Dealer newsletters for the digital age:FeedsyGroup &

FeedsyGroupSender

August, 2016

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84% of mobile users take their phones wherever they go1

59% of Australians read news on their smartphones2

Over 50% of online time is spent reading or sharing

content3

1 Telstra Smartphone and Tablet Index, 20142 Reuter Institute Digital News Report, 20153 Nielson Netview, 2010. How people spend their time online (Go-Gulf), 2012

Content puts brands into people’s hands:

fish where the fish are

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Content achieves

goals Attraction (brand awareness) Conversion (right time, right place) Retention (develop relationships) Extension (add to brand’s offer) Referrals (word-of-mouth)

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So beautiful & easy for Members.

Dealers provide Members1 with a simple and complete content

marketing solution with FeedsyGroup.

1 Members are FeedsyGroup subscribers within the Dealer Group

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Licensed Content

1-15 articles per week

Original Content

Any time

MemberFeedsyWeb

Member’s Clients & Prospects

Daily/Weekly/Monthly

FeedsyGroup + GroupSender

Group

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Simple content publishing for Dealers. Dealers add value to their group creating

and distributing articles using

FeedsyGroupSender.

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Licensed Content

1-15 articles per week

Original Content

Any time

Dealer Content

Any time

MemberFeedsyWeb

DealerFeedsyWeb

Member’s Clients & Prospects

Daily/Weekly/Monthly

Non- members’ Inboxes

Monthly

FeedsyGroup + GroupSender

Group

GroupSender

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Group content

by Dealer

Dealer can add (any time) External sources (RSS feed by

permission) (anytime) OPTIONAL Members can publish

(through their Feedsy channels) Non-members receive by email

(monthly)

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Licensed content

by Feedsy

Credible sources (licensed news1) 1-152 articles (per week) Posted and published (Feedsy) Member can review (email alert3) Social media share (links back to

member’s news page)

1 Categories include finance, business, lifestyle, travel, technology, world, entertainment and sport.

2 1 article with FeedsyLite and 15 with full Feedsy packages.2 Weekly and monthly alerts to review or add stories.

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Original Contentby Members

Easy to post and publish (any time) Reminder alert emails

(for Member to create monthly content) No design required

(just: Title, Image, Text, Category) Optional (Members don’t need to

create content as can simply use licensed and dealer content)

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Original Contentby FeedsyWrite

Easy briefing (time efficient) Quality (500 words + image) Branded (can include in content) Style (persuade, entertain or inform) SEO (keywords and meta data) Uploaded by Feedsy (auto-publish)

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Simple Editing

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Review content (easy to View and Trash if preferred by admins)

Rearrange content (simply ‘drag and drop’ re-ordering by admins)

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More Channels = More Satisfaction

1 2 3 4 5 6 7 8+

6.97.9

8.5 8.9 9.1 9.3 9.4 9.5

Number of communication channels

Client satisfaction with adviser

Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013

0% 10% 20% 30% 40% 50%

Email Newsletters

Digital/Social Media

Printed Newsletters

Printed Info Packs

Webinars

One-to-Many CommsActual % vs Preferred %

Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013

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Preferred v Actual One to Many Digital/Social

Figure 44

0% 2% 4% 6% 8% 10%

Apps !

!Podcasts (Audio)

LinkedIn

Videos (Youtube)

Blogs

Facebook

Twitter

Digital/SM CommsActual % vs Preferred %

Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013

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The Feedsy content marketing

ecosystem

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Post once

Web traffic & leads

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News web pageContent (from Feedsy, FeedsyWrite, Dealer and/or Member)

Email

Social

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SUBSCRIBE

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membersite.com.au

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by FeedsyWeb

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subscribe or download app) Linked (to main website) Promotion panel (Dealer, optional)

“Dealer” promotional panel (optional)

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Email newsletter

by FeedsyMail

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on news website) Design (mobile responsive) Branded (Logo, colours, message) Personalised (contact name) Subscribers (managed) Promotion panel (Dealer, optional) Manual emails (add-on extra) “Dealer” promotional panel (optional)

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2

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splashscreen, logo, colours) Dealer (on splashscreen, optional) Android & Apple (including iPad) Bookmarks (to read later) Resources (optional useful links) Business info (eg Contact, About us)

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Printed paper news

by FeedsyPrint

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Create on demand (super easy) Branded (from news website logo,

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See these stories and more at receive-test.feedsynews.com

Disclosure Statement: xPert Pty Ltd, ABN 12 345 678 910, trading as xPert FinancialServices, AR number 123456, is an Authorised Representative of XYZ Company PtyLimited (Australian Financial Services Licence No. 654321). General Advice Warning: Theinformation in this communication is provided for information purposes and is of a generalnature only. It is not intended to be and does not constitute financial advice or any other advice.Further, the information is not based on your personal objectives, financial situation or needs. Youare encouraged to consult a financial planner before making any decision as to how appropriatethis information is to your objectives, financial situation and needs. Also, before making adecision, you should consider the relevant Product Disclosure Statement available from yourfinancial planner.

xPert Professionalsxpertprofessionals.comcontact@xpertprofessionals.com(08) 8277 2342

But the 19-year-old could say it was all worth it on herreturn to Toowoomba in a hero’s homecoming.

“It’s something I’ve dreamt about since I was abouteight years old,” she said on arriving home on Tuesdaymorning.

“That one day I was going to climb Mount Everest.”

The Queenslander can now sit down to gatherthoughts of determination, self-doubt, apprehensionand ultimately elation after completing the record-breaking expedition on May 21.

That afternoon in Nepal, in her third attempt at thesummit in as many years, Ms Azar broke the mark heldsince 2005 by then 21-year-old Rex Pemberton.

A book describing her expeditions, which began as aneight-year-old at Kokoda, is set to be launched inSeptember.

After being blessed with far better weather than 2014and 2015, the mountaineer said the toughest part ofher quest was a long, hard day of trekking betweenbase camp and camp two before her tilt at the summit.

That’s where she suffered from most self-doubt.

“There’s a lot of moments where, honestly, you think‘I’ve just got to get through the next 10 steps’,” MsAzar said.

“It’s completely mental … you just break it down intosmaller pieces.”

She now has plans to complete the seven summits –the highest peaks on each continent – as well asanother Everest tilt and also leading Kokoda treks inthe footsteps of her adventurer father Glenn.

The pair has even discussed completing a father-daughter Everest expedition.

“One half of us is keen and clearly capable,” Mr Azarsaid.

“The other half is not so sure yet.”

Ms Azar left a photograph of her 12-year-old brotherChristian, who has autism, on Everest’s peak and saidshe spent a large part of her 20 minutes on the summitreflecting on all of her preparation.

“I think it just makes it that much more special whenyou’re up there,” she said.

Ms Azar recalled passing Melbourne’s Maria Strydom,who died from altitude sickness, on her descent butonly later realising who she was.

“It was difficult,” she said, adding that there were nosigns Dr Strydom was in trouble.“You always think in hindsight – even though at thatpoint it wasn’t too much of an issue – could we havedone something, given her oxygen or tried to get herdown to camp two for a rescue.”

Large miners such as BHP Billiton, Rio Tinto andFortescue are among the lowest cost producers, andcan easily navigate a low-price environment, albeit withsqueezed profit margins.

But a further slump in prices could drive strugglinghigher-cost junior miners like Atlas Iron and BC Iron,out of the market. Both companies have been forcedto suspend operations partially, as they struggle to turnaround businesses amid the plunge in prices.

IKEA gearing up for Aust expansion

By Petrina Berry(Australian Associated Press)

Swedish behemoth IKEA has flagged the rollout ofmore stores and an online presence in Australia as itprepares to build one of the country’s biggest furnituredistribution centres.

The retailer has announced it will build a 70,000 squaremetre supply and logistics centre in Marsden Park inSydney’s west.

IKEA says it will be the largest logistics centre of itskind in Australia for a furnishing retailer, and will playan important role in the expansion of its store networkand pickup points.

The retail giant declined to reveal how many stores andwhere it plans to roll out in Australia.

It is also expected to launch an ecommerce store inAustralia by the end of the calendar year and a globalsite within the next two years.

“Over the next few years, we want to create moreopportunities for IKEA customers to access the brandin different ways and in new locations,” IKEA Australia

country manager David Hood said.

The new distribution centre will replace the company’sexisting distribution centre at Moorebank.

IKEA said the new centre will provide an additional 50jobs, employing than 150 workers in total.

There are eight IKEA stores in Australia, including oneowned by a franchisee, and a ninth is set to open inNorth Lakes, north of Brisbane, by the end of 2016.

The North Lakes store will be Queensland’s secondIKEA, adding to the existing location at Logan, south ofBrisbane.

IKEA said its new distribution centre will enable it tosupply a greater range and volume of furniture and alsoprovide pick up and delivery services.

It will be powered by 4,000 solar panels, harvest up to500,000 litres of rainwater and have translucent roofsheeting with sensors to turn lights off when naturallighting levels are bright enough, as part of thecompany’s commitment to sustainability.

The IKEA Group has 315 stores in 27 countries and afurther 40 plus stores run by franchisees.

‘It’s all mental’: Qld Everest climber

By Jamie McKinnell(Australian Associated Press)

It’s a chapter Australia’s youngest Everest climber,Alyssa Azar, has been waiting to write for more than adecade.

It’s also third time lucky after dicing with death amidearthquakes and avalanches each autumn since shewas 17.

Newsletter June 2016

Iron ore price threat looms forbudget

Prashant Mehra(Australian Associated Press)

A forecast slump in iron ore prices is set to deliveranother blow to already-strained federal governmentfinances, with analysts warning a recent uptick inpricing will soon be wiped out.

National Australia Bank said on Wednesday it expectsiron ore prices to slip back to $US40 a tonne from2017 onwards, becoming the latest in a lineup ofgloomy forecasts for Australia’s biggest export earner.

NAB economist Gerard Burg said the short-termincrease in steel prices and profit margins this yearshould not overshadow the long-term challenges inChina’s steel industry, which has an overcapacity of300 million tonnes.

“Expectations that China’s steel consumption willcontinue to decline in coming years will be a majorconstraint for iron ore demand, while sub-trendeconomic growth elsewhere provides little opportunityfor China’s declines to be offset,” he said in a researchnote.

In the May federal budget, the Turnbull governmentboosted its iron ore price forecast for 2016/17 to

$US55 a tonne, up from its previous estimate of $US39a tonne.

Lower prices will put a big dent in revenues for thefederal government, which is already struggling with aforecast deficit of $37.1 billion in 2016/17.

The government’s own budget papers state that every$US10 a tonne change in the iron ore price will cause a$1.4 billion increase or decrease in tax receipts, and a$6 billion change in nominal GDP in 2016/17.

The impact in 2017/18 will be greater, with every$US10 a tonne change impacting tax receipts by $3.9billion and nominal GDP by $13.4 billion.

NAB’s forecast follows similarly bearish outlook byother analysts.

Earlier this week, Citigroup predicted iron ore priceswill average $US42 a tonne in 2017, and sink to $US38a tonne in 2018.

Goldman Sachs in May said iron ore prices areexpected to slip to $US38 a tonne in the final threemonths of 2016.

Iron ore surged to $US70 a tonne earlier this year,supported by stronger steel production in China amid astimulus by its government.

Prices have since eased as Beijing clamped down onspeculative trading and as stockpiles at Chinese portshave grown.

Currently iron ore still trades at $US52.54 a tonne,nearly 40 per cent higher from last year’s rock bottomof $US38 a tonne.

The uptick has raised hopes among investors ofunderlying strength in the iron ore market – similar tothe steadily improving crude oil prices – supported byhigher Chinese steel demand.

Analysts, however, have been quick to pour cold wateron the sentiment, with most expecting the pick up inChinese steel demand to wind down in the next fewmonths.

Lower prices will also hit the mining sector.

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20% off all set-up fees FeedsyPrint included free Dealer to promote Feedsy

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