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PRESENTATION ONMASS MEDIA CAMPAIGN OF
FIRSTCRY.COM(Brand equity22nd July 2015)
Presented by:Ankita
ABOUT THE COMPANY…•Founded in 2010•Asia’s largest online portal•Target- Baby & Kids industry•Parents from all socio-economic profile•125 stores across 90 cities (omnichannel player)•Headquarter- Pune, India•CEO- Mr. Supam Maheshwari (BrainBees Solution Pvt. Ltd.)•Tied up with 7800 hospital across India•Eyes breakeven in a year; targets $250M by 2015
TARGET MARKET
Baby diapers Frocks Nursing WearBottles & Accessories Tops & Tees Maternity BooksOil & Powder Learning & Activity toysSoaps & Shampoo Knowledge BooksFootwear
BABY KIDSMOMS &
MATERNITY
COMPETITORS
BRANDS
BRAND ELEMENTSURL- www.firstcry.com
Logo-
Tagline- “Celebrating the Happiest Cry Ever”
SWOT ANALYSISS- Huge product line with world class brands (both online & offline)W- Weak in advertisements (still not very popular)O- To tap newer parents every monthT- Many similar players coming in the marketPOP- Baby & Kids products
POD- Firstcry Box Programme Hybrid business model
BRAND PRODUCT MATRIX Products
BABY CLOTHES DIAPERING, CARE & FEEDING
MOMS & MATERNITY
MEDELA
PIGEON
UZAZI
BRANDS