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Why us? • We have the experience of working for the biggest e-stores,
which allows us to offer our clients a unique offer and know-how.
• We are one of the few to charge according to the comission payment models.
• We connect innovations and technology with knowledge on traditional commerce.
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Travelplanet.pl
• Usability optimization
• New projects – np. zingtravel.pl
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Business optimization and new projects
Solar • Complex e-commerce implementation
• Microsoft Navision integration
• Opening conversion rate 2,21%
• High average order value
• 68% purchases made during the first visit
• 15,9% purchases via SEO after a month from the opening
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TUI
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Complex Service
Conversion
Loyalty
New users
+ 150% growth thanks to usability improvements
Lowering the average CPC from 0,73 to 0,61
RTB remarketing As much as 16% paid reservations requires at least 12 contacts!
We do our best to deliver the effects as soon as possible.
Unizeto
• The biggest electronic signature provider in Poland
• Complex e-commerce implementation covering: virtual products, real products and services
• Integration with internal systems (ERP, CRM,…)
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Complex implementation
„It took us a long time to find the right partner that will cover a wide array of both markeitng and technological skills. Divante connects these two areas and, what is more, works in the win-to-win model which accounts for mutual satisfaction. Now, while developing our e-commerce channel, we are certain that there are great experts available at our hands all the time, including usability, buzz marketing, social media campaigns, as well as software development and administrators. Additional value is Divante’s leading positoin on the Polish e-commerce stage, which is also beneficial for us.”
- Paweł Montwił, Mass Products Sales Director, Unizeto Technologies SA
Grupa Edukacyjna • Complex e-commerce
implementation
• SAP integration
• Satellite e-stores
• Sales support
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• An average ROI in Google AdWords in August (the most important month as far as sales are concerned) was 3000%.
• In the peak moments of the campaign, ROI Google AdWords exceeded 9000%.
• Thanks to the continuous optimization we managed to lower the cost of the clicks by 55%.
• The campaing was the first traffic source and the second revenue source in the e-store.
• Google AdWords conversio was 60% bigger than the organic traffic.
SEM
We’ve chosen Divante because of its holistic approach to e-commerce. The company supports us in all the key aspects of our e-business. - Artur Młyński, Sales Planning and Support Director, Grupa Edukacyjna
AGD Media • Complex online sales channel
implementation
• Fully automated operator
• Integration with ERP Gardens system
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TIM SA
• Complex e-commerce B2C implementation
• Complex e-commerce B2B implementation
• Integration between internal systems via BizTalk
• Testing and optimization of B2B system
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B2B and B2C
Online shopping spending in Europe constituted only 8% of total retail sales value. The biggest level was in Great Britain (12%) Germany and Switzerland (9%), the lowest in Poland (3%) and Italy (1%). It shows the potential of e-commerce and this is only the beginning. So I hope this sector will considerably influence our revenue. – declares Krzysztof Folta, CEO in TIM SA.
Money.pl • Sales section - Direct
• User tests
• Navigation optimization
• Conversion optimization
• Increase in the number of applications
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Bank Zachodni WBK • Usability optimization in sales
and transactional sectors – continuous framework cooperation since 2010
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• Mobile applications (#1 place in polish business appstore in 1st week)
• E-marketing
We’re experienced in B2B • Raiffeisen Bank • ATM SA
• EKO Holding • AB SA
• TelForce One
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• PW Moda • IC Partners
• Navo • Logintrans
• Benefit Systems
Key business sectors • Finance
– Bank Zachodni WBK
– PKO BP
– Inteligo – Deutsche Bank
– Raiffeisen Bank
– Bank Pocztowy – LUKAS Bank
– Money.pl
– Inwestycje.pl – Aviva
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• Retail – INTERSPORT Polska – Praktiker – SOLAR Company – TUI – Rainbow Tours – Vobis – Empik – Willsoor – Żabka – EKO Holding – Aquael ZOO – RUCH
Key business sectors • Pure Players and
Media – Merlin.pl – Militaria.pl – Gazeta.pl – Travelplanet.pl – Polskapresse – Point Group – Medical Tribune – Harvard Business
Review – Zinamon.pl
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• Manufacturers and Distributors – TelForce One – Almirall – Viessmann – TIM SA – Amica – Grupa Edukacyjna – PWN
• Utilities / Telecommunications – Energa – Tauron – Orange – Netia
• March 2010 – The beginnings of e-commerce in Praktiker • March 2011 – The beginnings of working with Divante • March 2012 – OMG e-commerce!
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Recommendations
• 12% sales increase • 15% customers increase
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Quartic
A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the recommendations generated by Quartic while the other half (group B) saw standard recommendations.
Product descriptions The crucial element of any product page
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• Product description • Product photos • Additional description, e.g. dimensions, weight • Sale or special offers • Information whether a product is availale in stationary stores • The possibility to ask a question about a product • Opinions and notes by other buyers • The possibility to recommend a product • Suggested similar product chosen by other users • Product name and EAN • Others • Suggested most popular products
Product description • Complex continuous support
• Recommendations system
• Analysis and designing
• Quantity tests
• SEM
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Writing product descriptions
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Laminated floor panels Elegance bubinga by Kronopol work great in public-use spaces, such us shopping malls or office buildings. However, they will be also suitale for private houses or apartments, being both children- and animal-proof. No worries that they will get scratched or stained. Their durability is guaranteed thanks to its 7 mm thickness and AC3 class. The width is 193 mm and the length – 1380 mm.
White Classic in-doors by Windoor connect traditional look with modern solutions. The frame. made from 44-mm MDF board, is filled in with stabilizing „honeycomb” insertion. HDF covering painted with white Gori paint and the white PCV inner frame create stand for good quality and perfect looks. The doors open to the right. They are 80 cm long.
Floor panels categories
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Akcja specjalna
Quantity (All visits) Quantity (Organic traffic)
Product revenues
Quantity (All visits) Quantity (Organic traffic)
Special action
Traffic
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Użytkownicy widzą treść, czytają
Visits Exit rate
Visits Bounce rate
The users see and read the content
Visits Average visit time
Organic traffic increase
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Akcja specjalna
Visits (All visits) Visits (Organic traffic)
Visits (Organic traffic) Visits (All visits)
Special action
Product descriptins – results • One month after adding Divante’s product descripitions was
enough to increase organic Google traffic by 120% based on the chosen key words.
• Simultaneously with the traffic, the chosen products’ sales increased from X k zł in July to 3X zł in August.
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E-mail Marketing
• E-mail marketng conversion is 34,17% bigger than average
• A single e-mail marketing visit value is bigger than the average visit value by 51,01%
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with recommendations
ROPO
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The most common opinions about the website
Poorly described products
Less products presented than the actual offer in stores
Lack of small products (nails, etc.)
No weekly ad paper
No colours
Too small font
Online ad paper • The popular flash-based solutions have serious weaknesses:
• They do not work on most mobile devices • They are a tough nut to crack for SEO
• Our ad paper is THE solution: • Mobile • Transparent for search engines • A way to the future
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Online ad paper
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Online availability
Availability in stores
Current price
Detailed description
Photo gallery
Strategy – synergy of communication
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TV + OOH + radio – Maciek Gajwer and the
lawn mower
TV + OOH + radio – Maciek Gajwer and the
shower cabin
TV + OOH + radio – Maciek Gajwer and the washcloth
OOH buy online!
Testimonials
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• In my opinion, there are two basic things that differ Divante from others. • First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of
both Polish and international e-commerce, always looking for new tools, trends and the best examples.
• What is more – and this is another thing that I appreciate so much – they are eager to share their
knowledge and passion, with full engagement, to help companies like Praktiker develop their online retail channels.
• But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and the return of investment. That is why for me, working with Divante follows the „win-win” model. They know that their client’s success is their own success, too.
• –Krzysztof Włodarczak, E-marketing Manager, Praktiker
Strategy
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Quick effect!
Conversion
Loyalty
New users
Sales increase by 12% thanks to recommendations
11,45% sales powered by e-mail marketing
120% traffic from the new product descriptions
Intersport • INTERSPORT is the world’s biggest sports equipment retail sales
group, owning over 5400 stores in 40 countries, whose profts exceed 10 billion euro.
• In Poland, INTERSPORT is the leader among sports equipment chain stores, with 32 salons in 21 of the biggest Polish cities.
• The company gets awarded every year for dynamic development, increasing its market value and as a reliable business partner.
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The starting point • An active e-store based on a dedicated
solution • Usability problems
• Low speed problems • Advanced integrations
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The plan • Marketing optimization • Conversion increase • Optimization of technological
solutions
Project goal The project covered a number of e-commerce areas. Our major goal was to increase sales by means of the online sales channel. Our plan included: 1. Conversion optimization in the e-store – divided into
recommendation concerning the current store design and a total re-disigning of the store’s mask.
2. Increasign e-commerce’s reach via SEM, e-PR, social media preparing grounds for future sales marketing.
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Testing
1. Brand reliability 2. A wide array of branded products
– including the store’s own brands 3. Product presentation 4. Easy purchase process
Apart from the wide offer, a quniqe added value is the possibility of personal pickup in stores or express delivery.
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What is importnant for the customer?
Home page • Re-designed information architecutre • Re-designed menu • Horizontal two-level bookmark menu
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Product page • Two product page layouts – horizontal and standard • ROPO support – availability in stores • Availability • Free personal pickup in stores
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Shopping process • Simplification • Less steps to make when placing an order • Easy payment and delivery choice options
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Shopping process • No-registration shopping • Benefits from registration • Registration made part of placing an order
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Additional mechanisms
• Members of the loyalty program are given discount coupons which later can be used by simply picking them from the list.
• Information about free delivery appears together with the delivery options – at the right place and time.
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Effective recommendations • Because of the type of business and the way the products are
searched, we introduced product rcommendations. • The boxes recommend alternative products based on the historical
user data. • We used Quartic recommendations system.
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What results have we achieved? • Conversion rate increased by 46,21% • Pages per visit increased by 21,24%
• Server use decreased by 70% – with the same traffic rate
• Loading speed increased by 40% – for the end user – according to Google Analytics – For some pages, the loading speed increased even by 90%
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AdWords • Google AdWords campaign lasted
from mid-December 2011 to the end of April 2012. The revenue was 11 time bigger than the spending costs.
• Search engine campaign reached CTR 16,60%.
• The average click cost was between 0,15-0,19 zl.
• The campaign has become the second biggest sales profit source in the e-store.
• After the campaign Intersport decided to continue working with us.
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The company proposed a payment model based on the netto profit margin, which satisfied both parties Marek Bugajski, Stores Management Director INTERSPORT Polska S.A.
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Purchase decision
Revenue
Customer Acquisition Cost (CAC)
Konwersja Conversion Rate (CR)
Loyalty + Lifetime value (LTV)
Long-tail campaign progress
Budget
ROI according to GA (Income / Cost) 500% - 2000%
Optimization Traffic quality
decrease
Time
Usability optimization Quartic recommendations
Building contact list
eMail Marketing by Sendingo
Social Media
Business profitability
Range of works • Complex service
• E-marketing strategy
• Ad creations
• Analysis and design
• Social Media
• SEO and SEM
• Internet auctions
• E-commerce implementation
• E-weekly ad
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Strategy
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More effects in less time!
Conversion
Loyalty
New users
+ 46% increase thanks to usability optimization
11 x bigger revenue than cost E-mail marketing
Success-fee
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CLIENT • Realization of
orders • Marketing
budget
DIVANTE • Technology
• Optimization • E-marketing
SCALE EFFECTS • Constant
increase • Creativity
What you pay = sales provision
• Risk-free increase • Constantly
motivated partner • Focus on the offer
• Scalable business • Long-term learning
process • Long-term
investment planning
• No need to „control”
• Cooperation between our clients