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©2015 Direct INFO1
Company profile and methodologyoverview in healthcare sector
September 2015Exclusive presentation for those who are in medical business
©2015 Direct INFO2
Direct INFO for Healthcare industry market players: Clients
Experience in each main market segmentMedical equipment PhilipsSiemensDragerCarl ZeissMedtronicBeckman CoulterbioMerieuxKarl StorzSysmexMedisonAbbott LaboratoriesOMB
Pharma & Drugs AstraZenecaBayerTakeda SanofiSantenGlaxo Smith KlineSchering PloughNovo NordiskMerck Sharp & DohmeLenus PharmaEbewe PharmaLife FactorYamanouchiConsumables & Others
Johnson & Johnson Smith & NephewZimmerAlconPromix SpofaDentalAstrapharmNearmedicKomus-Medicine
©2015 Direct INFO3
Direct INFO for Healthcare industry market players : Main types of information services
Wide range of customized productsIn-depth analysis of custom statistics including extended information on product, value,price, weight, quantity, trade marks, models, producers, suppliers and importers. Data areavailable for the period starting from 1993 till nowadays (delay 20-40 days after end of thereporting period). Monthly, quarterly, half-year, and yearly updates are available for Clients.
Operative (current active incl. 44-FZ, 223-FZ, plans) and retrospective (bidding finished at2011-2015, incl. 94-FZ) tenders monitoring on state (federal), regional, municipal, andcorporate levels. Information on types and quantity of products, amount of contract,organizations, winners, statistics by region and tender types, other indicators
Detailed medical statistics on a wide range of activity parameters of Russian medicine(forms of the Ministry of Healthcare): data on installed base of equipment, patient capacity,disease incidence, number of medical staff, number of procedures and routine operations,clinical researches. Yearly dynamics is available. Data on whole Russia and split by regions.
Specialized industrial databases, including information on medical specialists, hospitalsand other facilities (both state and commercial), distributors and wholesalers, retail salecompanies (for example, pharmacies). Criteria for base development: type of activity,region, size etc. Verification of contacts is possible.
Strategic ad-hoc researches of markets and competitive analysis applyingcomplex methodology that can combine elements of all the above mentioned standardsolutions, expert interviews, in-depth analysis of other statistical and open sources. Flexibleapproach for maximal Client’s satisfaction and full achievement of research goals.
©2015 Direct INFO4
If your current tasks are correlate with our experience, let us introduce our company
and methodologies in more details…
©2015 Direct INFO5
Company Background
Direct INFO Year of Foundation - 1997 Russian company with foreign private charter capital Longtime member of SCIP (Society of Competitive
Intelligence Professionals), AmCham and AEB A leading provider of ad-hoc research to multinationals in
Russia and the CIS Over 400 multinational clients with over 3000 unique
reports Comprehensive product mix with the full-scale of strategic,
corporate and market surveys
©2015 Direct INFO6
“Your Information Department”
It means that…
We conduct exclusive ad-hoc research
We provide information support to you before, during and after project implementation
You decides how deep we should be involved at each stage of the project
Corporate slogan and standards of work
©2015 Direct INFO7
Market Segments Served
Diverse experience Outside-In Approach
Ongoing experiences in key economic sectors
… and many other segments and Clients
©2015 Direct INFO8
Staff and abilities
20 full-time employees
All employees have a higher education
Among our employees there are specialists both with technical (including Chemistry etc), and economical background
3 employees have a PhD degree (social, physical-mathematical, and technical sciences)
Knowledge transfer system and databases accumulated during 18 years of work, network of experts and partners in various fields and industries allows us to carry out research projects of almost any complexity and scale
Self developed software allows us to make reports within a short period and guarantee maximum accuracy of the results
Trained, educated, and experienced staff
©2015 Direct INFO9
Flexible methodologies for optimal results
Our general approach: combination of methodologies and in-depth cross-analysisFor each research we develop unique customized methodology following Client’s needs
Desk researches implemented exclusively by experienced project managers and analystsof Direct INFO
Field researches are controlled by Direct INFO. Depending on the goal of field work, we assign it to both own staff and approved subcontractors in regions
Through combination of desk and field research, quality and cost can always be optimized. Results may be further improved in close collaboration with Client.
©2015 Direct INFO10
Two main research methodologies
Desk ResearchMarket & Industry
surveys (including forecast development)Corporate investigationMonitoringContinuous analytical
support
Field Research(both B2C and B2B):Phone and face-to-face
expert interviews Internet-polling Focus-groupsPOS/household surveysRetail-auditMystery shopping
©2015 Direct INFO11
Methodology: Desk research
In-depth cross-analysis of secondary sources:Customs statistics’ detailed data (available information about
quantity, value, weight, suppliers, importers, producers, brands, product descriptions);Official production statistics (product category, production
volumes, producer); Financial statements of market players (Balance sheet, Profit &
Loss statement according to Russian standards of accounting);Database of tender purchases Reports on relevant subjects; Industry databases & institutions;Specialized press monitoring;Company public reports;Direct INFO internal databases etc.
©2015 Direct INFO12
Work on the basis “declaration-by-declaration” which implies access to detailed declaration description allows us to extract parameters that are not specified in custom code
For example: “Medical device: magnetic-resonance tomograph for diagnostics of human internal organs, trade mark HITACHI, model APERTO, total – 1 set, partly knocked down”. It is possible to receive information about product and model to make a specific segmentation and identify target product / exclude non-target products
Supplier-Receiver Matrix in diagram format
Analysis of Producers, Brands, Suppliers, and Receiver, weight and value
Methodology: Import/Export Research
Official external trade statistics
©2015 Direct INFO13
Methodology: Expert interviews
Primarily source of in-depth information Expert interviews are phone or/and face-to-face dialogues for
targeted information needs (with managerial and professional people). Direct INFO has an extensive experience both in interviewing,
searching, getting in touch with companies and persons relevant to research parameters and goals of interviews Questionnaire is prepared and discussed jointly by
Direct INFO and Client before initiation, and obligatory confirmed by Client. Database of experts (target companies and persons) is
prepared in frames of desk research according togoals of research and topics under discussion Generally, there is capability to attune number of questions
and topics in questionnaire depending on target company/person (for example, for end-users and distributors different questionnaires can be used, or for head doctor and head of procurement department etc.)
©2015 Direct INFO14
Our goal is strategic cooperation with your Company. We will be glad to provide you with any additional
information about us and our services
Direct INFO Inc
www.directinfo.net
+7 (495) 745-40-20, +7 (499) 502-99-98