Content Marketing

Ideas for 2014Sean Jackson, Copyblogger Media

Presented at Pubcon AustinJanuary 28, 2014

Who is Sean Jackson?

CFO/PartnerCopyblogger Media

Vice ChairmanDFWSEM

Past PresidentAAF-Dallas @seanthink

s/in/seanajackson

#1Trend

SEO is DEADThe term, not the practice

Optimizing Content Discovery and Conversion

External

Social Media

Aggregators Syndication Search

Engines

On-Site

Performance Content Conversion

#2Trend

Content Symmetry

Improving Current Content

Edit Headlines

Review in-links

Improve CTA

Lists to IndividualRevamp

Keywords

#3Trend

Responsive DesignOne site,

everywhere

#4Trend

3-second Load Time

Performance is crucial

Source KISSmetrics

1. Improve DNS performancea) http://dyn.com/free-dns-test/

2. Geo-aware full page cache solutions

3. It’s the code, not the server1. http://www.webpagetest.org

#5Trend

Author Attribution

It’s not just Google

#6Trend

Repurpose Content

More than Infographics

Aggregators

Syndication

Guest Posts

• SlideShare.net

• YouTube• Rel=canonic

al• Business

Insider

• Lists• Research

#7Trend

Land of opportunity

http://business.linkedin.com/marketing-solutions

7 Ideas for 2014

1. Optimizing Content Discovery & Conversion is the new SEO

2. Focus on Content Symmetry3. Responsive design is not optional4. Push performance to <3 sec load-time5. Author attribution will be more than

Google+6. Repurpose content in new ways7. LinkedIn is a huge opportunity

Let me know what you think.

@seanthinks