Ferns & PetalsArjama Mukherjee

DM14D08Core-marketing

Brief about the companyVISION FOR THE FUTUREFerns N Petals strive to make itself synonymous with flowers. The group endeavors to make every occasion beautiful and memorable by presenting the best of the flowers in the best of the ways to every discerning consumer, no matter where they are.

MISSION OF FERNS N PETALS Ferns N Petals feels that customer satisfaction is the keyword to success. Catering to exquisite tastes and with an exclusive list of clientele, FNP aims to surprise its customers with deftly crafted floral arrangements and present them in a never before experience. The aim of the group is to be a premium online florist offering fresh flower delivery services in almost every location of India.

Company’s strength and weaknesses in the digital space

Page ranking

Website structure

The site where it is hosted

Heading status

Keywords

Meta tags

Recommended key words• Decoration • Festivals• Worship

Target audience

Engagement of visitors

Recommendations• By calculating the time spent on a page via google tag manager.• Increasing the quality of keywords.• Develop contents which can be consumed in short span of time.• Add flash based content.• Landing page must be standalone.

Level 1

Level 2

Level 3

Level 4

Mobile snapshot

Social media activity

Web traffic

Thanking you