Event Marketing part 2

Event MarketingVideo, Photo & Mobile Tours

Spread the Word-

Tradeshows & conferences

Event photo activation

Mobile marketing tours

Product launches

Video production

Compiled by author from 4eon.net

Video Marketing- Trends 2016

Video will become a strategic tool for lead generation and qualification

YouTube will be a complement, not the focus

As video becomes a more prominent part of the marketing mix, video analytics will become extremely important—and valuable You will be able to track how long a viewer remains engaged

image source googleimages.com

Boost Popularity Through YouTube

Brand your team members by highlighting their personalities and experiences

Help in recruiting talent by showcasing fun travel opportunities available at your company

Show that your team is actively engaged in your industry

Introduce conference attendees and others to your brand

Compiled by author from contentmarketinginstitute.com

Video Marketing- Facts Tell, But Stories Sell

65% of video viewers will watch more than ¾ of a given video

70% of marketing professionals report that video converts better than any other medium

Only 10% are actually using video analytics to enhance lead qualification and customer insights


Video Production

Conversion rates are 1.7% higher for video users than non-video-users

Create a series of videos that focus on your team’s conference trips

Think about your goals and objectives, and plan accordingly Make sure you keep your social media channels in mind when creating

your video strategy


Event Photo Activation- Using Photos to Connect to Your Audience

• Experiential Event Photo Activation Combines Photo And Brand Activation In Order To Make Better Connections With Customers

• Event Photos Bring Up Positive Feelings In The Minds Of Consumers, Who Become Loyal To Your Brand And Purchase Your Products

Brand Activation Is The Process Of Making A Brand Well Known And Loved By

Consumers


Event Photo Activation- Key Points

Tap into the buyers' passions using creative strategies and ideas

Connecting buyers at the right time, and place so that they become a motivated user and fan of the brand

Photo activation combined with social media is becoming a standard at festivals and events because of its effectiveness in the event planning strategy

Compiled by author from econsultancy.com

Digital Photo Activation- Helps to Accomplish Goals

Digital photo activation is a fun, interactive offering for attendees

They can be completely customized with branding and messaging

There is a viral impact that can be used in social media channels

They can be a great way for brands to collect consumer data for targeting in the future


Photo Activation- PromotionalBusiness Uses

WorkshopsEvent SponsorshipsTrade Show Booths

Direct Mail Campaigns

Compiled by author from econsultancy.com

Photo Activation- Creating Deeper Connections

Inspiring Brand

Activists

Better Product

Understanding

Gaining Exposure


Mobile Marketing Tours

Combines word of mouth advertising with media presentation strategies

Transforming a car, truck or bus into a marketing vehicle

Introduce your brand to commuters, students and busy shoppers


Creative- Mobile Tour Types

College Campus Events

Community Events

Demonstration Events

Consumer Intercept Surveys

Customer Experience Events

Grilling Events

Compiled by author from interactionsmarketing.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Sources Cited:

"Brand Activation and Its Role in Driving Consumer Engagement and Awareness." Econsultancy. Web. 25 Nov. 2015. https://econsultancy.com/blog/66013-brand-activation-and-its-role-in-driving-consumer-engagement-and-awareness/

"Experiential Event Photo Activation Marketing." 4 Everything or Nothing. Web. 25 Nov. 2015. http://www.4eon.net/experiential-marketing/event-photo-activation/

"Grassroots Marketing Strategies| Event Marketing | Experiential." 4 Everything or Nothing. Web. 4 Nov. 2015. http://www.4eon.net/grassroots-marketing-campaigns

"How Mobile Tours Are a Sustainable Addition to Experiential Marketing Campaigns." Business 2 Community. Web. 30 Nov. 2015. http://www.business2community.com/mobile-apps/mobile-tours-sustainable-addition-experiential-marketing-campaigns-01220445#t3SkJVkt0rXAu49b.97

"Interactions - Mobile Tours. Web. 30 Nov. 2015. http://www.interactionsmarketing.com/services/outdoor-mobile-tours.html