Digital Marketing Trends to

Expect in 2017

An overview of Facebook in 2016

Facebook crossed a 4-million advertiser mark in September 2016

Facebook Trends 2017What to expect and implement

1. R.I.P Facebook Organic Reach for Brands

1. Facebook Organic Reach still holds true for specific pages

Specific Content Type Popular Media Pages High Volumes Of Videos

2. Less is More

Solution?• Limiting content to few days and as when there are trending topics is the current

strategy used by brands that see high engagement• Recommended number of posts – 12-15 per month

What?• Organic Reach drops as number of posts increase and over posting could be a

marketing mistake

2. Less is More

3. Videos Content is growing like never before

• Short, engaging and compelling videos to communicate brand stories

• Move beyond series posts to clubbing them together for videos

• Video and slideshow ads are producing better results on average

3. Facebook Live

• Live Polls on Facebook Live

• Facebook Live + Reactions = Perfect for live shows, webinars, product launches

• Facebook Live videos monetization rolled out for testing

• Note : Take a tablet along and ensure it’s on the correct page

3. Facebook Live (And Instagram Live)

4. Newer and Exciting Ad Options

• Facebook Canvas ads is a great way to showcase the brand where a website is not yet up

• 2017 belong to Facebook mobile ads

4. Which ad type is suitable for your needs

Advertise Through the FunnelBrand Awareness

Consideration

Conversion

Loyalty

Step 2: Website Clicks / E-Books

Step 4: Custom Audiences to expand the audience, Lead Nurturing for cold leads

Step 1: Video Views & Brand Awareness via engaging campaigns

Step 3: Lead Ads/ Website Conversion / Carousel Ads to drive Enquiries & Site Visits

4. Custom Audiences play a bigger role in 2017

5. Messenger, Bots and Shopping

5. Messenger, Bots and Shopping

5. Messenger, Bots and Shopping

6. Online-Offline

6. Online-Offline Relationship to be stronger

7. Instagram is the new cool & stories are shining

8. Go regional for a brand new TG

Google Trends 2017

Mobile First & Accelerated Mobile Pages (AMP)

Mobile First & Accelerated Mobile Pages (AMP)

Mobile First

Responsive Site

Speed & AMP

Be there in the

moment

6 million pages already on AMP

Video & Ads below Videos is a focus area in 2017

Lot of noise around VR & AR, but yet to reach mass adoption

Attribution will continue to be a grey area

Attribution will continue to be a grey area

• Measure every interaction not just last click

• Perfect measurement is unnecessary, but track every engagement

• Nearly half the visitors search online and then visit the store – Track them (FB allows upload to do customer match)

• Google/FB getting better at understanding the location where you are at

Mobile has broken our measurement models

Everyone can run digital marketing at scale with automation and machine learning

• Deliver relevance at scale with Power Editor, Double Click, Adword Editor

• Responsive & Automated Native ads for display already a reality

• Programmatic Media Buying is gaining adoption

Progressive Web Apps is soon going to replace Native Mobile Apps

Consolidation in the social media networks is likely

Twitter – Now is when it learns to win or lose

Digital Marketing For Results.

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