Marketing Plan on Odwalla All Natural Juices

Group Members: Shahzaib Malik BB-2116

Talha Hassan BB-2131

Kafeel Ahmed BBE-661

Maaz Uddin BB-25227

Course: Marketing Management

Presented To: Miss Duria Hassan

Introduction of The Coca-Cola Company American multinational non alcoholic beverage corporation Coca formula invented in 1886 by Pharmacist John Stith Its formula and brand name was bought by Asa Griggs Candler in

1889 Incorporated in 1892 as The Coca-Cola Company It is also known as the flagship product of the company The Coca-Cola Company currently offers 500 products More than 200 territories or countries. From 1889 company operates franchised distribution system Through which they concentrate syrups to bottlers world wide

Division

Division in Minute

Maid

Wholly owned subsidiary of The Coca-Cola Company Acquired in 2001 by The Coca-Coal Company As a division on Minute Maid Odwalla was founded in 1980 Incorporated in 1985 and went public in 1993 A food product company offers fruits juices, food bars,

smoothies, and organic juices In North Amercia Serving over 50 varieties of carefully crafted

beverages and bars, and each is designed to bring

“goodness to your life”

Introduction of Odwalla Incorporation

Odwalla All Natural Juices In Pakistani market three flavors of Odwalla All Natural Juices

will be introduce All Natural Apple Juice All Natural Orange Juice All Natural Grapefruit (seasonally) Plant Bottled, Hand crafted, Purely squeezed juices, No concentrate No sugar added. That’s their uniqueness.

Odwalla All Natural JuicesCustomer

Odwalla All natural juice will be a value base product People diet conscious, health conscious have value in this Juice

Company Under The Coca-Cola Company Minute Maid Division

Competitors Nestle Fruita Vitals Shezan All Pure Olfrute Real Fruit

Product Category and Product Line Odwalla juices can be product category is non carbonated

drinks Or it can separately categorize in nectar juices

Product line, three flavors at initial start up

All Natural Apple Juice(300 ml. and 1 liter)

All Natural Orange Juice (300 ml. and 1 liters)

All Natural Grapefruit (seasonally in 1 liter)

Segmentation, Targeting and Positioning Geographic=> Initially in Karachi and Lahore

Demographic=> young and adults for orange juice, apple specially for women and people age 35 to 60

In 1 liter of juice 4 members of family

Literate and educated people like schools, colleges, universities students.

Psychographic=> For upper and middle class, halal, according to Pakistan cultural , values and norms

Segmentation, Targeting and Positioning Targeting=> differentiated segment like health conscious diet oriented nutritious juice

Positioning => Odwalla has been making juices and innovating in the natural

health beverage category.

Marketing Mix Product

Place

Packaging

Promotion

Price

SWOT Analysis Strengths

Weaknesses

Opportunities

Threats

Thank You