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Facebook MarketingCompany Pages Crash Course for B2B Start-Ups
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Setting Up Your Personal Profile
O Step One: Sign Up for Facebook or create a new personal profileO This profile is meant to be the administrator
for your company pageO DO NOT set up a Facebook profile page as
your company
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Facebook Sign Up
www.facebook.com
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Connect & Network
O Step Two: Get Social!O Add friendsO Join networksO Add applicationsO Share content
and statuses
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Set Up a Company PageO Step Three: Select “Create a Page” &
Select Your Type
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Type: Local Business or Place
O Best for businesses that do not do online sales
O Meant for brick and mortar style companies
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Type: Company, Organization, Institution
O Best for businesses that do not do really do online sales
O Has multiple physical locations customers can go by from
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Type: Brand or Product
O Best for businesses that do online sales or sell through retailers
O Most B2B ecommerce start-ups would fall into this category!
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Completing the Form
O Step Four: After selecting your page type, fill in the appropriate info & click “Get Started”
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Set-Up ProcessO Step Five:
Follow the prompts and complete the set up process
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Make it Yours
O Add your company informationO Add on applications to enhance your page
engagement optionsO Add content to engage users
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Posting/Sharing Daily
O Brands that post once a day on Facebook receive more likes and comments than those who post twice a day
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Promoting Your Page
O Make sure your page can be searched publicly by selecting “publicly visible” under the settings of your page
O Leverage your networks and share your Facebook page to them
O Use Facebook Ads to promote your page
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Facebook Insights: LikesO Page Likes:
Total Pages Likes is number of unique people who like your Page. New Page Likes shows the number of new likes your Page received during the last 7 days, compared with the previous 7-day period.
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Facebook Insights: ReachO Post Reach:
Total Reach is the number of unique people who have seen any content associated with your Page, including ads, during the last 7 days.
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Facebook Insights: EngagementO Engagement:
People Engaged is the number of unique people who have clicked, liked, commented on or shared your posts during the last 7 days.
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Measure & Optimize
O Look over your insights and discover which posts did better and do more of those
O Optimize timing of posts by seeing when your users are most engaged with you
O Test different pieces of content to see the virality of social
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