Managing International

Teams

The 3 Pitfalls of

Moriah Scoble Head of SEO, RingCentral

Sebas&an  Wenzel,  Webanaly&csbook  

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competitors.

Moriah Scoble Head of SEO, RingCentral

•  Former editor and nonprofit executive director"

•  Specializes in relationships with creatives and coders"

#SEJSummit!#Searchmetrics! @Symbiocracy!

3 Takeaways

Research! Mirror! Focus on shared goals!

#SEJSummit!#Searchmetrics! @Symbiocracy!

3 Takeaways

Research! Mirror! Focus on shared goals!

Learning To Adapt

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The Developers from Ukraine

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The Graphic Designer from Russia

Pitfall #1

Cultural Ignorance

•  Research “business etiquette”

•  Get to the root of the communication style

#SEJSummit!#Searchmetrics! @Symbiocracy!

Pitfall #2

Disregarding their cues

•  We talk to people the way we want to be spoken to.

•  Try everything you researched, but follow their lead. Mirror them.

#SEJSummit!#Searchmetrics! @Symbiocracy!

#SEJSummit!#Searchmetrics! @Symbiocracy!

The SEO team in the Philippines

Pitfall #3

Suggesting we’re on different teams

•  Meet in person and on online meetings

•  Focus on shared goals.

#SEJSummit!#Searchmetrics! @Symbiocracy!

#SEJSummit!#Searchmetrics! @Symbiocracy!

3 Takeaways

Research! Mirror! Focus on shared goals!

Moriah Scoble Head of SEO, RingCentral

@Symbiocracy