Valentina AnastasiaAntonio GrassoPilar MancillaCristina RossiEasyTO

P ES T

FOCUS GROUP

FOCUS GROUP

1. The public service transportation could be more efficient, busses and trams are not so frequent. They would like to have another solution to travel around the city.

2. They will be glad to use eco transportation that help the environment and decrease Turin's pollution. According to age, young people would prefer to use scooters and bicycles to go to university and in the centre in order to avoid traffic; older people would prefer to use eco-cars.

3. They think the app would be an useful and new solution to move around the city also to save money, time and reach easily and fast different places of interest. Discounts for cinemas, restaurant and museum are something very nice and will motivate more people to use the app!

SW

OT

COMMUNICATION

PLAN

Our goal is to create an easy app to get everywhere from anywhere.

What is the central issue of our project? Is to use ecological cars, bikes and scooters, in order to reach the final goal of using the new technologies to make transportation more environmentally friendly, accessible and affordable to people.

GOALS

Everyone living in Turin, working, visiting or studying in there.

Anyone with a smart phone can download the free application .

Specifically men and woman from 18 to 60 years old.

TARGET

• Segment: Transports and mobility market.

• Target market: people that live in the city of Turin and then people of the most important cities of Europe (students, workers, citizens in general, tourists, etc.).

• Position: enter the market of the apps regarding the transportation in the biggest cities of Europe.

STP

We want to make easier for citizens and tourists to travel the city in a comfortable and ecological way.

MESSAGE

EasyTO

EasyTO

EasyTO

Easy

TO

MARKETING

MIX

COMMUNICATION

TOOLS AND

CHANNELS

ACTION Nº1

APP

EasyTO

ACTION Nº2

SPONSORSHIP

ACTION Nº3

ADVERTISING

EasyTO

EasyTO

ACTION Nº4

MEDIA

ACTION Nº5

PUBLIC

RELATIONS

EasyTO

EasyTO

Anywhere, Everywhere

EasyT

O

EasyTO

Easy

TO

EasyTO

EasyTO

ACTION Nº6

VIRAL

MARKETING

The new way of transportation..Everywhere, AnywhereDOWNLOAD THE APP FREE

ACTION Nº7

PUBLIC AFFAIRS

CONCLUSIONS

THANK YOU FOR YOUR

ATTENTION!