Domino’s- A Part of Your Daily Life

Mengen Kong

TargetAudienc

eKPI

Background

Domino’sPizza

Big Idea

Tools&

Tactics

Budget Summary

Founder:Tom Monaghan

1

Background

Headquarters: Ann Arbor Charter Township, MI

Founded:June 10, 1960, Ypsilanti,

MI

Introduction:An American restaurant chain

&An international franchise pizza

delivery corporation

* Founded

* Founder

* Headquarters

* Introduction

Families & Workersaround East Lansing

Meal

2

TargetAudience

Students & Faculties

in MSU

52,000Lunch & Supper

* Families &

Workers

* Students &

Faculties

Top Pizza

Company

Accomplishment

Evaluation

Increase

Profit

Expand MarketGoals

Financial Report

Track

Comments & Ranks

Spread Reputation

3

KPI

Survey

“My Domino’s Pizza”

Organize Food CarsOffer ComboOpen More Restaurants

Domino’s “Food Truck ”project

4

Big Idea

DIY Campaign-“My Domino’s Pizza”

Cheap & Healthy & Quick Pizza Combo

More Dine-in Restaurants around East Lansing

* Food Truck

* DIY

* Combo

* Dine-in Restaurant

New Focus:

* Facebook Page

* Instagram

5

Tools&Tactics

* New Focus

* Traditional

Traditional:

Facebook & Twitter

6

Budget

Paid Media- Advertising Fund:4% of Store’s weekly Royalty Sales

Implementation & Management:

$250 * 30h = $7,500

Strategy & Planning & Build:$250 * 10h = $2,500

Total:$250 * 40h = $10,000 (3

Months)

7

Summary

Achieve Benefits

A native Michigan pizza brand

InRevenue

Area&

Reputation Area

YouThank

Mengen Kong