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Damon Gochneaur
@damongochneaur | aspiroagency.com
Damon Gochneaur
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
Why Facebook?
890 Million Daily Facebook Users Worldwide
157 Million daily active users in US & Canada
Over 1 million small businesses advertise on Facebook
Roughly 30% of all B2B Email lists can be account matched
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
Social MediaFacebook Advertising
Paid Ad
Retargeting
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
Segment Your Audiences
@damongochneaur | aspiroagency.com
Segment Your Audiences
@damongochneaur | aspiroagency.com
Align Messaging
Audience Types:
Anyone who visits your site: All Site Retargeting, broadest net, great branding tool
People who visit specific pages: Product or service specific targeting, higher intent, higher conversion rates
People Visiting Specific pages but not others: Segmented audiences, even higher intent, ie shopping cart abandons
People who haven’t visited in a certain amount of time: Past customers, renewal based targeting
@damongochneaur | aspiroagency.com
Segment Your Audiences
Audiences to Avoid
Past CustomersDon’t try to sell, try to get a review
Low Intent VisitorsDidn’t visit the demo page, contact form, pricing info
Geographic Areas
@damongochneaur | aspiroagency.com
Targeting
DemographicAge, gender, income, language
GeographicCountry, State, City, Radial, Specific Address
InterestsLikes, Interests, Pages & Business Pages Liked
BehavioralPeople connected to, places visited, things purchased
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
@damongochneaur | aspiroagency.com
Case Study
Facebook Remarketing $2.70 CPAContextual Search $54.28 CPA incl. RLSADisplay $79.15 CPA
Large, B2B, software company, that most people in the room would know their product.
@damongochneaur | aspiroagency.com
People to Follow
@MartyWeintraub – AimClear
@SusanEDub – Clix Marketing
@BryantGarvin - #PPCDictator