Financial center advanced facebook presentation nov 2014

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http://www.ericspellmann.com/the-perfect-facebook-business-post.html?utm_source=Spellmann+%26+Associates+List&utm_campaign=14a0d5a431-S%26A-0035-





ADVANCED FACEBOOK STRATEGIES & TACTICS

Presented by Christine Halvorson

Halvorson New Media

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where to put SMS logo

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WHAT I DO

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• 7 Twitter accts• 3 FB Pages• 2 blogs• Create online courses• Lead workshops for small

biz owners• Spend 1.5 hours

each day just learning

FACEBOOK–The “perfect” post–Learning from “Insights”–Using photos & graphics–Using Facebook Boosted Posts

and Paid Advertising–Making a Marketing Plan

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WHAT WE’LL COVER TODAY

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Is the "why" one necessary?

Not THIS ADVANCED

CHAPTER 1: PERFECT POSTS






Don’t be boring

LKarno.com 10



GOOD CONTENT SHOULD…

•Educate•Entertain•Engage•Enrich•+, with luck…

Go viral….

“Sell” one out of 10 posts

CHAPTER 2

KEEP AN EYE ON YOUR

“INSIGHTS”


FACEBOOK INSIGHTS

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Review for design changes

REACH…


We’ll talk about this in a moment

This post did better than all others

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Find a better example


A 9 p.m. peak


CHAPTER 2 SCHEDULING


WAYS TO USE SCHEDULING


•Timed for when YOUR fans are online (see “Insights”)

•Carry out a strategic campaign•Make your life easier •Make sure you’re posting daily

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Every Sunday evening“Motivation for your Monday to come”

Strategy!

FACEBOOK’S BUILT-IN

CLOCK


A live demonstration

HOOTSUITE: WONDERFUL, FREE THING


Attach up to 5 “streams” (accounts) to post to, all in one place, scheduling them into the future, infinitely

Another live demonstration

ALSO FROM “INSIGHTS” WHO ARE YOU REACHING?


BY GENDER AND AGE DISTRIBUTION

2) MASTER THE ART OF VISUALS

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Tell the story behind your business…

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is this in BEGINNER? iT NEEDS TO BE


Enhance text with graphics



Pinstamatic.com

CHAPTER 3PAID

ADVERTISING OPTIONS IN FACEBOOK


Paid Options in Facebook(An ever-changing array of ads,

promoted posts, sponsored stories)



Ad

Cat

Cat

Also called Newsfeed ad,

sponsored story, or boosted post

RIGHT-HANDSIDEBAR

BOOSTED POST


In insights

• Promoted or “Boosted” posts– Good to do when…

You post something really important and want to extend it beyond those who already LIKE you

Facebook suggests you do so


PAID METHODS OF GETTING NOTICED ON FACEBOOK



Adjust all these demo points


PAID ADSWORK

THE SAMEWAY AS

BOOSTED POSTS.

CLOSE-UP FACES ARE BEST

GOOD REASONS TO DO A PAID BOOST OR AD

• When your business is new to Facebook

• When you have an event coming up

• When you’ve made an announcement that is likely of interest beyond your small group of Facebook “Likers” and “Friends”

• What you’re offering a new product or service, or making some other significant change in your business

CHAPTER 4:HAVE A PLAN

HANDOUT

THE 10 STEPS

1) Who is your audience?2) What are your goals?3) By when do you want to meet them?4) Where will you find your audience (are you sure they

use Facebook?)5) What are your key messages? 6) Who will do the work and how?7) Deadlines and timelines8) Which sites will you use? Record all passwords and user

names elsewhere9) Define types of posts on each site10) Determine what “success” means for you

2 WAYS TO GET MORE TIPS…

1) “LIKE” MY FACEBOOK PAGE

Facebook.com/HalvorsonNewMedia

2) SIGN UP FOR MY

E-NEWSLETTER(JUST GIVE ME

YOUR BUSINESS CARD)

3) MORE RESOURCES…

GO TO NHSBDC.ORG

Q & A

PLEASE “LIKE” MY PAGE—HALVORSON NEW MEDIA

• Marketing plan template• WORKBOOK: Social Media

Resources– Materials for continuous

learning– Photo & Video content & editing

tools– Online and SmartPhone apps


HANDOUTS

ABOUT

HALVORSON NEW [email protected]

Facebook:http:/www.Facebook.com/HalvorsonNewMediaTwitterhttps://twitter.com/ChrisHalvorsonLinkedInwww.linkedin.com/in/chrishalvorsonWebsitehttp://HalvorsonNewMedia.com


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ABOUT

HALVORSON NEW [email protected]

Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.


Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company. See a list of current clients here.

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Any changes needed?Change the headshotadd the blog and e-newsletter info