The Insight

The idea

It’s late at night. A

couple are

sleeping tight. The

house is in

complete silence.

Little do they know, a burglar is watching the house from

outside, and is trying to break into.

He is tiptoeing

through the

bedroom, into the

living room.

Just before he finds anything to steal, a

pleasant flowery smell catches his

nose. He instantly forgets to steal, and

tries to find the source of the

aroma instead.

It doesn’t take him long. Right

there on the couch, there lies a big pile of clothes. It smells like flowers in heaven.

The burglar seems to totally forget his

initial intention to steal. He picks up some clothes to

sniff, and then with joy he curls himself

into the pile of clothes. That doesn’t take him to heaven,

but he falls fast asleep.

The next morning, the couple wake up and are horrified to

find a strange man sleeping

on their couch, under

the pile of clothes.

The burglar wakes up, half asleep. He finds himself in a fix, but it’s totally worth it. It is the best sleep he’s ever had.

Because the aroma of Downy was too good. Everyone falls in love with it. Everyone just falls for Downy.