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Online is a big place. Make it easier for people to understand who you are and what you do by structuring your online presence in a way that meets your audience where they are.
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E-Merging in Social Media
to Win ClientsErin Brenner
Right Touch Editing
#EAC2014
Tip #1
Use hashtags to Tell followers what your topic is Expose your followers to more
information on that topic Gain new followers from hashtag
followers
Tip #2
Share content and thoughts that will interest audience.
Tip #3
People don’t want to be sold to on social media. Save the sales pitch for your website.
Hub-and-Spoke Model
Tip #4
Site copy identifies the client’s problem and demonstrates how you are the solution.
Tip #5
Find out what your clients’ goals are, and write your website copy to address those goals.
A home page
Your Website Needs …
An about page
Your Website Needs …
A services page
Your Website Needs …
Samples&praises
Your Website Needs …
A contact page
Your Website Needs …
Something extra
Your Website Needs …
Tip #6
Connect your hub to your spokes to keep your audience engaged.
Spokes Are Networking Events
Photo by Renee Petrina (@jourNAYlism)
What to Say
Tip #7
Give your audience something for nothing.
Solve problems.Be educated.Be entertained.Be informed.
We Go Online To …
Where to Say It
Download the Social Media Map at
ovrdrv.com/social-media-map
Tip #8
Be where your audience is most engaged in the topic you’re talking about.
Who Are …
Your ideal clients? The colleagues you want to connected with? The industry experts you want to be associated with?Your top influencers?
Tip #9
Choose platforms you’re comfortable using.
How Many Places Do You Say It On?
It Depends On …
Your time.Your energy level.Your ability to find your audience.
When Do You Say It?
Posting Frequency by Day of Week
Posting Frequency by Time of Day
Sharing Frequency by Time of Day
Frequency Best Practices
• Search out specific data for your platforms.• Watch your audience’s patterns.• Remember your audience may be in different
time zones.• Consider posting during high sharing times.
QUESTIONS?
@ebrenner
facebook.com/erin.brenner
linkedin.com/in/erinbrenner
pinterest.com/ecbrenner/
Contact Me
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