Must Know Business

Trends For 2016

Welcome…• Relax• Enjoy – eat, drink, connect,• Be Open – take notes, ask how?• Respect – phones• Participate – share• Contribute & Win…

Who is PROTRADE United?We believe in a united effort and collective knowledge to help you find an even better way to run your business…

Trade specific solutions in…• Strategy – income, cash-flow, profitability, team

development• Accounting – structure, tax minimisation, • Marketing – online & offline• System Integration – streamline IP into the cloud &

protected

Why PROTRADE United?Ultimately for two reasons…

1. To give you the luxury of an unhurried life2. To raise the standards of trades and

related service businesses around Australia

What are you looking forward to in 2016?

What are you apprehensive about in

2016?

What is a ‘trend’?Noun: A general direction in which something is developing or changing…

What are you observing?

Change…are you prepared?

The Great Horse Manure Crisis…

The Great Horse Manure Crisis…

New York - 1913

What will your industry be like in 5/10/20 years?

Where are your thoughts?

What happens if you stand still?

What happens if you stand still?

1. Technology – adapt or die…

Over 2.2 million people affected

1. Technology – adapt or die…• Automation• Offshoring• Where do the ‘leave behinds go?• Upskill or regress – a simple choice• Millenialls will drive a mobile

mentality

1. Technology – adapt or die…

Labour/Manual Skills

Executive/Leadership

The Danger Zone

Upskill

1. Technology – adapt or die…Your ACTION

• Embrace it• Learn it – head out of the sand• Upskill – leadership, strategy,

execution,

2. Baby boomers retiring• More businesses for sale• Top talent pool is getting smaller• Hiring to become more difficult• Millennial’s matter

2. Baby boomers retiringYour ACTION

• Prepare for opportunities (learn about acquisitions)

• Cerate a workplace that breeds loyalty

• Understand your people

3. Virtual anything…

• Office space – no longer• Freelancers – the Uber economy• Less company risk• Greater competition – lower

overheads• Greater opportunity

3. Virtual anything…

Your ACTION

• Understand who your REAL competition is

• Embrace offshoring• Be profit driven

4. Building communities vs. sales & marketing• Connecting customers• Human connection remains most

important • Virtual communities• Authentic ‘word of mouth’

4. Building communities vs. sales & marketingYour ACTION

• Understand the ‘human needs’• Connect your clients/customers• Be a hub/network• Reward loyalty

5. Direct mail is back…• Digital marketing ‘clutter’• Refreshing• Higher calls to action• Personalised & value add

5. Direct mail is back…

Your ACTION

• Build your ‘tactile’ collateral• Mix online with offline• Be unique• Be consistent – little and often

What has been valuable?

6. Flattened hierarchy…• Boss vs. Staff is outdated and

counter productive• Strong philosophies, inspiring

values• Coach & Team is refreshing,

engaging and effective• Invest in mentoring and personal

growth• Continual training breed loyalty

6. Flattened hierarchy…Your ACTION

• Lose ‘staff/boss’ mentality – TEAM• Everyone contributes• Become a better leader –

skills/mindset• Build your leadership team• Create a learning/training

environment• Build succession from within

7. Social and environmental consciousness/responsibility…

“We do not inherit the earth from our ancestors; we borrow it from our children.”

• Purpose & profit• Teaching people how to fish –

away from dependency• Being a part of something bigger

than self

7. Social and environmental consciousness/responsibility…

7. Social and environmental consciousness/responsibility…Your ACTION

• Look for a ‘cause’ to contribute to• Involve your team• Leave a legacy – make an impact• www.buy1give1.com

8. The Visible Expert• Content Marketing• Educating/give vs. selling• Higher referral rates• Greater conversion rates• Increased repeat business

8. The Visible ExpertYour ACTION

• Think BIG, start small• Embrace video as a medium – then

leverage• Give – don’t sell• Build a following• Create a calendar

9. The Customer Experience• Service to ‘extend’ value…• ‘Go-Giver’ philosophy• How quickly can you serve?• Customers have higher expectations• Technology is a MUST!• Make it ‘easy’ for people to buy/want

to refer

9. The Customer ExperienceYour ACTION

• Map your customer journey• Ask for feedback• Put yourself in their shoes• Understand their

needs/wants/fears and concerns/doubts

• Communicate; early & often

10. Time poor economy… • Technology – who controls who?• Massive distraction• Coping mechanisms?• Rise in service based opportunities• Work/life balance will be

challenged• Higher expectation of?

10. Time poor economy… Your ACTION

• Awareness/observation is key - • Remember ‘what matter most’!• Schedule – technology free time• Let go/eliminate/essentialism

mentality• Less = more

What has been valuable?

How do you embrace/innovate?• Know your ‘Vision’ – get clear• Focus on serving at a deeper level

– Ask the big HOW?• Train your team – get better

everyday• Grow/expand your thinking• Embrace change/the future• Surround yourself with ‘though

leaders’• STOP doing things ‘the old way’

It’s interesting you know…Most of business owners will…• Hear what we say,• Understand it

intellectually,• Agree with all the

principles,• Get excited about what’s

possible• KNOW that it is the thing

they should do, yet…

Do nothing!What gets in the way…

LIFE!

Your opportunity to get clearComplimentary Strategy Session• Where you are• Where you want to

be • The Game Plan to

get your there…

Participant or Spectator…?