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“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”
Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak strategies. Benchmark
competitors.
Use with m
ultiple teams
#SEJSummit#Searchmetrics @NickWilsdon
• Lead SEO, Group Optimisation at Vodafone
• SEO, Digital Marketer• Tesco Personal Finance Group,
Domino’s Pizza Group Plc., British Gas Plc., MasterCard, Panasonic Group, British Airways
#SEJSummit#Searchmetrics @NickWilsdon
Learn to Make a Good
Business Case
Be Interested, Open and Diplomatic
SEO Can Influence Many Business Areas
#SEJSummit#Searchmetrics @NickWilsdon
• Why are business cases important?
• How can you make them interesting and accessible?
#SEJSummit#Searchmetrics @NickWilsdon
Tip: Branding is everything
• Operation Active Defense• Project Secure Web• Project Safe Migration• Operation Mobile Fortress
#SEJSummit#Searchmetrics @NickWilsdon
• Cooperation leads to new ideas • Data sharing opens doors and
justifies change• Every journey begins with a
single step
ImprovingPre-order
Access
Building the
Case
#SEJSummit#Searchmetrics @NickWilsdon
#SEJSummit#Searchmetrics @NickWilsdon
Inform Supply Chain
Opportunities for CRM
Data Collection
Enterprise SEO data is essential
Search justified focus on pre-order process
SEO interdependent relationship with other business functions
Search data can inform supply chain
#SEJSummit#Searchmetrics @NickWilsdon
Which products are becoming
popular in each market? Can
we identify the launch cycle?
New tools give easy data access
e.g. cyfe.com and import.io
#SEJSummit#Searchmetrics @NickWilsdon
#SEJSummit#Searchmetrics @NickWilsdon
Understand how public events will impact product demand
Which upcoming brands should we keep an eye on?
Seasonal Keyword Heat Map
Optimise Affiliate Traffic
Identified growing trends in “offer”
keyword terms
#SEJSummit#Searchmetrics @NickWilsdon
#SEJSummit#Searchmetrics @NickWilsdon
#SEJSummit#Searchmetrics @NickWilsdon
BrandGeneric
Reporting on Brand Activity
#SEJSummit#Searchmetrics @NickWilsdon
Data for Social
#SEJSummit#Searchmetrics @NickWilsdon
Opportunities in mobile search
Personalisation
XML sitemaps
App deep linking
#SEJSummit#Searchmetrics @NickWilsdon
Learn To Make A Good
Business Case
Be Interested, Open and Diplomatic
SEO Can Influence Many Business Areas
#SEJSummit#Searchmetrics @NickWilsdon
@nickwilsdon
https://uk.linkedin.com/in/nickwilsdon
https://plus.google.com/+NickWilsdon/
