Welcometo Franchisee Model

ofFirstcry.com

Firstcry.com• Firstcry.com is Asia’s Largest Online Portal for Baby Products and Toys and has

which has now become the top e-commerce platform in India for kids’ products, baby care and maternity care items.

• Exhibiting over 70000+ items from 400+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee and so on, Firstcry.com targets to provide the best shopping experience at the lowest price.

• Collaborating with 250+ vendors nationally and internationally, Firstcry has a

robust logistics and customer support system aimed at delivering the best brands to the customer’s doorstep at the shortest possible time.

• Interestingly, FirstCry.com now has the highest repeat customer base in the Indian

e-commerce industry, standing at over 50 per cent.

Contents

• Company Info

• Mission & Vision

• Franchisee Model of Firstcry.com

• Highlights of FC Franchisee

• Prerequisites for FC Franchisee

Our Mission

Our mission is to provide the largest variety, best quality products at the most competitive price and facilitating a great shopping experience for our end customers.

What the FC franchisee offers

• Affordable price range of products

• Over 400 brands under one roof

• Opportunity to become MBO in Baby

and Kids product in less investment

• High Return on investment and faster

payback

• One stop-shop for all Baby and Kids

products

• An amazing shopping experience

Highlights of Firstcry.com franchisee stores• Firstcry.com has more than 32

Franchisee stores all over India, including Metros.

• Registered over Rs. 1 Lakh sale per day.

• More than 80% conversions in Bills

• Franchisees partners break even from Day 1

• 85% repeat buying behavior

Franchisee Formats

Categories Store‘s Area

Category 1 1000 Sq. Ft.

Category 2 1500 Sq. Ft.

Category 3 2000 Sq. Ft.

Prerequisites

Space Required 1,000 Sq. Ft. (Carpet Area)

Total Project Cost Rs. 23 to 25 L

Investment in Stock initially Rs. 10 to 11 L

Infrastructure Interior Cost Rs.13 to 14 L

Franchisee: Category 1

Space Required 1,500 Sq. Ft. (Carpet Area)

Total Project Cost Rs. 33 to 35 L

Investment in Stock initially Rs. 13 to 14 L

Infrastructure Interior Cost Rs. 20 to 21 L

Franchisee: Category 2

Space Required 2000 Sq. Ft. (Carpet Area)

Total Project Cost Rs. 44 to 45 L

Investment in Stock initially Rs. 18 L

Infrastructure Interior Cost Rs. 26 to 27 L

Franchisee: Category 3

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