1

Play for a High Score! Video Game “Manual” For Market Research

Erica M. Ruyle

2

Gamers

LOADING….

Games Gaming

Know your 3 Gs of gaming for its successful incorporation into market research

Image Source: http://www.neoseeker.com/Games/Products/DS/super_mario_bros_ds/concept_art.html

3

Video Games

Dissertation

Social

Achievements

Research

World of Warcraft

Console

Computer

MMO

FPS

RPG

Adults Fun

Research

Work

Violent Flow

Competition

Anthropology Communities

Play Serious

Immersive Mobile

4

LOADING….

Gamers

5

LOADING….

Graphics

Music Story/Rationale

Award System

Playability

Games

Source: http://blog.8bitlibrary.com/tag/super-mario-brothers/

http://ultra-awesome.blogspot.com/2008/05/nes-coffee-table-final-post-rah.html

6

Image Source: http://gamernode.com/columns/83-mike-murphy/index.html

7

LOADING….

Gaming

Flow

Community

Symbolic Behavior

Work/Fun

Engagement

8

Mobile Gaming/GPS

Virtual Gaming Community

Video Game Rewards

Choice Analysis

Interactive Focus Groups using Avatars

9

Game On!

Erica M. Ruyle