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StoryStudio Chicago Proposal to Garmin
Feeding the BeastHow to Keep Your Content Flowing, On
Point and Endlessly Entertaining
#contentjam
Jill Pollack StoryStudio Chicago
storystudiochicago.com @jill_pollack, @storystudio
…a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
--Content Marketing Institute
“
”
Every 60 seconds: Facebook: 510 comments are posted,
293,000 statuses are updated, and 136,000 photos are uploaded.
Twitter: 347,000 tweets sent YouTube: 300 hours of video uploaded
(Sources: The Social Skinny, as shared by zephoria.com, October 2015)
“ ”
Marketing is no longer about the stuff that you make, but about the stories you tell. --Seth Godin
13 Story Science
01
02
03
04
05
Conversation
How we learn
We fill in the blanks
As if it were us
Compel us to action
©2015StoryStudioChicagoLtd.AllRightsReserved.
Jill Pollack Chief Story Wrangler StoryStudio Chicago We help storytellers and business professionals hone their craft, express their creativity, and write with confidence. storystudiochicago.com [email protected] @jill_pollack | @storystudio linkedin.com/in/jillpollack