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First Things First: Key Steps On The Digital Business Road Map
Citation preview
Making Leaders Successful
Every Day
Key Steps On The Digital Business
Road Map
Forrester Research
Benjamin Ensor Research Director, eBusiness & Channel Strategy
November 6th, 2014
© 2014 Forrester Research, Inc. Reproduction Prohibited 3
Agenda
›What is a digital business?
›What stops companies responding to the digital imperative?
›How are leading digital businesses planning and executing digital business strategy?
© 2014 Forrester Research, Inc. Reproduction Prohibited 4
Agenda
›What is a digital business?
›What stops companies responding to the digital imperative?
›How are leading digital businesses planning and executing digital business strategy?
© 2014 Forrester Research, Inc. Reproduction Prohibited 5
Source: Forrester Research
Empowered customers have given rise to a new era
A wave of innovation is driving a
shift in customer behaviour as
customers become “Digital
First”.
Some brands are born digital.
Some achieve digital mastery.
While others have had digital
thrust upon them.
What makes a business digital?
© 2014 Forrester Research, Inc. Reproduction Prohibited 11
Source: Forrester Research. March 10, 2014, “The Future Of Business Is Digital” report.
Digital business is different
Bolt on Digitally integrated
products and services
Functional efficiency
Safety and cost
reduction
Digital
touchpoints
Organizational
alignment
Technology
attitude
Digital business Traditional business
© 2014 Forrester Research, Inc. Reproduction Prohibited 12
To Download A Full Copy Of Forrester’s eDay Slides Visit:
https://www.slideshare.net/secret/YqIkUmoQ8toia
For more information on digital business transformation,
including a complimentary report for you to download,
visit this Forrester page:
http://forr.com/1z9Fgd3