahoo! > FlurryMarimedia > TapticaPalantir > PropelleriQU > HoneyTracks

TUNE > MobileDevHQRocket Fuel > [x+1]Beanstock > Media OnswipeTapjoy > 5RocksYouTube > DirectrTelco OoyalaXLMedia DUA-UPKenshoo AdquantMillenial Media Nexage

Science Inc. > PlayHavenQuantcast > StruqOoyala > VideoplazaMatomy Media > MobFoxBrickstream > NomiAppLovin > MoboqoYahoo! > BrightRollGroupon > Swarm MobileMerkle > 500friendsOpera > AdVine

50+Over 50 acquisitions

in 2014 specific to mobile advertising!

“Marketing service providers are seeing that the promised future of an ideal & complete solution is much closer to reality” Changsu Lee, VP of Publisher Analytics & Insights, Tapjoy (formerly 5Rocks)

#3

Deep linking becomes standard

Deep linking becomes standard

#4

The end of last-click attribution?

“The reality is that the ‘customer journey’ is a crazy zig-zag of data points, and marketers really don’t know which ones are influential and which are not — making it hard to allocate future marketing spend.”

John Koetsier-VentureBeat VP of Research, 2015

The end of last-click attribution?

#5

Calculating ROI becomes easier

Calculating ROI becomes easier

Take away points for 2016● Cross-device and Cross-channel measurement gets better

● More market consolidations in perspective

● Deep-Linking becomes a standard

● Multi-touch attribution on the rise

● Mobile advertising standards

Prepared by TUNE, Inc. Sales Team©2015 Tune, Inc. | All rights reserved

Jean-Vincent 'JV' ChardonTUNE | London

+44 7951 102 541JV@tune.com

@JVChardon