Enrolment no : 137690592116

A

SUMMER INTERNSHIP PROJECT REPORT

ON

“MARKET ANALYSIS, REGIONAL BRANDING & PRE-LAUNCHING PROMOTIONAL ACTIVITY

AT

Dainik Bhasakar Group

Ahmedabad

PREPARED BY

HARDIK J. SORATHIYA

ACADEMIC YEAR: - 2013-2014

COLLEGE

SHRIE JAIRAMBHAI PATEL INSTITUTE OF BUSINESS MANAGEMENT &

COMPUTER APPLICATIONS (NICM)

GHANDHINAGAR

SUBMITTED TO:

GUJRAT TECHNOLOGICAL UNIVERSITY

UNDER THE GUIDANCE OF

PROF. URVI AMIN (SJPI)

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DECELARATION

I Mr.Hardik J. Sorathiya student of MBA, hereby declare that my project

work, presented in this report is my original work & has been carried out

under the supervision of Prof. Urvi Amin of Shri Jairambhai Patel Institute

Of Business Management & Computer Applications (NICM) Gandhinagar,

Affiliated to Gujarat Technological University.

This work has not submitted to any other university for any examination.

Date: -

Place: -Gandhinagar Hardik J. Sorathiya

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ACKNOWLEDGEMENT

It gives us immense pleasure to present this reporton the project assignment titled “MARKET ANALYSIS, REGIONAL BRANDING & PRE-LAUNCHING PROMOTIONAL ACTIVITY in AHMEDABAD”. We feel very

fortunate to have the support of number of key individuals during our

project work. We would like to express our gratitude to those who have

contributed so much by helping us throughout the completion of our

project. At this juncture, we would like to express our sincere thanks and

gratitude to Mr. Pavan Gupta (Marketing Manager), Mr. Manish Sharma

(Asst. Marketing Manager) at Divya Bhasakar, Ahmedabad, without

whose kind co-operation and support it would not have been possible for

us to do the project work with such a prestigious organization like Divya

Bhasakar.

Especially, I would like to Thank DR.S.O.JUNARE, the director of college for

his guidance and PROF.URVI AMIN, my mentor who guided me in my work

At last we would like to thank the ultimate, omnipresent God and our

parents good wishes of whom became our strength and support.

Thanking you.

Date: - Yours Faithfully,

Place: -Gandhinagar Hardik Sorathiya

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PREFACE

“Knowledge is the ocean that cannot be fathomed the deeper

you go, the more you see its unbounded profundity”

Change in occurring at an accelerated rate. Today is not like

yesterday and tomorrow will not like be today’s market is how to succeed

in the dynamic environment that surrounds the corporate world. MBA one

of those professional courses which help students to keep pace the

changing trends in business and its surrounding environment.

The subject ‘Practical Studies’ particularly helps students to know the

actual corporate world, the anxieties and stress associated with the job

which cannot be understood sitting in a classroom.

As students of MBA we are required to do a survey in any unit of

national or international repute, so as to gain practical knowledge about

sthe prevailing market conditions, for this purpose, I have chosen “Dainik

Bhasakar” as news paper business today is rapidly increasing and is one of

the most competitive businesses. I was fortunate to get an opportunity to

work with such a professional unit.

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EXECUTIVE SUMMARY

My stay at Dainik Bhasakar limited for these two months has been a highly learning experience for me. I see dual advantage that I was able to derive from my training. Since it was not only a “Project focussed training” where a trainee is assigned a particular task and his work gets limited only to requirements of the assigned project per se.

This report covers a brief understanding of Dainik Bhasakar limited; it’s News Paper division at Ahmedabad

The project assigned to me was an exploratory study of the Ahmedabad & Gandhinagar for Dainik Bhasakar –DNA News Paper.

To fulfill the task an initial study of this market was made in terms of the nature of the local News Paper market and its requirement. Secondary data for this purpose was collected from the areas of the above said cities.

This included well structured survey of reders of different areas with properly structured questionnaire with a view to know following:

1. Brand position of Dainik Bhasakar2. Increase market Revenue of Dainik Bhasakar3. To find out the reader’s perception in these cities.4. To find out the features that customers looks while buying 5. To find out the sources of information that customers receive.

The survey was conducted in the following areas of both cities:

Gandhinagar: Sector-1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,,17,18,19,20,21,22,23,24,25,26,27,28,29,30,Pethapur,Kalol,Kudasan,Vavol,Sargasan.

Ahmedabad: Dhalgarwad, Ratanpole, Relief Road, Maninagar, Jivrajpark, Vasana, Narayannagar, Vastrapur, Gatlodia and paladi.

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INDEX

CHAPTER NO.

CONTENT NAME PG NO.

1 Introduction of topic & Scope 7

2 Industry profile 10

3 Company profile & History 12

4Literature Review

42

5 Research Methodology 45

6Marketing Research

51

5 Analysis & Interpretation 58

6 Findings 75

7 Recommendations 77

8Swot Analysis

79

9Suggestion

80

8 Conclusion 81

9 Bibliography 82

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Introduction Of TopicPage 9

Divya Bhasakar Start a English News Paper -DNA & project was undertaken with the following objectives ,

To study the overall working of all the departments of D. B. Corp. Ltd.

To study the marketing strategy used before the launch to penetrate in

the potential Ahmedabad market.

To Analyses the consumer behavior and factors affecting it.

To study the different print media group available in the market.

To find new customer segments in which presence can be made.

To locate inconsistency in its marketing strategy if any.

To find and suggest methods to remove the observed inconsistency.

To study the sales promotional activities of the company and find out its

effectiveness on current market.

To enable the company to quickly identify, contact, attract, and attain

new customer.

To Study circulation dept. work process and management of the

distribution channel of Dainik Bhaskar group.

Scope

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Survey before Launching & Promotion is very much important

factor for any product or services, this study will help to understand the

effectiveness of current market research and promotional activities on

company’s sales, and more over it should help to form new promotional

strategies of the company. As researcher had tried to see the impact of

current promotion on the market, it will help to understand the

company that, “where they stand in the market with their competitors”.

The study will also help to know the opinion and expectation of the

distributors as well as agencies from the company as far as sales

promotion support is concern.

The study will be useful to the organizations in the context of

understanding the awareness of DNA in the market and it will also useful

to the organization in relation to the possible modification in present

market systems. The study will be also useful to the other experts and

the student researcher to study in the same area of interest. The study

will be remaining as a guideline for organization for their further

activities.

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.

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Industry Profile-The Mass Media Communication

Indusrty

The Mass Media is considered as a way of media technology that is

mean to reach to a large audience by mass communication .thare are

different type of technology which this communication take the

place.these different technologies are:

1. Broadcast media are like radio,recorded music,film and television

through which information is transmitted electronically.

2. Print media-these are to transfer information in physically forms

such as a newspaper, book ,templets,and comics.

3. Outdoor media consists of billboards,signs or placards placed inside

and outside of commercial buildings,sports stadium,shopes and

busses.

4. There are other different outdoor media forms like flying

billboards,blimps and sky writing.

History of Newspaper In India

In 1976, a british editor,William boalts,offered the first ever paper

to his fellow countrymen in culcutta and helped them established

a printing press.he was against the east india company

government,so after two year of establishing his press he was

sent back England by the company.he published a book of 500

pages which carried details of corruptionin east india company

and hardships faced by Indian people.

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Company Profile

BACKGROUND:

3358 cr. media house with 10,000- manpower strength & 160 offices all over India has daily newspapers 2 stand-alone weeklies & 1 magazine in 10 states of the country. Bhaskar is the largest read newspaper group in India with 2.97 cr. readers. 28% potential of India with Bhaskar markets. The company board consists of Mr. Ramesh Chandra Agarwal (Chairman), Mr.Sudhir Agarwal (Managing Director) and Mr. Girish Agarwal & Mr. Pawan Agarwal (Directors).

Daily newspapers (broadsheets) - Dainik Bhaskar, Divya Bhaskar, Saurashtra Samachar, Prabhat Kiran, DNA & DNA Money.

Weeklies (tabloid) - Divya Bhaskar- New York & Indore editions.

Magazine (Monthly) – Aha!Zindagi – Hindi & Gujrati & Lakshya (New Magazine), ME.

Magazine (Bi-monthly) – Young Bhaskar, Bal Bhaskar.

Magazine (Weekly) – SHE

The group uses latest ERP solution software application product (SAP) to integrate all departments in every editions of newspaper.

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Principles of Bhaskar group

1) Their actions and thoughts are based on the following principles: Entrepreneurship Ambition Innovation Professionalism

2) They are totally professional and committed to a goal. There might be different ideas among them, but they respect these diverse ideas.

3) Their every effort will be focused on progress and entrepreneurship.4) They give utmost importance to creativity and innovation. They should

always endeavor to do anything better than before, it should be special, should be effective and should be done with total commitment.

5) They believe in winning and teamwork. They believe in delivering and always respect those who are capable of implementing every idea.

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6) They as an organization are totally committed to employees.7) They should provide their consumers, what they need or which they

require.8) They would play a positive role in the society, no matter in what medium

they would be in.

Publication centers of Dainik Bhaskar publicationsTotal publication centersHindi : 32Gujarati : 9Total states covered : 10Total readership : 2.67 crore (source NRS 2006)Total no. of employees : 10000 +Turnover of the group : over 2200 crore

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BODY MEMBER

FOUNDERLate Mr. Dwarka Prasad Agarwal

CHAIRMANMr. Ramesh Chandra Agarwal

MANAGING DIRECTORMr. Sudhir Agarwal

DIRECTORSMr. Girish Agarwal & Mr. Pawan Agarwal

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Diversification of Bhaskar group Textile

Oil Extraction and Refining

FMCG

Cable TV

Family Entertainment

Art and Culture

Event promotion and Retail marketing

Education

FM Radio

Multi Media Desk

Real Estate

Shopping Mall

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TEXTILE: IN 1996, Bhaskar had diversified into textile and set up spinning unit at Mandideep, near Bhopal, Dist. Raisen, MP in the name & style of M/s. Bhaskar Industries Ltd. The business has since grown into an integrated source with spinning, weaving and processing facilities that compare with the best in the world. The plant was awarded the ISO 9002 certificate for total quality control in 2002 and Bhaskar Industries is now a significant player in India’s textile sector.

OIL EXTRACTION AND REFINNING:Bhaskar exxols Ltd., Sharda Solvents Ltd.Solvent extraction and oil processing activity commenced with Soya processing. It now includes edible oil refining and processing of vanaspati ghee as well. Distributed locally Bhaskar oil is now a significant local brand.

FMCG: Bhaskar Venkatesh:Engaged in the marketing of salt.

CABLE TV: Bhaskar Multinet Ltd.:In Manipur, Indore, Mhow, Mandsaur, Jabalpur, Ajmer & Bhopal cities with 7 mass interest channels. Covers total universe of 12 lakh households (population 50 lakh) and a C&S household population of over 5 lakh. The group is having its own well equipped studio with all modernized equipments. This is the First network in India using digital network.

FAMILY ENTERTAINMENT :Sun City:The family entertainment center set up by Bhaskar group at Gwalior situated in the heart of the city, the 15 acre complex is the only recreation center in the town. Sun City brightens visitors experience with a blaze of cheery leisure options including food courts, a shopping mall, virtual and live shows, celebrity shows, adventure rides, boating and 3D cinema.

ART& CULTURE: AbhivyaktiAbhivyakti is the cultural arm and nonprofit center sponsored by the Bhaskar group. It provides aspiring artists of all age groups with instruction and facilities to develop and project their talent. Abhivyakti functions like an event management organization focused on establishing a platform for artists to learn and perform.

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EDUCATION: The Sanskar valley school, Bhopal:Bhaskar group has a mission of presenting Bhopal has a quintessential center of education. This zeal and passion conceptualized into founding of “The Sanskar valley school” a co-educational, day boarding cum residential, KG to class XII School. The school is spread over a picturesque area of 37 acres. The school is affiliated to the ICSE board. Bhaskar group is making The Sanskar valley school the destination of choice for all those who care about education.

FM RADIO: 94.3 FM:One of the most exciting and the fastest growing brand in FM radio space is 94.3. MY FM is the FM radio station network of Synergy Media Entertainment Ltd, SMEL- a wholly owned company of The Bhaskar group.

MULTIMEDIA DESK: I Media Corp. Ltd. (IMCL):IMCL has acquired a short code 54567 to conduct various activities mentioned as under:

Make Newspaper interactive Public demand in interactive ADVT. Latest score Subscription services Snap pools Sharoscope Locality sale Weekend planning Contests

REAL ESTATE: Aditya Avenue, Bhopal:Sunrise of a new lifestyle

Independent villas Well designed campus with beautiful landscape 100% power backup Broadband internet connectivity in each villa 27000 sq ft central park Jogging track Superstore 7.5 m paved internal road

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THE BHASKAR MALL:The first mall of the city spread over 5.9 acres of land with a GLA of approx 800000 sq. ft. having a huge parking space. Highlights:

One hypermarket on single level. Three department stores. Nine superstores and 90 vanilla stores. 11F&B outlets + 50400 sq. ft. food court. Five screen, 1300 seat multiplex. 20,250 sq. ft indoor family entertainment center.

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Dainik Bhaskar

Dainik Bhaskar is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. Its current national editor is Shravan Garg.

Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which is now 1st in India and 11th worldwide for the largest circulation of a daily newspaper.

Expansion outside Madhya Pradesh

By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1 newspaper in Madhya Pradesh (MP). The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.

Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation) on Day 1, with 50,000 copies. To achieve this target, it did a survey of 200,000 potential newspaper buying households in Jaipur. Instead of outsourcing the task of surveying households, it set up an in-house team of 700 surveyors. The team

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was highly trained in customer engagement, and was trained by experts in body language, grooming, posture, approach methods, social norms and rules etc. Based on survey feedback, they went back to each of the households surveyed, to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs. 1.50 (as against the newsstand price of Rs. 2) and a refund in case of dissatisfaction. When Dainik Bhaskar's first launch outside MP happened in Jaipur on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies. Rajasthan Patrika, the former No. 1, had a circulation of just 100,000 copies at that time.[2]

The newspaper's next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The Tribune as the leader (50,000 copies). Dainik Bhaskar's survey found that people in Chandigarh preferred English newspapers because of better quality. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it entered the market as No. 1 with 69,000 copies.[2]

In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.[2]

For its fourth launch outside MP, Dainik Bhaskar identified Ahmedabad, Gujarat as the city with highest potential. It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.[2]

Dainik Bhaskar's pre-launch door-to-door twin-contact launch programme has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including IIM Ahmedabad and SPJIMR.

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In 1996, Dainik Bhaskar had a circulation of 350,000 copies in Madhya Pradesh (MP). By 2004, this figure rose by more than 1000% to become 3.5 million in six states (including 2.5 million in Hindi and 1.2 million copies of Divya Bhaskar in Gujarati).[2]

In 2006, it was launched at Amritsar and Jalandhar simultaneously, with 178,000 copies.[3] - Delhi, Madhya Pradesh, Rajasthan, Chattisgarh, Himachal Pradesh, Punjab, Haryana, Chandigarh, Uttar Pradesh, Maharashtra and Gujarat.[4]

Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation), and has the maximum number of editions by any newspaper in Gujarat. It is published from Ahmedabad, Baroda, Surat, Rajkot,Jamnagar,Bhuj, Mehsana, Bhavnagar (Saurashtra Samachar).

The company launched English newspaper DNA in Mumbai in 2004 in partnership with the Zee Group. DNA is today published from Mumbai, Bangalore, Pune, Ahmedabad and Jaipur. DNA is the second largest broadsheet newspaper of Mumbai, as per Indian Readership survey ( IRS R2 09).

Type Daily newspaper Format Broadsheet Owner D B Corp Ltd. Founded 1958 Political alignment Liberal Language Hindi Headquarters Bhopal Circulation 2,268,042 Daily Official website Bhaskar.comThe Dainik Bhaskar Group recently sent an intimation to the Bombay Stock Exchange about its plan to launch a new title in the Marathi language daily segment. It is reportedly believed that the group will be soon launching a Marathi daily. The soon to be launched daily might bear the title of Divya Marathi. Though the title does not feature on the list of registered titles for Marathi dailies in the Registrar for Newspapers of India’s official website.

None of the official’s were ready to comment and confirm the developments. However highly placed sources reveal that the daily might be launched from the Nashik, Aurangabd or Pune market.

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Experts say that the Marathi daily market has enough place for as many players as the market is fast growing. Cities like Aurangabad and Nagpur are showing growth in disposable incomes and literacy rates thus furthering the growth of the Marathi daily market. Experts contend that

content-wise there might not be anything new to look forward to and that the Group’s entry will only bring in growth in readership, circulation

and ad sales figures. The 7 to 8 prime cities across the state of Maharashtra are fast growing and the state is also in fact a fragmented and complex market owing to the difference in the socio-cultural factors across every town and city in the state.

Dainik Bhaskar has entered many new markets over the past year. The Group has been known for its aggressive readership and circulation strategies, however other players in the Marathi daily market like Lokmat have gone headstrong with the same aggression through unique ways to build a successful network of readership and circulation. The Marathi language market right now has strong established players like Sakaal, Lokmat, Maharashtra Times, Pudhari, Loksatta, Sandhyanand, Tarun Bharat and Punyanagiri. At this point in time Lokmat alone accounts to about 20 lakhs of circulated copies.

The Group has a Gujarati daily which is called Divya Bhaskar. The group publishes seven newspapers from 52 centres across the country in three different languages – Hindi, English and Gujarati. Apart from Divya Bhaskar, the group publishes the Hindi daily Dainik Bhaskar and the English daily DNA, the latter through a joint venture with the Subhash Chandra promoted Zee group. | By Prabha Hegde [prabha(at)adgully.com]

DB Corp to launch Marathi daily in Maharashtra February 04, 11 Nitin Pandey

After Hindi, Gujarati and English language publications, DB Corp Ltd is set to launch its first Marathi daily in Maharashtra. The company informed BSE on February 3, 2011, that it would be launching its Marathi publication soon.

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When contacted, Sanjeev Kotnala, VP, Marketing and Communication, Dainik Bhaskar Group, refused to share further details on this. All he said was, “Currently, business needs are suggesting that we keep the plans under wraps.”

The Group – Bhaskar Group is the largest read newspaper group in India with 2.67 Crore readers. Having 153 offices all over India, with more than 8000 employees, 27 publication centers, 34 independent editions, 76 satellite editions, 2700 correspondents and 253 news bureaus, the Bhaskar Group started its first Hindi newspaper from Bhopal in the year 1958. The group is now having 4 daily newspapers, 1 financial daily and

one magazine. The circulation of Bhaskar Group Publications covers a total of 12 Indian states.

Recent Ventures – Synergy Media Entertainment Ltd, a Bhaskar Group company has recently acquired 17 licenses across the country, which would cover 5 states of our country. As per the IMRB international survey, My FM Jaipur has 51% listeners who tuned into FM during a trip.

Professional Management – High-caliber professionals drawn from various areas of management manage the group. All companies are headed by CEOs responsible for meeting the corporate objectives.

HistoryDainik Bhaskar Group is a multifaceted industry major founded half-a-century ago. The group’s initial foray was into the newspaper publication business. Over the years, the group has diversified into sectors such as textiles, solvent extraction, oil refinery, vanaspati, export of polished / semi-precious stones, TV media, FM radio, Information technology, real estate, theme / amusement park, and FMCG. Indeed, under the stewardship of Shri Ramesh Chandra Agarwal, the group has taken an honourable place among India’s corporate elites.Our Vision To be the largest and the most admired media brand enabling socio-economic change.Our Mission • Our pillars to achievie the vision•  Empowered Talent

Board Of Directors

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Mr. Ramesh Chandra Agarwal, (Chairman - Dainik Bhaskar Group)

Mr. Sudhir Agarwal, (Managing Director)

Mr. Ramesh Chandra Agarwal, (Chairman - Dainik Bhaskar Group) Mr.Ramesh Chandra Agarwal is Chairman of the Dainik Bhaskar Group. A visionary, Mr. Agarwal entered the media business at the age of 15 while he was a student. From searching for news to editing it, printing it and sending the papers out, Mr Agarwal oversaw everything for his family newspaper.Bhaskar in Rajasthan and Divya Bhaskar in Gujarat.

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Mr. Sudhir Agarwal is Managing Director of the Dainik Bhaskar Group, where he is responsible for editorial, circulation, finance and key corporate management activities.Sudhir Agarwal has helped make Dainik Bhaskar Group a name to reckon with, in the international media scenario. Today he is ranked 19th among the Top 50 powerful personalities in India.

Dr. Bharat Agrawal, (MBBS, MD, MBA, M.Phil)Mr. Pawan Agarwal, (Director - Dainik Bhaskar Group)An Industrial Engineering graduate from Purdue, Pawan Agarwal, Director of the Dainik Bhaskar Group, led the energetic team that conceptualized and implemented the launch of the Dainik Bhaskar Group’s English daily in Mumbai - DNA (Daily News and Analysis).

Pawan Agarwal was closely involved in the launch phase of Dainik Bhaskar in Rajasthan and Divya Bhaskar in Gujarat.

He is also responsible for the IT and infrastructure development for the group as his interest in media spans across print and electronic platforms. He is a keen follower of the possibilities offered by emerging wireless solutions. He is an active member of the Regional Committee of IFRA, the world’s leading association for newspaper and media publishing.

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Mr. Girish Agarwal, (Director - Dainik Bhaskar Group)He is instrumental in making the brand ‘Bhaskar’ the media powerhouse it is today. He made inroads into the Gujarat newspaper market when he launched Divya Bhaskar, the group’s Gujarati daily. However, his biggest achievement till date was his role in the conceptualization of DNA (Daily News and Analysis).

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Dr. Bharat Agrawal is the Excecutive director of Dainik Bhaskar Group. He joinned the group in 2001 and is currently also CEO of Bhaskar Global, a FMCG Division of Dainik Bhaskar Group. He is entrusted with the responsibility of looking after Corporate Communication & Public Relations. He is also actively involved in conceptualization of new projects such as SEZ, Coal Mining, Diamond Mining, Power Generation & Distribution.

He is the founder and Director of Charak Hospital, a multi-speciality hospital specialising in critical care and Chairman of pharmaceutical company 'Theta Labs Ltd' which he started in 1994. Dr. Agrawal is the Governor’s Nominee to the Madhya Pradesh State Red Cross Society for the years.

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e

Mr.Piyush PandeyDesignation : Independent DirectorOccupation : BusinessDate of Appointment as Director : November 28, 2007

He is a Postgraduate in History from Delhi University. After spending initial three years of his career as Tea- taster, in a company in the plantation industry, he joined Ogilvy & Mather Pvt Ltd, as a trainee account executive, and is presently the Executive Chairman. Mr.Piyush, has received many awards, both in India and abroad. Mr. Pandey is also actively interested in social work and is presently on the Board of four companies, engaged in advertising and media business.

Other Directorship / Trusteeship / Partnership :

1 Ogilvy & Mather Pvt Ltd

Other Directorship / Trusteeship / Partnership :

1. Nicholas Piramal India Limited

2. Allergan India Private Limited

3. Gujarat Glass Limited

4. NPIL Finnivest Pvt Ltd

5. Nicholas Piramal Consumer Products India Limited

6. Piramal Enterprises Limited

7. Alpex International Limited

8. NPIL Research and Development Limited

9. Piramal Texturing Private Limited

10. Glass Engineers Private Ltd

11. Legend Pharma Private Limited

12. Vulcan Investments Pvt Ltd

13. PEL Management Services Pvt Ltd

14. GCL Holdings Pvt Ltd

15. NPIL Holdings Pvt Ltd

16. PEL Holdings Pvt Ltd

17. Akshar Fincom Pvt Ltd

18. Adelwise Investements Pvt Ltd

19. Gopikishan Piramal Pvt Ltd

20. Piramal Management Services Pvt Ltd

21. Indiareit Fund Advisors Pvt Ltd

22. Piramal Capital Pvt Ltd

23. Alpex Holdings Pvt Ltd

24. Cavall Fin invest Pvt Ltd

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25.

NPIL Pharma Inc

26.

NPIL Pharmaceuticals (UK) Limited

e

Mr.Piyush PandeyDesignation : Independent DirectorOccupation : BusinessDate of Appointment as Director : November 28, 2007

He is a Postgraduate in History from Delhi University. After spending initial three years of his career as Tea- taster, in a company in the plantation industry, he joined Ogilvy & Mather Pvt Ltd, as a trainee account executive, and is presently the Executive Chairman. Mr.Piyush, has received many awards, both in India and abroad. Mr. Pandey is also actively interested in social work and is presently on the Board of four companies, engaged in advertising and media business.

Other Directorship / Trusteeship / Partnership :

1 Ogilvy & Mather Pvt Ltd

Other entities :

27.

India Polo Promotion foundation

28.

Pratham- India Education Initiative

Trusts :

The Ajay Piramal Foundation Trust

Company History

Milestone23rd August 2014

Db group Relaunched a new English news paper DNA-A NEW DNA FOR A NEW INDIA.

20th january 2013 DB Entre Behar Launched Patna Edision.

24th may 2011DB Corp Ltd Entered in Maharshtra DB.Crop ltd launched fourth language Marathi dainik a divya mmarathi in maharshtra,nasik,jalgav,ahmedabad.

12th December 2010 D B Corp Ltd. launched 52nd Edition by launching Jamshedpur

Edition on 12th Dec. 2010

18th October 2010 D B Corp Ltd. launched 51st Edition by launching Jammu Edition

on 18th Oct. 2010

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12th September 2010 D B Corp Ltd. launched 50th Edition by launching Bhatinda Edition

on 12th Sep. 2010

22nd August 2010 D B Corp Ltd. launched its 12th state of Jharkhand with launch of

49th Edition in Ranchi on 22nd August 2010. The launch for reader was very successful, with around 135000 subscribed copies on the day one of the launch and thus becomes most popular News Paper from day 1 of the launch.

6th January 2010 Listing of DB Corp Public Issue on Bombay Stock Exchange (BSE).

The listing opened at Rs. 250 i.e. with a margin of approx 19% for retail investor, rose to Rs. 275 in the day, that finally closed at Rs. 265.90 i.e. at a margin of approx. 27% for the retail investor. The DB Corp Pubic Issue was one of the best listings of 2009 and 2010 after the revival of the Primary Markets.

2009 Launch of highly successful maiden public issue of DB Corp Ltd

from 10th Dec to 15th Dec which was oversubscribed by over 39 times– – a record oversubscription in 23 months for any IPO, after Reliance Power IPO in January 2008.

Installation of KBA Printing Machines imported from Germany at Jaipur and Ahmedabad.

Launch of 'DB Star' Jodhpur editions on 15th of Aug 2009.

Dainik Bhaskar Introduced The India Pride Awards for the PSU Segment on Oct 9th.

Mr. Ramesh Chandra Agarwal, Chairman, DB Corp Limited was awarded the Rajiv Gandhi Lifetime Achievement Award in Journalism.

2008 Dainik Bhaskar completes 50 glorious years as a leading Hindi

Publication.

Dainik Bhaskar was the first Publication in the country to sign a celebrity as a Brand Ambassador – Indian Cricket Team Captain M.S. Dhoni.

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An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was launched on a nationwide scale – led by M S Dhoni.

'Business Bhaskar', a Financial Hindi Newspaper, was launched in Bhopal, Indore, Raipur, New Delhi, Panipat, Jalandhar and Ludhiana with separate editions for each of these cities.

Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and Shimla.

Launch of DNA in Jaipur as a franchise by DB Corp Ltd.

Launch of editions of DB Star in Bhopal & Indore.

MY FM consolidates its network with 17 radio stations in 7 states, across India, as per the following launch details:

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94.3 MY FM JIYO DIL SE

S. No

Station Name

Launch Date

1. Jaipur 28-May-06

2. Chandigarh 19-Feb-07

3. Jalandhar 19-Apr-07

4. Bhopal 26-May-07

5. Udaipur 07-Jul-07

6. Ahmedabad 21-Jul-07

7. Amritsar 27-Jul-07

8. Gwalior 05-Aug-07

9. Indore 11-Aug-07

10. Surat 27-Aug-07

11. Ajmer 31-Aug-07

12. Bilaspur 26-Sep-07

13. Nagpur 21-Oct-07

14. Jodhpur 20-Dec-07

15. Raipur 16-Jan-08

16. Kota 02-Feb-08

17. Jabalpur 23-Feb-08

2007 Continued... DB Corp Ltd. played an integral role as an exclusive partner to

New7wonders and its efforts enabling The TAJ MAHAL its rightful place in the “7 Wonders of the World”.

Launch of DB Gold - the first compact newspaper in Gujarati from Surat.

Launch of DNA in Ahmedabad and Surat as a franchise by DB Corp Ltd.

Launch of “Young Bhaskar Magazine” for Children and “Lakshya” - a Career Magazine.

MY FM enhances its reach to 14 cities across India.

15th December 2007 D B Corp Ltd. further consolidated its position by launching Dainik

Bhaskar Ludhiana edition, thus becoming the only news paper who was present in Greater Punjab (Chandigarh, Haryana and Punjab). DB Corp also became the largest newspaper of Greater Punjab (IRS 2008).

30th July 2007 D B Corp Ltd. launched Divya Bhaskar's Bhuj edition, making it the

only Gujarati newspaper with 7 editions in Gujarat.

1st November 2006 D B Corp Ltd., launched Divya Bhaskar Rajkot edition.

8th Oct 2006 D B Corp Ltd., enters Punjab and launched Amritsar and Jalandhar

edition, again became no 1 from Day 1, out placing very old established competitive newspapers of the state.

28th May 2006

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D B Corp Ltd. through its subsidiary, SYNERGY MEDIA ENTERTAINMENT LTD. (SMEL), launched first Radio station at Jaipur in the name of My FM, "Jio Dil Se 94.3".

2005 Inception of D B Corp Ltd., pursuant to the demerger of publishing

business of Writers and Publishers Limited (WPL).

The Dainik Bhaskar Group won license from Ministry of Information and Broadcasting for Launch of Radio business, through its subsidiary, SYNERGY MEDIA ENTERTAINMENT LTD. (SMEL), in 17 stations, in the name of My FM. Dainik Bhaskar' presence in all 17 FM stations (listed above) therefore presents an integrated offering to potential advertising clients in all the mentioned cities.

‘AHA! Zindagi’ Magazine launched in Gujarati Language.

‘IMCL’, a new Web Media Company was formed as a subsidiary of DB Corp Limited.

2004.... Dainik Bhaskar Group also launched its new Hindi Magazine, 'AHA!

Zindagi', the first of its kind on lifestyle and positive thinking.

2004 MERGER AND ACQUSITION In its first Merger and Acquisition, the Dainik Bhaskar Group

acquired 'Saurashtra Samachar' – the 60 year old, largest circulated daily newspaper of Saurashtra, and consolidates its Gujarat Operations.

12th September 2004 Launch of Divya Bhaskar, Baroda edition.

July 2004 Initiates presence in Maharashtra with the launch of Divya

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Bhaskar Mumbai edition.

28th March 2004 Dainik Bhaskar Group launched full fledged and independent

Divya Bhaskar Surat edition, (2nd largest city of Gujarat) and became No 1 in Surat City out placing old established newspaper of the city.

22nd June 2003 Dainik Bhaskar Group launches 'Divya Bhaskar' edition from

Ahmedabad. This was the biggest launch of any new edition, across languages, across territories in India where the daily was launched with 4,52,000 copies on day 1 and became the leading publication in Ahmadabad City, thus out placing the earlier 50 year old established Gujarati publication. In our innovative and unique launch strategy and product offering, we surveyed approx 12 lacs households, in and surround Ahemadabad, asking the family, their choice and requirement of news paper and booked 452000 copies. Divya Bhaskar' Ahmedabad launch has also increased the market size by almost 32% (IRS). The launch of our Ahmedabad edition has been used as a case study by the Indian Institute of Management ("IIM"), Ahmedabad.

17th June 2001 Dainik Bhaskar Group further consolidated its position by

launching Faridabad edition, in Haryana state.

4th June 2000 Dainik Bhaskar Group expands presence to Haryana State.

Launched Haryana first own news paper, which is printed within Haryana state and also launched 2 editions from Panipat and Hisar and 13 separate district papers – was certified and declared as the No 1 news daily of Haryana in 2001 ( IRS 2001), piping other established competitors.

7th May 2000 The Dainik Bhaskar Group launches Chandigarh edition. Prior to

the launch of the Hindi edition,, Chandigarh was perceived to be

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primarily an English news paper dominated region. In a short span of time Dainik Bhaskar emerged as the largest Newspaper of Chandigarh city with a significant lead of approx 2.5 times over its English news paper rival.

6th March 1999 Kota city, the educational hub of the country, was launched as 6th

Edition of Dainik Bhaskar

31st May 1998 Dainik Bhaskar Group launched its 5th fully fledged, independent

Edition from Udaipur

16th October 1997 Launches Dainik Bhaskar's 4th edition of Rajasthan from Bikaner3rd August 1997 3rd Edition, launched from Jodhpur ( 2nd Largest City of

Rajasthan) within 4 months of launching an edition from Ajmer

6th April 1997 The Launch of the 2nd Edition in Rajasthan from Ajmer.

19th Dec 1996 Dainik Bhaskar launched its Jaipur Edition in Rajasthan with

172000 copies on Day 1. Became No I from Day 1, replacing the 42 years - established paper of Rajasthan, a landmark in the print media domain. This development marked a critical point for the Company, which significantly altered the strategic direction and growth plans of the company. The launch of the Jaipur edition has been used as a case study by the Mudra Institute of Communications, Ahmedabad ("MICA") and many other institutions.

1995 Dainik Bhaskar emerged as the No.1 Newspaper in Madhya

Pradesh and was declared the Fastest Growing Daily in India, by the Readership Survey.

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20th September 1993 Dainik Bhaskar Group launched Bilaspur edition.

1988 Dainik Bhaskar Group launched Raipur edition.

5th March 1983 Dainik Bhaskar Group commenced its ambitious journey with the

launch of Dainik Bhaskar's Indore edition – was the first and biggest move outside home town of Bhopal. Also emerged as a challenge to old established news paper of Indore City.

1981 Dainik Bhaskar Bhopal Edition became the Largest news paper of

Bhopal City.

1977 India's one of first WEB off Set Machine got installed at Dainik

Bhaskar, Bhopal Edition, agst. uniform prevalent practice of rotary Machine.

13th August 1958 Dainik Bhaskar launches its first edition in Bhopal.

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LITRATURE REVIEW

Dainik Bhaskar- the fastest growing print media group in the country today, began its journey with a four- page newspaper form Bhopal (MP) in 1958 as one of the business by the family by Late Dwarka Prasad Agarwal, the father of the chairman, Shri Ramesh Chandra Agarwal. Ever since, Dainik Bhaskar launched its edition one after the other in MP. Gwalior in 1967, Indore in 1983, Jabalpur in 1987.

90’s witnessed value addition to its editions after Mr. Ramesh eldest son; Sudhir Agarwal started his involvement in day-to-day operations. Further, launched its edition from Raipur in 1992 followed by Bilaspur in 1993. This was the time when Mr. Ramesh officially inducted Shri Sudhir Agarwal & his younger brother Mr. Girish Agarwal into business. Mr. Sudhir Agarwal had a passion for editorial & Mr. Girish Agarwal preferred to take part into core marketing.

After achieved no. 1 status & strong leadership in 1995 in MP, the group identified Rajasthan as a potential market in December 1996, launched its Jaipur edition with net paid sale of 1,72,933 copies on day one. Jaipur launch of Dainik Bhaskar created a history in the Newspaper Industry, which is now a “Case Study” in the top business school in India. At that point of time the youngest son Shri Pawan Agarwal, after graduating from United States plunged into the business & Dainik Bhaskar took the root of information technology & cable television. In 1997, Dainik Bhaskar launched its Ajmer, Jodhpur & Bikaner editions followed by Udaipur in 1998 & Kota in 1999.

Since 1996, father &sons began transforming the group into a customer centric organization. Keeping this in mind, Dainik Bhaskar launched its Chandigarh edition in mid 2000 adopting “Hinglish” language pattern in editorial contents. Today it is the no. 1 newspaper in Chandigarh, Panchkula, &Mohali. In the same year, Bhaskar entered into Haryana and captured the spillover market by launching its edition in Panipath & Hissar followed by Faridabad edition.

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After achieving the leadership position in Hindi- belts, the group entered into the state of Gujarat- a non Hindi market, where local players are formidable. The group launched its Gujarati newspaper, Divya Bhaskar in Ahmadabad in June 2003 is a ‘Case Study’ with IIM-A for its first day net paid sale of 4, 52,000 lakh copies. In 2004 Divya Bhaskar further launched its edition in Surat &Baroda and Rajkot in early 2005. In Sep. 2004, Bhaskar group had taken over another Gujarati newspaper ‘Saurashtra Samachar’ in Bhavnagar- the leading newspaper in Saurashtra region. In just two years Divya Bhaskar has become the no.1 in Ahmadabad, Baroda & Surat in terms of leadership. Also launched its North America edition from New York in May 2004.

After setting many new trends in Hindi & Gujarati market, Bhaskar group, in association with Zee, launched its English newspaper DNA (Daily News & Analysis). In July 2005 with a circulation of 3 lakh + copies per day.

In sep. 2004, the group has also launched a monthly complete Hindi magazine ‘Aha Zindagi’ for positive & good life. Today the magazine enjoys circulation of 1.35 lakh copies with 5.95 lakh readers.

Over a period, the group has diversified its business into Textile, Solvent Extraction, Job Printing, FMCG, and IT & Family entertainment. As of today Bhaskar group is a 4000 crore company.

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Research Methodology

Research is the common parlance refers to a search for knowledge. One can also define research as a scientific & systematic search for pertinent information on a specific topic. In fact research is an act of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry equally through search for new facts in any branch of knowledge.” Research is an academic activity & as such the term should be used in a technical sense. Some people consider research as a movement, a movement from the known to unknown. It is actually voyage of discovery.

According to D. Slesinger & M. Stephenson in the Encyclopedia of Social Sciences “The manipulation of things, concepts or symbols for the purpose of generalization to extend, correct or verifying knowledge, whether that knowledge aids in construction of theory or in the practice of an art”

Research is, thus, an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with the help of study, observation, comparison, & systematic method of finding solution to problems is research. The systematic approach concerning generalization and the formulation of the theory is also a research. As such the term “research” refers to the systematic method consisting of enunciating the problem, formulation a hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusion either in the form of solutions towards the concerned problem or in certain generalization for some theoretical formulation.

Business firms’ use of marketing research has grown continuously over the past fifty years, since managers painfully learned the cost of market ignorance. Its use has extended now into political & other non business organization. The modern manager must have knowledge of its methods & how to use it profitably. According to American Marketing Association Marketing Research “The systematic gathering, recording, & analyzing of the data about problems relating to the marketing of goods & services

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Research always starts with a question or a problem. Its purpose is to question through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied. Marketing research is the function which links the consumer, customer and public to the marketer through information- information used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing actions, monitor marketing actions, monitor marketing performance and improve understanding of market as a process. Human research research specifies the information required to address these issues, designs, and the method for collecting information, manage and implemented the data collection process, analyses the results and communicate the findings and their implication

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SOURCES OF DATA COLLECTION:

Data was collected through Primary & Secondary data collection methods in primary data method survey & interviews were taken & in secondary data books, Internet, Articles, Periodicals, Marketing journals etc. with the help of these methods I have collected the Data.

Primary Data:

Data that is collected for a specific purpose at hand is called as primary data, According to the seeds of the researcher and focuses exclusively on the current research problem. The collection of primary data is costly and time consuming. It calls for greater planning and co-ordination. Collection of primary data requires deploying more manpower. In situations where it is impossible to use the secondary data keeping in view the requirements of the study or in cases where there is no secondary data available, the only way out is to collect primary data.

The primary data was collected by following sources:

1] By Questionnaire:

The questionnaire was used as a tool for data collection, which consisted of close ended questions, regarding the performance appraisal system in the organization and employees’ opinion about it.

2] By Observation:

The researcher simply observes the subject and records relevant aspects of his behavior of the retailers towards the particular product and how the retailers ware attracted towards particular brand time to time.

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Research Instruments

Questionnaires will be used as a mix of open-ended and close-ended to collect

the primary data from current customers.

As well as Unfocused group technique of qualitative research will be

used for interviewing a diverse group of people to search for their interest in

the product.

Sampling size

For coustmer satisfaction: total 200 .

180 respondant .20 non respondant

For Gap analysis: Top 15 Sector of Divya Bhasakar in Gandhinagar..

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BENEFICIARIES

The following information will be beneficial for the Divya Bhasakar:

Collection and analysis of Data about a news paper reader’s in market which will

create useful information to guide their actua reader.

Helps to created a market revenue of particular newspaper..

Guide communication with current and potential readers.

Feedback from readers will help to uncover and identify the problems with our

Newspapaer.

This will help the DB to make proper planning And designing a newspaper to a

readers choice

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Marketing Research before Launch

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Note : - This data is collected on the basis of secondary data………..About Ahmedabad

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Ahmedabad is a city in the Ahmedabad of Gujrat, India. Ahmedabad (meaning "Built by the Throne") The city is a tourist hub, surrounded with many historical monuments, including the Kakariya Talav and Science City, which are UNESCO World Heritage Sites,The administrative headquarters of the Ahmedabad or G’nagar region, Ahmedabad is said to be a City of Gates and the strong presence of these can be felt as one drives through the city. Recently Ahmedabad has been declared as Tourism Capital of Maharashtra.[1] The city is also one of the fastest growing cities in the world

POPULATIONThe city with cantonment had a population of 11,67,649 (2009) of whom Hindus were 59.1 per cent, Muslims were 39.2 percent, Christians were 1.1 percent, Parsis were 0.1 percent, and others were 0.5 percent. In the city proper Brahmins were 7.1 percent .

Hindu

Chiristan

Others

Muslim

59.1 59.1

1.1 1.1 39.2 39.2 39.2 39.2

8.6 8.6

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Language of Ahmedabad

Gujrati And Hindi are the principal languages of the city. According to 2009 report the percentage of residents speaking Gujrati were 43.60 percent and residents speaking Hindi were 36.69 percent. English speakers were third with 11.99 percent.[7]

Talukas In Ahmedabad1. Bopal2. Rampura3. others

Newspapers:1. Sandesh2. Gujrat Samachar3. Divya Bhasakar4. Gandhinagar Samachar5. Loksatta6. Ahmedabad Times 7. Nav Gujrat Samachar8. The Times of India

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Economy

There is evidence to believe that Ahmedabad was developed as a trading hub four centuries ago. It lies on a major trade route that used to connect north-west India's sea and land ports to the Deccan region. Recently Ahmedabad was in news for placing single largest order for cars in a single transaction in India — 150 cars worth Rs 65 crore.

After 1960, Ahmedabad Industrial Development Corporation (AIDC) began acquiring land and setting up industrial estates. Ahmedabad is now classic example of efforts of state government towards balanced industrialisation of state.[12]

The Gujrat Centre For Entrepreneurship Development's main office is in Ahmedabad

Many renowned Indian and MNCs have established themselves in the Industrial Estates of Aurangabad:

Audi IndiaŠkoda AutoVolkswagenWockhardtVideoconSiemenspepsico

Bajaj AutoJohnson & JohnsonColgate-PalmoliveKenstarEndress+HauserCrompton Greaves

MAN DieselSterlite Optical TechnologiesFrankeGreaves CottonGoodyearlupinpharmaceuticalsWipro Lighting Ltd

Forbes Gokak LtdBaxterLombardini IndiaIntelenet Global ServicesMahyco Seeds / Monsanto

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Following questionnaire filled from people for market Research

QUESTIONNAIRE Name of your ?

Family Member detail:-

A-1 Are you aware about DB?

Yes.................. no...................

1) Which News Paper you read?TOI AMGuj.Others

2) How many family member read newspaper?1-3 4-6 7 & More

3) How many Children in your family? 1 2 3 & More

4) Are you Businessman?Yes No

A-4 Are you aware about scheme & subscription charge of DNA newspaper?

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Yes.................. no...................

5) You Have satisfy for current newspaper?Yes No

6) How do you contact to you?

By phone……………. By e-mail…………………………By personal visit By Other way(Specify)…………

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Analysis & interpretation

Research conduct on 200 samples in which only 180 give their response while 20 were denied to answer. So analysis is depending on the 180 sample size.

A-1 Are you aware about DB?

Yes.................. no...................

While research conduct by researcher it would find out that major checks is aware about the leading News paper while a small fraction only not aware about the news paper readres. In data it would find out 170 respondents aware about DB while only 10 have no information about it.

Graphical presentation

1) Which News Paper you read?

A-Other

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TOI AMGuj.Others

While research conduct by researcher it would find out major check it aware about leading NEWS PAPER 150 Reader’s have taken nwespaper of Guj. & 20 Readers read toi & 10 Readers read AM . 5 Readers read newspaper of others.

Graphical presentation

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Guj.ToiAmOthers

1) How many family member read newspaper?1-3 4-6 7 & More

While research conduct by researcher it would find out that major check is how many member Read Newspaper

Graphical presentation

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1) Are you Businessman?Yes No

Research data relived that 160 Readers have a businessman and 20 have doing job

Graphical presentation

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A-4 Are you aware about scheme & subscription charge of DNA newspaper?

Yes.................. no...................

While researcher conduct by researcher it would find out major check is aware about the DB. .in data it would find out 100 Readers have aware about scheme & subscription charge given by DB & 70 Readers have not aware about scheme & subscription charge given by DB.

Graphical presentation

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F-1 Your experience with DB is satisfactory?

Yes.................. no...................

139 Readers Satisfactory& 35 Readrs’s are not experience with DB.

Graphical presentation

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Differences form Competitive Brands

Printing Technology

The KBA machine.

The mammoth 8 storey high printing configuration manufactured by Koenig & Bauer AG of Germany has fully computerized systems to control vital functions ; color registration, ink water balance, speed, cut-off conveying printed copy to the stacker where the copies are counted as per the labels, labeled, wrapped in polyfilm and strapped into a complete bundle ready for dispatch without any manual intervention.It prints 85000 copies per hour with against the normal average yield of 30000 copies per hour. The machine enhances reading and visual experience by

• Shaper and crisper images due to metal back blankets.

• Sharper and brighter text.

• Very near to the original color visual reproduction.

This technology has reduced the event to print time from 45 mins to 11 mins. It provides on time deliveries of newspaper on depots packed with automated machine with precise number of copies thereby eliminating shortages and damaged copies. All supplements are pre-inserted which eliminates manual insertion by hawkers saving considerable time and effort on their part.That means saving of time at both ends of printing and delivery of newspaper > the newspaper goes to print later than usual > results in the even late news hitting the stands.The machine allows many innovations like flap printing, pop-ups, drop outs, double width central spread etc.

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Pre-Launching Branding Campaigns - DNA

Advertising

The aim of advertising is to get customers attention and influence their behavior, usually to buy your product or services. It can be expensive, so you need to ensure that you are getting the right message to the right people

Before you spend, ask yourself:

Is it going to put me in front of my target customers? What will it cost and is there cheaper ways to reach customers? Will this harm my image? Is it likely to generate sales or, if not, increase my profile? Is it promoting features and benefits that are relevant to my target

customers? Newspapers and magazines Radio Television Yellow pages Brochures/mail outs Advertising checklist

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Image And Branding

Your business image and appearance will influence how your customers perceive you .it needs to be consistent and match your customers expectations and needs.Think about your customers experiences:

What do they hear when they phone e.g.- receptionist, messages? What do you see when they visit, eg office décor, signage? What do you receive, e.g. stationery, marketing material logo?

Sales promotions

Sales promotion techniques are effective in providing an incentive for the potential client to sample a product or service.

Typical promotions includes: special, giveaways (pen ,t-shirts,clipbord,bag,etc)

o Sampling, e.g. taste testing, bonus on purchases, entry to competitions, frequent usage promotion, eg5th purchase free, special events loyalty cards.

Aim to value adds rather than discount. Promote with other businesses where possible.

Publicity

Publicity can have more credibility than paid advertising. It is about increasing your visibility and is relatively low cost, but require

s time and skill. Publicity techniques can be as simple as good signage or involves

targeted press release, media information kits, and public speaking and publishing articles.

Community invoment such as sponsoring events or supporting charities can generate powerful publicity.

For Customer Involvement luck draw

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E-marketing

The internal offers business many market opportunities, but your e-marketing strategies need to match your business and customers’ needs.

Email offer a low cost rapid communication tool for delivering marketing material notifying special sending e-newspaper, providing customers supports, etc .however, and privacy laws makes it essential to gain your customers permission to receive this information.

Even if you don’t sell the over the web, a business websites can give you credibility promote your image and provide up to date publicity for your product and services.

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Marketing and Sales

Marketing is more than just selling and advertising .it about what you need to do to capture and keep your customers over time .your marketing plan needs to answer the question: why am I in business what do customers want and why will customers buy from me and not my competitors?Developing your marketing plan covers fours main aspects:

Market research. Marketing goals. Marketing strategies. Monitor and control.

Marketing Dos and Don’ts

DO:- Regularly review your marketing strategies to meet changing

situation s. Focus on your customer’s wants and needs, not on what you think

you have to offer. Find a niche –small businesses tend to succeed by offering

something that’s a bit different.

Don’ts ---

Waste money on promotional opportunities that don’t fit with your strategies.

Neglect building networks to help you promote your business and build your reputation.

Forget to assess the effectiveness of your strategies.

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Undertaking market research

Before your develop your marketing goals and strategies you need to identify what are the most promising market opportunities you schedule pursue.

Your product and services Your marketplace Your customers Your competitors

Market research sources

Discussion with knowledgeable peers and potential customers and suppliers.

Desk research, including web searches, trade/industry material and market statistics, e.g.-ABC, market research reports.

Marketing goals

What product and services you will offer for which market segments: What key benefits you will offer. What specific targets you aim to meet over what time frame, e.g.

market, share, revenue, customer number.

Marketing goals should pass the SMART test-S- PECIFICM- MEASURABLEA-ACHIVABLER-REALISTICT-TIME BOUND

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Promotional Events of Branding and Sales in City

Finding new customers is the key challenge for the smallest businesses. Through creative advertising and promotion your business can attract new customers and generate revenue. As a small business. It is especially important you spend your money effectively by targeting the type of customers your business wants.Options available include.

Promoting Your Business

All business involves face to face selling in one form or other, especially to complete the selling process, so it’s worth developing your skills.

Selling success is based on understanding the customer’s needs and wants and tailoring your approach to suit.

Personal selling helps you build relationships with your customers Make sure you prepare and fallow up.

Promotional Dos and Don’ts:

Do:-

Recognize that different business require different types of advertising and promotion.

Ask yourself: will this type of promotion exposes my business to my target customers and I will generate sales?

Ensure your activities fit with your marketing strategies.

Don’ts:-

Avoid investing time and money to generate new business. Understanding the power of e marketing. Harm your image through your promotion activities

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Findings

97 % percent of people fell that there should be unbiased regarding politics.

93% of people think that Ahmedabad should be the best city in Gujrat

92%people think that owners of the newspaper should not be politically connected.

91% people think that national and international information should be important in daily news.

87% metropolitan facilities should be implemented for people in Ahmedabad.

87% people think that health related information should be given in newspaper.

82% of people think that Ahmedabad should develop on industrial basis .

79% of people think that new network should connected to metropolitan railways .

69% people think that quality of higher education should be improved.

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RECOMMENDATION

The News Paper has to provided more advertisement or the filed based surevy which would

be helpful for the lower class family and people who are interested in Newspaper

Sufficient training provided to the staff member to learn the local language which would be

foucs on their need and satisfied requirement of the same.

Need to modify some sort of gurentee deeds so it is possible for all the Readers.

Some regulation would be put on the other public and private sector to give more support for

development to the Newspaper and also helpful for larger scale development of the

Newspaper.

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SWOT Analysis

STRENGTH -:

Effective innovative skills. Aggressive marketing. Customer satisfaction is prime goal. Experience and skill full personnel.

WEAKNESS -:

Unorganized system for project activity Questionnaire made for market research is unsatisfactory to people.

OPPERTUNITIES -:

Diversify into related products. Great opportunity is available in current market.

THERET-:

Established competitor. Low price competitors. Changing buyer need. Grey imports.

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Suggestion

The question array which was been provided to the people was not

according to the satisfactory level of the people . That should be

improved and enhanced.

The scanning process should be improved so that would help in

improvement in the survey process.

Random work should be avoided and should be done area wise.

Time bound ness of Launching project should followed

Project Activity should be managed.

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Conclusion

It could be concluded that I have obtained a lot of knowledge regarding market research , branding , promotional activity, and have bought lot of experiences in marketing , the company have been successful in teaching

me all the project activity and have done great work in launching activity .

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Bibliography

Management and Behavioral Processes

Text & Cases

Philip Kotler

“Research Methodology” -C.R, Kothari

REFERENCES

• www.google.com• www.wikipedia.com www.Dainikbhaskergroup.com www.Dainikbhasker.net

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