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Cover Page
Team name: Ishan
Member details
Name:
1.Ishan Kelvalkar ( Team Leader)
2.Nilesh Khadkikr
3.Yash Kapadia
Institute:- Met’s Institute of Management, Mumbai
Contact Mobile number:8080834949
Email id:[email protected],
Registration-id: 507b034aaab473.85137302
Feasibility Report
QURMOS
Overview
2. Product Feasibility
3. Market Feasibility
4. Financial Feasibility
5. Revenue Cycle Diagram
6.Routes for Distribution
7. Competition Analysis & Matrix
1. Concept Statement
8. Conclusion
Concept Statement
Value Proposition
•QURMOS the innovative product from Mohanlal & Binoy
•Development of a diesel based replacement for the kerosene
Outboard Motor (OBM)
•Innovative solution which is Environment friendly
The QRMOS
will be cost
saving product
for fisherman
Same time
environment
friendly
Suitable for
Indian
Conditions
&
Indigenous
MATSYAFED
Approved &
Supported
Project
working in
Pilot stage
Well tested
and getting
good
response
from people
in pilot run
Product Feasibility
•QURMOS as a product innovative indigenous patented product.
•Development of a diesel based replacement for the kerosene Outboard
Motor (OBM).
•Innovative solution which is Environment friendly.
•Concept testing and usability Testing are done hence there is good pre
market environment for releasing product.
•The product will get good word of mouth publicity because of Matsyafed
approval.
•Estimated potential market share will be towards end of 5 years will be
towards 22% - 35% based on diesel engine market research provided that
product is well tested and won’t cause major maintenance issues.
Market Feasibility
Industry Attractiveness
• Fisherman are looking for cost efficient alternative
• Demand for innovative ideas as people bought boats with LPG
kits in huge numbers
• People are looking for fuel efficient product with low
maintenance cost rather than subsidized products with high
maintenance cost after purchase.
Market Timeliness
• The Kerala market is open for diesel boat.
•There is gap in market for Diesel based boat.
• Competitors at Matsyafed are making profits.
Financial Feasibility
Market Feasibility
Angel Investors/PEs
•As the product is innovative & beneficial to society there is
high risk involved to close down if private distribution fails so
we recommend to first market the product thru government
agency with subsidies.
•In mean time to ease the burden of loan the promoters
should look for Angel investors or PE’s to invest in the
innovation.
•Once Product gets enough publicity and people awareness
•In mean time with help of publicity gained start selling
separately with mass production plan setup with the help of
angel investors
• The subsidies will help the innovators to stay in the market
initially.
Revenue Cycle Diagram
Maintenance& accessories
FishermanSubsidy
Dealers
Angel Investors
Revenue
Streams
Routes for Distribution
After initial
growth the
product will be
promoted via
advertisements
of satisfied
customers and
indigenous
innovation
should get
appeal.Then
start strategy to
penetrate into
house boats
market and
other markets
One people get
introduced to
product it will be
good time to
launch separate
private
distribution
channels thru
local dealers as
the product will
get benefit of
word of mouth
publicity EMI
schemes will
motivate more
buyers.
The QURMOS
should be
promoted via
Matsyafed in
mean time the
promoters
should
concentrate to
look for Angel
Investors so that
debt may be
kept at check.
The subsidized
boat will get
initial demand
Introduction to
MarketMarket Penetration Stability
Competition
Yanmar
Diesel Inboard
Bristol Boats
Suzuki
Outboard Yamaha Outboard
QURMOS
Comparative Analysis
Fuel
EfficientSubsidized Tested Speed
EURO
standards
Diesel
Inboard No Yes Yes Good No
Yamaha
OutboardNo Yes Yes Good Yes
Suzuki
Outboard No Yes Yes Ok No
Yanmar Yes Yes Yes Ok No
Bristol
BoatsNo No Yes Poor No
Quromos Yes TBD Yes Good Yes
Marketing Diagram
Potential Buyers of QURMOS
Fishing
Boats
TEXTHouseboats TEXT
HIGHMEDIUMLOW
HIG
HM
ED
IUM
LO
W
IND
EP
EN
DE
NC
E
Market Penetration
Work with Matsyafed get
initial
publicity then
start own venture.
Look for Angel Investors or PE’s to grow and start new distribution channel
Look for new markets like houseboat market & speed boats
Feasibility Matrix
Conclusion
• The QURMOS has huge success ahead &
can penetrate thru the market of kerala if
marketed well.
• Starting from government agency it will get
publicity.
• In mean time promoters should build the
mass manufacturing system.
• Once the product becomes hit it will sold
separately with high profit margin.
Thank You