DOMINO’S PIZZA

MADE BYUTSAV MAHENDRA

BBA 4502/09

Domino's Pizza

Type Public Company (NYSE)

Industry Restaurants

Founded Ypsilanti, Michigan,

United States

(June 10, 1960)

Headquarters Ann Arbor, Michigan, United States

Area served Worldwide

Key people Tom Monaghan, FounderJ. Patrick Doyle, CEO

Products Pizza, Breadsticks, Pasta, Chicken Wings, Desserts.

Revenue  $2.225 billion USD (2011)

Employees 1,45,000

Website www.dominos.com

OVERVIEW OF DOMINOS

About Domino’s Pizza• Founded in 1960 by Tom Monaghan

• Second largest Pizza chain in US

• 9000 corporate and franchised stores across 60 nations. And 306 stores in INDIA.

• Domino’s outlet in India opened in 1996

• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh

• Revenue– 70 % from home deliveries– 30 % from OTC sales

About Domino’s Pizza• Entered India in 1996 through a franchise agreement with Vam

Bhartia Corp.

• First outlet was opened in Delhi.

• Domino's had the largest network in the fast food segment in India- with 101 outlets across 40 cities.

Vision & Mission @ DOMINO’S

VISION “Exceptional people on a mission to be the best pizza delivery company

in the world”

MISSION“Domino’s Pizza is the Pizza specialist who consistently delights the

customer with great taste and choices in pizza with friendly, courteous team members providing prompt, safe delivery service”

Product Offerings @ DOMINOS

Pizzas

Pastas

Breadsticks

Cheese Dips

Beverages (tie-up with Coca Cola)

Chocó Lava Cake

Chicken Wings

DOMINO’S CURRENT

ONLINE PRESENCE

Logistics @ Domino’sWheat Proccessed @ Jalandhar

DOUGH COMMISSARY REFRIGERATED TRUCK

RETAIL OUTLET

SUPPLIERS(Toppings & Seasonings)

Distribution @ Domino’s

Dough balls processed from wheat are sent to retail outlets in refrigerated trucks

HUB AND SPOKE MODEL with commissaries as hubs

Frozen food sent at -18 deg Celsius

Inventory Management @ DOMINO’S

ITEM SHELF LIFE

Dough ball 5 days

Mexican Wrap Base 3-4 days

Cheese Dip 4-5 days

Seasoning and Toppings 4-5 days

Onion, Tomato, Capsicum 5 days

Cheese Blend 4-5 days

Production Process @ DOMINO’S

• Pizza Base prepared

• Cheese blend applied

Dough Table

• Seasoning• Topping

Makeline

• 470 Fahrenheit

• Capacity of 5 pizzas at a time

Oven

Characteristics Of Services @ Domino’s

•Intangibility: It is impossible for the service users to taste, feel, see, smell or possess a service before they buy it.

•Heterogeneity: People based services are susceptible to heterogeneity, or variation in quality.

•Perish ability: Unused service capacity of one time period cannot be stored for use in future time periods.

•Inseparability: The production of a service cannot be separated from its consumption by customers. Services are produced and consumed simultaneously

Customer Service

Making improvement

through team work and employee empowerment

Continuous improvement at its

base

Belief that all meaningful ideas

are good and must be implemented

Everyone is expected to give suggestions on regular basis

SWOT OF DOMINOS

• Dominos compete against regional and local companies as well as national chains, Pizza Hut and Papa John’s®.

• We generally compete on the basis of product quality, location, image, service and price.

• We also compete on a broader scale with quick service and other international, national, regional and local restaurants.

• In addition, the overall food service industry in particular are intensely competitive with respect to product quality, price, service, convenience and concept.

• The industry is often affected by changes in consumer tastes, economic conditions, demographic trends and consumers’ disposable income.

COMPETITION

INTERNAL MARKETING

• Young and enthusiastic team.

• Domino's vision. • Bonus scheme incorporating profit. • What's up Dominos session

INTERACTIVE MARKETING

• Dominos promises their customers safe and friendly services free of cost.

• E home delivery.

• Domino's heat wave.

• Domino's Pizza strives to be the best pizza delivery company in the world.

• Delivers more than just hot pizzas.

EXTERNAL MARKETING • Home delivery specialist.

• Dominos bring out the 'WOW' effect. • Domino's serve its customers on time. • Every order is hand-made.

7P’S OF DOMINO’S

• 7Ps – • Product• Price• Promotion• 4 Place• 5 People• 6 Process• 7 Physical Environment

Traditional 4Ps extended to encompass growth of service industry

PRODUCT @ Domino’s• The very brand name ―Domino's adds value to the products

available in the store.

• The quality and the hygiene of the pizzas and the other add-ons are taken care of by the company or the franchisees by way of training to the employees.

• Domino's also takes pride on the innovation of many new products and ideas.

Double Decadence

• Double Decadence is created when two thin and crispy dough bases are sandwiched together with a layer of creamy cheese and herb sauce.

• The pizza is then topped with vine ripened tomato sauce, mozzarella cheese and the customers; choice of toppings.

• Domino's Heat wave Bag:

• Domino's Heat wave hot bag was introduced in the year 1998. The Hot bags contain a heating mechanism that is warmed by using electromagnetic energy.

• This technology keeps the pizza oven-hot during the delivery.

• Virtual Store @ Domino’s

• To make take home pizza ordering more convenient for the customers.

• Domino's has designed an online service which features the customers' favorites.

• When the order online option is selected, the customer is taken to the order form.

• And the customers has to enter the phone number and e-mail address has to be entered.

• The customer can select the pizza and the size of it and also the customer has the option to create his/her own pizza and then pay for the food either online using a debit or a credit card or to opt for paying the amount to the person who delivers the pizza.

PRICE @ Domino’s• General perception prevails that pizza prices are expensive and cannot be afforded

by many, but Domino's pizza prices will make you think twice about that statement.

• Domino's also provide lots of offers and deals that give your much discounted pizza prices.

• First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no other pizza chain offers in the country.

• The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas up to around Rs. 500/- .

• Domino's caters to all price ranges so that customers can always find a pizza price that fits their pocket.

PHYSICAL EVIDENCE @ DOMINO’S

• Logo

• Simple Parking space

• Good Infrastructure

• Use of Modern Technology Equipments.

• Clean and Friendly Services.

PROCESS @ DOMINO’S

• Self service system.

• Hungry Hotline Facility. • Keep in mind the health and hygiene. • Domino's Pizza India also boasts about its commitment to serve its

customers on time by implementing the "30 MINUTES OR FREE" service commitment.

• Domino's constantly strives to develop products that suit the tastes of its

customers, • Domino's believes strongly in the strategy of 'Think Local and Act Regional'.

PEOPLE @ DOMINO’S • Recruiting young, enthusiastic and dedicated employees.

• Appropriately trained for delivering the service. • Personality development and grooming sessions.

• Provide them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses.

• Team members are recognized and rewarded based on ability and merit for their contributions

PLACE @ DOMINO’S

• Domino's Pizza stores are established in almost 50 countries and they have got more than 8,000 stores worldwide.

• The Domino's stores are centrally located and in a manner convenient for the people to walk in and also convenient for the deliverers to do their job.

• The distribution channel followed by the company is mostly through takeaways, telephone ordering and online ordering.

• The pizzas are delivered by way of scooters at their door step.

• In order to maintain the quality of the pizzas, they are carried in a heat wave bag so that they can deliver hot and tasty pizzas to their customers

PROMOTION @ Domino’s 

• Pizza Order Discount: Domino's offers its customers a number of discount and other promotions on purchasing Domino's pizza.

• Dominos start providing coke/fanta/sprite as per their contract with Coca Cola Limited.

• Dominos started pizzas mania which start from Rs 39 and we get the toping according to our choice.

• Web coupons available at web site www.dominos.co.in • Discounting coupons are being provided with every item purchased. • New schemes at regular interval of time according to the taste of the INDIAN

customer

DIAL : 44448888

THANK YOU