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MSAE Sales & Marketing Symposium 2014 This presentation covers the following: · How online content influences how you are found online and influences your search rankings · What the role of mobile devices is within today’s multiscreen, multiplatform landscape · How social media has changed from a free platform to an advertising juggernaut · Why Google Analytics is your friend and how it can make you look like a genius · What we mean by big data · That integration is the key to your marketing success
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2014 DIGITAL MARKETING TRENDSWhat Associations Need to Know
Wednesday, April 2, 14
Why content is so important to marketing
strategy
1
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Don’t Ignore
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2
Smartphone Users Worldwide Will Total 1.75 Billion in 2014
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Majority of our daily media interactions are screen based
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Responsive Design
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Images and videos have become the go-to viral
marketing tactic 3
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4
It’s not free anymore
Social Media
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Intelligent Inboxes
5
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McKinsey’s 4 Ps
P
P
P
P
Pervasive Let me read email where I am.
Participatory I have a voice. Let me use it.
Personalized Make it relevant to me.
Prescriptive I’m in control.
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6It’s all integrated
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Marketing Automation
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7Big Data
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Tools
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Listening
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Content Distribution
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Content Curation
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Paid Amplification
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Marketing Automation
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Analytics
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My favorite dashboard
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Jason SemVirtual Digital Director
612-234-5305www.jbsem.com
Questions?
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