Dong Nan ZhengCall 347-399-2555

E-mail dongnan.linkedin@gmail.com

THIS REPORT IS CONFIDENTIAL. ANY UNAUTHORIZED REVIEW, USE, DISCLOSURE OR DISTRIBUTION IS PROHIBITED.

Digital and Social Media Marketing

linkedin.com/in/dongnanzheng

http://www.mountsinaihealth.org/

Mount Sinai Health System Subscribers

ü Receive new original content from Mount Sinai accounts each day

ü Share the content with colleagues, friends and family

ü “Like” and comment on the content, both of which increase the content’s total reach

ü Click on links within the content for more info, to make an appointment, etc

Goals

Ø Amplify brand, physician and service line awareness

Ø Educate subscribers and create positive association, so that Mount Sinai is always the first healthcare provider on their minds

Ø Maximize digital footprint, and lead all competition so that Mount Sinai has the opportunity to engage with the most subscribers

Ø Increase website traffic, appointments, thought leadership and fundraising

Client: Mount Sinai Health System

@mountsinainyc @BethIsraelMedicalCenterNYC @MountSinaiQueens@IcahnMountSinai @StLukesHospitalNYC@MountSinaiWest @NYEEMountSinai

@MountSinaiNYC@IcahnMountSinai Others.

https://www.linkedin.com/company/mountsinainychttps://www.linkedin.com/company/the-mount-sinai-hospitalhttps://www.linkedin.com/company/icahn-school-of-medicine-at-mount-sinai Others.

https://www.youtube.com/user/MountSinaiHealthhttps://www.youtube.com/user/MountSinaiNYhttps://www.youtube.com/user/MountSinaiSchool Others.

https://www.instagram.com/mountsinainyc/

And more!

Managing Multiple Social Media Accounts

THIS REPORT IS CONFIDENTIAL. ANY UNAUTHORIZED REVIEW, USE, DISCLOSURE OR DISTRIBUTION IS PROHIBITED.

Sample Weekly Report

Community Management

Social Media Marketing at Aspen Ideas Festival: Promotion of Lectures, Screenings and other Opportunities

7

2014• Over 315 posts on Twitter, Facebook,

Instagram, LinkedIn and Google+

• Over 4,500 interactions (shares, likes and comments)

• Approximately 5.85 million impressions

• #1 Overall Influencer

THIS REPORT IS CONFIDENTIAL. ANY UNAUTHORIZED REVIEW, USE, DISCLOSURE OR DISTRIBUTION IS PROHIBITED.

Social Media Marketing at Aspen Ideas Festival 2014: Leading the Conversation

8

2015• Over 360 posts on Twitter, Facebook,

Instagram, Periscope, LinkedIn and Google+

• Over 8,300 interactions (shares, likes and comments)

• Approximately 16.2 million impressions (Impression = potential views of content)

• #1 Healthcare influencer• #3 Overall influencer

2016• According to initial accounts, Mount Sinai

achieved even more "impressions" than 2015

THIS REPORT IS CONFIDENTIAL. ANY UNAUTHORIZED REVIEW, USE, DISCLOSURE OR DISTRIBUTION IS PROHIBITED.

Social Media Marketing at Aspen Ideas Festival 2015-16: Leading the Conversation