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THE AXIS OF CREATIVITY
Agency Profile
Eight Petals
Eight Petals is an embodiment of the eight lotus petals on the Saraswatiyantra, a
place for artists and students to sit and meditate in order to be blessed by the
Lord of Creativity. These eight petals stand for the eight fold nature of the
universe and stages of an artist's process. We aim to be a veritable
Saraswatiyantra for all those in need of creative solutions.
Align Your BrandWith the Axis of Creativity
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www.eightpetals.in
Eight Petals
www.eightpetals.in
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At Eight Petals we understand the intricacies involved
in building a brand. Your brand's characteristics are not
only visible in the branding elements, but in all forms of
communication and at every point of contact between
your brand and your customers.
Eight Petals
We are an innovative marketing agency based in Ahmedabad. We use strategy,
creativity and experience to provide our clients with services that range across
the marketing mix, covering both digital and traditional marketing. From
developing brand identity to advertising concepts, we provide complete
solutions consistent with your brand's image and message.
Every brand has the potential to be represented in a unique and memorable
manner. More importantly, every brand needs to be represented in a unique and
memorable manner. This is the only way to ensure a brand's success. Yes, we said
it, we mean it, and we are here to represent it.
We believe our job does not end at merely providing you with a campaign,
design, or installation that you want. We identify the drawbacks and strengths of
the brand and use them to provide you with a solution that you need. We look
forward to understanding your products and processes, as well as your
thoughts behind them. This, we believe, is of prima facie importance in order to
come up with the best possible representation for them in the public eye.
About Us
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www.eightpetals.in
Eight Petals
The Team
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At Eight Petals, we have dedicated teams for different functions
required to deliver a successful marketing campaign. The team
at Eight Petals comprises of hand-picked talent from the
industry, abundant in exuberance and knowledge. Having
worked alongside each other on numerous projects,the team
has synergy which is hard to replicate. We understand each
other's strengths and make up for their weaknesses. Each team
works in close collaboration with the other to augment each
other's function and maintain the integrity of the project.
Design: Our design team is a bunch of creative individuals capable of churning
out bold and memorable designs on a timely basis. The team's capabilities
extend from print designs to web graphics to UI design to make sure that
everything from your logo to your website delivers a consistent message.
Content: Our team of copywriters and content developers understand the
importance of content in today's marketing world. From four sentence jingles to
creating website content and blog posts, this team has done it all with
consistent flair. Regularly updated on information about relevant industries, this
team ensures the campaign remains balanced in terms of content and imagery.
Digital Marketing: Our digital marketing team keeps a vigilant eye on all your
digital assets to propel your brand across the internet. Rising through the
Google rankings or getting super social on social media, nothing is too big a
challenge for our mavericks. Social media aficionados to the core, the team is
always on top of the trending topics and work tirelessly to provide your brand
with the best possible digital coverage.
www.eightpetals.in
Eight Petals
The Team
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Web Development: A versatile team of coders and developers proficient with
working on multiple platforms and in various coding languages ensures that
your websites, applications or other digital products work flawlessly.
Event Management: Our event management team maintains a database of
pan-India vendors for events and exhibitions. With vast experience in managing
events ranging from national level exhibitions to concerts, this team is equipped
to deal with any event.
Account Management: Our client servicing team allocates a dedicated
account manager to you for easy communication with the agency. They keep
you updated about the progress of the project in the project and help you with
the planning of your campaigns.
www.eightpetals.in
Eight Petals
www.eightpetals.in
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The Sacred SpaceWhere It All Begins
Eight Petals
Located in the corporate hub of Ahmedabad, our studio is the space where ideas
are consistently bouncing off the walls and brands are infused with a breath of
life. The support of state-of-the-art technology is the final element that helps us
deliver beyond the client's expectations. The contemporary design of the studio
equipped with spacious work areas and relaxation zones allows free flow of
thought and encourages creativity. The air is almost always abuzz with energy
and a dose of healthy competition every time a new project lands on our
doorstep.
Infrastructure
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www.eightpetals.in
Eight Petals
www.eightpetals.in
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The Mantra of Eight
The philosophy which brought about the
genesis of Eight Petals, also happens to guide
our processes. All our marketing efforts,
whether digital or traditional, follow this
process. This time-tested methodology
ensures that the right message is brought in
front of the right audience at the right time to
yield the right results.
AssessA project is undertaken by us
only after an assessment of the
needs of the client and the
particular brand. It acts as the
first step for our work, giving us a base to
research upon.
ResearchIntensive research and study of
t h e p r e v a l e n t m a r k e t ,
competitors, market positioning
and target audience is vital to
any campaign. It is the only solution to
breaking through the clutter and becoming
visible.
ConceptualizeA strong concept is the
cornerstone of the successful
execution of a project. The basic
strategy and research culminate
in concepts, which will then be presented
to the client that will be a starting point
for the design.
StrategizeOn the basis of our research we
collate the most effective
points that set the brand apart
and are suitable for the project.
The collated data helps in forming a
general strategy and approach for the
project on hand.0
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AssessAfter the project has been
executed we look back and assess
the effectiveness of the solution.
The point of this is to ensure that
the results we have achieved match the
expected results from the solutions
suggested. In the absence of which, it
affords a brilliant opportunity to learn.
AssessAt this point of time we audit
how our original research and
assessment match up to the
concept approved by our team
and the client. The idea here is to ensure
that there are no conflicts at a conceptual
level during the execution.
EvaluationAfter the execution of the
project there is an examination
of the same with a fine toothed
comb so as to iron out any
remaining wrinkles before unveiling it.
This ensures that the brand and client do
not have to suffer due to back-end gaffes.
DesignThe Eight Mantra provides a
unique form of adaptability to
our designs. Our team will
provide you a set of designs
which will be in line with the concept
agreed upon while still being a definite
eye catcher.
ExecutionWe have an experienced team
and vendor base in place so as
to execute whatever designs
and concepts we come up with.
A firm emphasis on timeliness and cost
effectiveness among the team ensures
optimum utilization of resources and skill.
Products are madein the factory, but brandsare created in the mind.
Walter Landor
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Brand Management
Communication & Design
Digital Marketing
Web Development
Exhibition & Space Design
Event Management
Architecture & Interior Design
Film & Photography
Our Services
Eight Petals
www.eightpetals.in
Eight Petals
Brand Management
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Building a brand goes above and beyond setting up a business. It is about
building identities that your target audience develops an emotional connect
with. Thus, branding and related activities not only require creativity but
caution. Extensive research and brainstorming are at the core of our brand
development process that allows us to create an image that makes every
element of your brand memorable.
Logo Design | Naming | Corporate Identity Development | Corporate Styleguide
| Brand Building & Management | Branding & Re-branding Rollout Campaigns |
Branded Environment
Transforming Your Organisation Into A Brand
Eight Petals
Communication & Design
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www.eightpetals.in
Innovativeness and creativity are the stepping stones of any business, be it a
start-up or an established organisation, which assures the attention and
goodwill of itstarget audience. Strategic business planning, market research,
understanding its target audience, idea-centric designing and problem-solving
capabilities are a few basics crucial to the communication design of any brand.
With our passion to interpret ideas and information through a variety of media
and the ability to think strategically in design and marketing terms, we bring you
clutter-breaking concepts.
Strategy & Campaign Creative | Brand Advertising | Illustrations | Packaging |
Corporate Literature | Catalogues | Brochures | Newsletters | Annual Reports |
Internal Communications | Interactive & Digital Media
Designs That Take You Far And Wide
Eight Petals
Digital marketing has moved much beyond the mere stuffing of keywords into
webpages. It has long since crossed the milestone of having a website and
getting ranked on Google. Today, businesses have a plethora of digital
platforms from blogs to forums to social media platforms that provide a unique
advantage to any business. In order to successfully deliver this advantage, our
dedicated digital marketing team stays updated with the latest algorithm
changes and keeps a watch on evolution of the various digital platforms for
marketing purposes. They keep tabs on the information relevant to our clients,
incorporating it in the campaign as and when necessary to keep the target
audience riveted.
Content Management System | Search Engine Marketing | Search Engine
Optimisation | Social Media Marketing
Digital Marketing
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We Make Your Brand Visible Online
Eight Petals
Our tech team holds an understanding of technology and how to use it gained
over years of experience and helps us gain leverage over the competition. From
designing aesthetically appealing websites to highly functional web portals, our
team helps businesses gain a strategic edge in their businesses. The knowledge
of technology when combined with the ideation of our experienced web
designers results in a highly polished digital asset greatly enjoyed by the end
users.
Web & Interface Design | Mobile Websites | Online Software Applications |
HTML Emailers | Mobile Applications
Web Development
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www.eightpetals.in
Creating Interfaces With Creative And User-friendly Design
Eight Petals
The process of developing a structure for showcasing a particular product or
company has a lot of potential in it for innovation. It is a representation of the
organisational culture and brand character through experience zones; it is the
art of creating a seamless environment. Our efficient vendor base and stress on
timely delivery ensures minimal glitches and provides everyone visiting, a
lasting memory of the brand.
Trade Fair Space Design & Management | Stall Designing | Vendor Selection | 3D
Views | Project Implementation & Supervision | Store & Retail Merchandising |
Signage Systems
Exhibition & Space Design
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www.eightpetals.in
Our Designs Are A Blend Of Science And Aesthetics Backed With Astute Production
Eight Petals
Event Management
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www.eightpetals.in
Events are not just mere gatherings with common motives, they are much more
than that in today's day and age. It involves acute ideation, designing and
planning, right down to the final execution and management, something the
team is well acquainted with. Whatever the magnitude of the event, the team
prides itself in providing a tastefully designed flawlessly organised and
efficiently managed event.
Corporate Functions | Conventions & Seminars | Government Initiatives | Award
Functions | Festivals | Concerts | Media Events | Parties | Sports Events |
Weddings (Local & Destination)
A Promise To Be There From The Perfect Set Up To The Total Clean Up
Eight Petals
Architecture is the art of designing physical living in a comfortable yet
aesthetically sound form. It is about effectively using the geometries and
measurements of a space to construct innovative, efficient and creative designs.
When it comes to interiors, they must be appealing and practical at the same
time.
Our able team of architects and interior designers apply the edicts of their
profession to provide you a space to suit your personality and style. T h e i r
understanding of the latest construction methods, technologies and materials
aids in giving you an impeccable yet cost-effective design.
Commercial & Residential Space Designing | Building & Structures | Landscape
Designing | Planning & Remodelling | Vendor Selection | 3D Views & Working
Drawings
Architecture & Interior Design
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We Add Sensible Aesthetics To Your Space
Eight Petals
With professional cinematographers as our associates, along with set designers,
light artists among others, we have the strength to take up a variety of
photography or filmmaking projects. Be it recording a documentary for your
company or shooting a wedding, we have the people who can make it happen.
Our team understands the art of using a camera to convey the intended
message. With their expertise and our understanding of the market, we provide
our clients with films and photographs to help cement their market positions.
Documentaries | Corporate Films | Television Commercials | Product-Service
Videos (Informational / Instructional) | Still Life: Portraits & People - Architecture
- Landscapes - Product - Industrial - Wild Life - Sports Photography
Film & Photography
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www.eightpetals.in
We Are Blessed With Magic Eyes; Good Frames Are What You Will See
Slow down. Calm down.Don't worry. Don't hurry.Trust the process.
Alexandra Stoddard
Eight Petals
Brand Management
Communication & Design
Digital Marketing
Web Development
Exhibition & Space Design
Event Management
Architecture & Interior Design
Film & Photography
Portfolio
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www.eightpetals.in
Eight Petals
Logos
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Swi� • Smart • Secure
Kya khaoge mere aaka...
foodz genie
OutdoorsExpress | Premium | 3D
www.eightpetals.in
Discover • Engage • Learn • Evolve
by Rao Group of Companies
designs with an edge
Eight Petals
Corporate Stationery
25Brand Management
www.eightpetals.in
Eight Petals
Corporate Stationery
26Brand Management
www.eightpetals.in
Eight Petals
Branded Spaces
27Brand Management
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Eight Petals
Branded Spaces
28Brand Management
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Eight Petals
Branding Rollouts
29Brand Management
www.eightpetals.in
The Organisation:
This is a new venture coming up in the
city of Ahmedabad. It is a web-based
food delivery service.Problem:
Being a new venture, it presented a
need to create a brand identity that
presented the image of a youthful and
dynamic organisation which appealed
to the wide demographic of target
audience. It also required to present
an image of reliability and trust.
Solution:
To introduce the concept to the people
and increase awareness a pre-launch
campaign was designed on the social
media. The campaign aimed to increase
the recognition of the brand elements
and initiate recall when the commercial
service launches. This was achieved by
generation of content on the social
media that people relate to. This
content was pushed out along with the
branding elements in a subtle manner
to make the logo recognizable.
Additionally an on-ground philanthropic
activity was launched to increase
acceptability of the brand.
Other marketing campaigns are
underway to build credibility and lead
up to the launch of the commercial
service, expected to later this year.
Other marketing collaterals designed
by us carried the same message.
Currently underway is the designing
of the website, the web-app UI and
the blog.
foodz genieKya khaoge mere aaka...
Eight Petals
Re-branding Rollouts
30Brand Management
OutdoorsExpress | Premium | 3D
Old Logo New Logo
www.eightpetals.in
The Organisation:
Kaushik Outdoors is one of the largest
O u t- of- H o m e A d ve r t i s e m e n t
providers in the state of Gujarat.
Problem:
Kaushik Outdoors was built on the
ideals of delivering quality service.
However, after achievement of this
primary objective, there came a need
to create greater awareness and
visibility. The branding elements did
not speak of this expertise and to
someone unknown to the Gujarat
market creating the correct perception
would not have been possible.
Solution:
We understood that the existing logo
of the client had vast recognition. Thus,
it was decided to introduce new
elements to the design to make it
visually more impressive.
While a simple glimpse is sufficient to
understand the difference the new
logo brought about in the perception
and image of the organisation, the
s a m e wa s s u b s t a n t i a te d b y
compliments from within the industry.
A campaign, "Change is Good", was
introduced on various channels like
social media and print media to
familiarize people with the new look.
The same vibrancy and zest were
carried into all other marketing
communications, right down to all
internal communication.
Eight Petals
Magazine Advertisements
31Communication & Design
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Eight Petals
Newspaper Advertisements
32Communication & Design
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Eight Petals
Newspaper Advertisements
33Communication & Design
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Eight Petals
Out-of-Home Advertising
34Communication & Design
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Eight Petals
Out-of-Home Advertising
35Communication & Design
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Eight Petals
Brochures & Catalogues
36Communication & Design
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Eight Petals 37Communication & Design
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Brochures & Catalogues
Eight Petals 38Communication & Design
www.eightpetals.in
Brochures & Catalogues
Eight Petals 39Communication & Design
www.eightpetals.in
Brochures & Catalogues
Eight Petals 40Communication & Design
www.eightpetals.in
Brochures & Catalogues
Eight Petals
Posters
41Communication & Design
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Eight Petals
Posters
42Communication & Design
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Eight Petals
Standees
43Communication & Design
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Eight Petals
Internal Communication
44Communication & Design
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Eight Petals
Social Media & Search Engine Marketing
45Digital Marketing
www.eightpetals.in
Client: Rao Group of Companies Client: Foodz Geine
Eight Petals
Social Media & Search Engine Marketing
46Digital Marketing
www.eightpetals.in
Client: Tattavam FashionClient: Beyond Blue - The Movie Client: Hue Marcom
Eight Petals
Blogs
47Digital Marketing
www.eightpetals.in
Client: Hue Marcom Client: Tattavam Fashion
Eight Petals
Websites
48Web Development
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Client: Rao Group of Companies Client: Hue Marcom
Eight Petals 49
www.eightpetals.in
Websites
Web Development
Client: Rao Overseas ConsultancyClient: Tattavam FashionClient: Rao Smart Coaching
Client: Vir LaminatesClient: ACSClient: Rao Consultants
Eight Petals
HTML Emailers
50Web Development
www.eightpetals.in
Visit: Rao Overseas Consultancy Visit: Hue Marcom
Eight Petals
Exhibitions & Trade Shows
51Exhibition & Space Design
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Eight Petals
Exhibitions & Trade Shows
52Exhibition & Space Design
www.eightpetals.in
Eight Petals
Corporate Functions
53Event Management
www.eightpetals.in
Eight Petals
Corporate Events & Marketing
54Event Management
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Eight Petals
Social Media Events & Marketing
55Event Management
www.eightpetals.in
Eight Petals
Conceptual Drawings
56Architecture & Interior Design
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Eight Petals 57
Corporate Films
Film & Photography
www.eightpetals.in
Eight Petals 59
Documentaries
Film & Photography
www.eightpetals.in
If your business is not a brand,it is a commodity.
Alexandra Stoddard
Eight Petals
Our Prestigious Clients
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Swift • Smart • SecureRIDDHIM SIDDHIM
STEEL INDIA PVT LTD
www.eightpetals.in
THE AXIS OF CREATIVITY
1102 B, Pinnacle Business Park,
Corporate Road, Prahladnagar, Ahmedbad 380015
Gujarat, INDIA.
www.eightpetals.in
