DIGITAL MARKETING

TRENDS FOR 2016

Norwilyne Joy S. GarciaMM230- Marketing Management

University of the Philippines Institute of Management

Prof. Mita Angela M. Dimalanta

“What are the biggest

digital marketing trends this

year?”

CASEY MARKEE

Uses:Navigating users through a store map virtually via their phones Serving users pop-up notifications when they are near a retail displayActing as virtual docent as they navigate through an exhibit hall or museumProviding timely arrival and departure information when they are near a bus or train stop.

“The new marketing trend I expect to make an impact throughout 2016 is…”BLE Beacons

“The next big thing in digital marketing in 2016

is…”

Messaging

EYAL PFEIFELDAVE CHAFFEY

Reaching and influencing consumers as they move from public social media to messaging will remain a challenge to businesses, but as this next trend shows, there will be new options for reaching consumers via messaging.Messaging is already huge in the digital world. Expect digital marketers to make it even bigger.

“The next big thing in digital marketing in 2016

is…”

Snapchat

KYLE S. REYESCHRISTIAN DE PAPE

Creating ads and teasers on Snapchat with photos or videos that only exist for a few seconds creates a sense of urgency and exclusivity in the viewers’ minds. So, in 2016 companies need to emphasize more on creating platforms which allow users to be a part of the experience, rather than just getting to experience it.

ANANT MENDIRATTA

It has emerged from frequent use of social media and key individuals that influence other members. These individuals help to promote products to a target audience of potential buyers EVAN

ASANO

MAX CRON

“The trend that continues to grow in digital marketing in 2016 is…”

TAREK DINAJI

JODIE SHAW

“The next big thing in digital marketing in

2016 is…”Pinterest

JAMAL ASSKOUMI DAVID

PERKINS

They feel it will become the new digital marketing fad this year, as businesses will be able to advertise their products and services in simple, easy-to-view images.They are expecting Pinterest advertising to launch in a big way in 2016. Considering that 93% of Pinners shopped online using Pinterest in the past six months, we can predict that advertising to this market could be quite lucrative.

“The next big thing in digital marketing in 2016 is…”

Content Marketing Via: Periscope, Facebook Live, Podcasts, Video &

Live streaming, Meerkat & Anchor

Nowadays, people want their information in real time.Fans want want immersive experience that connect them to a particular brandThis lets a marketer establish the ‘know-like-trust’ factors which foster relationships and grow salesThe most successful digital marketers will be those who are able to establish a high level of trust before asking potential clients and customers for sale.

ANDREW HUBBARD

SIMON SLADE

TRAVIS BENNETT

CHRISTINE ROCHELLE

HEATHER CLARK

HENRY MCINTOSH

JASON SWENK

ANOOP GUPTA

Visual Conten

tCustomer Generated content

Informational Content

Content Distributio

nInnovativ

e & Hyper-

Relevant Content

Content Marketin

g & Industry

Quality Conten

t

Interactive

Content

Good Conte

nt

“The next big thing in digital marketing in 2016 is…”

MATT GIBBS

ELIZABETH VENAFRO

JESSICA JOBES

KRISTIEN MATELSKI

TAMARA BUDZCHRIS MARTIN

PHILLIP REINHARDT

DERRIC HAYNIE

JEREMY LEVI

CHRIS HOOD

JIM SHOOK

MATT BUDER SHAPIRO

NICK LEFFLERSAM WILLIAMSON

ANGELA POLDBERGKELSEY MEYER

“The next big thing in digital marketing in 2016

is…” Mobile strategy development

With more smartphones on the planet than people and more customers making purchases via smartphones, it is time to bite the bullet and get a grasp on mobile marketing to start reaping the overwhelming benefits

IVAN KOSTADINOVANTHONY ANTONICELLO

YULIA KHANSVYAROVA

ANDRE CAMPBELLJOHN KOETSIER

STEVE BARBERIO

“The most significant digital marketing trend for 2016 is…”

App development and content for an instant society.BEN ROBSON

JOHN TURNER

Co-founder of Brighton-based digital marketing agency, GOAT.

Good storytelling and generating emotional response among your target audience will be more important than ever this year – how this content is delivered, though, is key.

CEO/Founder of QuietKit, which provides guided meditation for beginners (for free).To compete in 2016, there can be no delays with your marketing efforts, so make sure to optimize for load time and speed going forward.

“The next big thing in digital marketing in 2016 is…” Authority & Reputation

Positioning

AJAY PRASAD MIKE SAUNDERS80% of customers already state that online reviews have a huge effect on their decision-making. Businesses are going to get a big wake-up call if they don’t start controlling their online reputation, so I believe this year businesses will start to realize how big of an impact these online reviews really have on them.

“The new digital marketing trend making a big impact in 2016 is..”Big data and real time analyticsIt extremely targeted advertising based off of customer dataAt the end of the day, marketing and advertising technologies are, essentially, doing the same thing – using data to make decisions. This data can be essential to drive results in paid, owned, and earned media.

LILY CROLL ROSEMARY BRISCO MEGAN SULLIVAN-

JENKSSEAN SI MARK HARRINGTON

BRIAN STUMBAUGH

KERRI GOIS

JONATHAN LACOSTE

RICKY GARVEY

“Based off of what I’m seeing in digital marketing, I think the big thing we’re going to see this year is…”Growth hacking - is a noble attempt by brands to ignore traditional marketing techniques and focus on alternative methods to grow the brand.

It’s his prediction that many of these brands will fail. Growth hacking will, unfortunately, become a gimmick that users become accustomed to. Unless the technique is an honest and real way to provide value to the user, it will need to be re-evaluated.

“The new digital marketing trend making a big impact in 2016 is..”

RELATIONSHIP MARKETING

It is now more important than ever to understand your customer, which is why these business run and sponsored groups are popping up everywhere.Companies must focus on connecting to their customers over the long term. The goal of relationship marketing is to create loyalty by making emotional connections that resonate with your customers.People are more connected to their favorite brands than ever before. If brands can establish a relationship with their customers, then word of mouth buzz is going to exponentially increase the awareness of your company.

MARIO NATARELLI

ANNA LEBEDEVA

SHANA HAYNIE

NATHAN BARBER

“The new digital marketing trend making a big impact in 2016 is..” Micro-moment

marketingSCOTT PONIEWAZ NIHARIKA DATTA

Today’s smart consumer turns to his/her mobile device to find information on immediate basis to arrive at a decision.In these moments, users look for the most relevant and quick information rather than relying on a specific brand.

These are those times when you quickly need to check your calendar, order an Uber, make an Amazon purchase, look up a place near your hotel for dinner, or research a bathroom remodel on Houzz during a break in meetings. All of these moments sit at the crossroads of intent, context, and immediacy.Marketing is no longer just getting in front of the right people; instead, it is getting in front of the right people at the right time.

“The new digital marketing trend making a big impact in 2016 is..”

Art of StorytellingMARIAH MENENDEZ

ELIZABETH GIORGI Getting away from overly branded messages and focusing in on what makes a company or a brand relatable, human,and likable.Most marketers haven’t latched onto the documentary style of storytelling, but with these platforms, it makes sense and is incredibly easy to execute at a high level.

Content experts are finding that storytelling is stealing

both the minds and hearts of consumers.During storytelling, specific areas within the brain are activated and these: activate emotion,aid memory,and are distinctly human.

ADAM BINDER“There’s one trend that will prove to have the single biggest impact in digital marketing in 2016…”Offering a personalized user experience. A personalized UX is all about speaking directly to a customer’s habits and interests, taking their past visits to your site and tailoring future visits based on these behaviors. Creating an experience unique to each user’s needs will yield several business benefits, such as higher conversion rates and user retention.

RONNIE DUKE

ASHLEY CARRIER

DAN CAIRNS “The trend that will have the biggest impact on digital marketing this year is…”The new trend of integrated store fronts within a business’ social channels.

He predicts that the eventual roll-out of Facebook storefronts will be the catalyst for this trend.He also see many opportunities for the consumer to receive special, limited-time promotions to help generate more sales through social platforms. These could include incentives to buy at that moment to receive a certain % off or to receive a free gift with a purchase.

handles all social media and content marketing tasks at

a digital agency, DP250. His

agency has expertise in e-

commerce website development and

marketing.

GEOFF HOESCH “On the technical side, digital marketing is trending towards…”

Increased security for websites

While at first this may not seem like an issue for digital marketers, a website’s trustworthiness is a ranking factor, so security elements such as HTTPS are very much part of the whole digital marketing package.Spending significantly more time on a single piece, but in the end value beats quantity every time.

The Founder of Dragonfly Digital Marketing, a digital

marketing agency dedicated to

customer service, ethical practices, and

quality

ALEX MCEACHERN

“The biggest trend in digital marketing in 2016 relates to…”

customer retention efforts

Giving incentive to register has gone a long way in growing my email list, and the points give them a reason to come back.

Combining a loyalty program with effective email communication is the future of digital advertising, not fighting tooth and nail for someone’s attention on Facebook.

LAUREN MAFFEO • “The one trend that will have a major impact in digital marketing in 2016 is…”• The use of roadmaps for strategic planning will have the single biggest impact on digital marketing this year. This is because roadmaps are the strongest tool to keep marketers in sync with their cross-functional teams, business strategies, and customers.•Using them to track your marketing work results in stronger clarity, more strategic projects, and measurable impact on businesses. And since 52% of marketers say that their peers can beat them at execution, using roadmaps is not just optional – it’s essential.

Lauren oversees content strategy at Aha! roadmap software – one of America’s fastest-growing SaaS companies based in Silicon Valley. 

DEBORAH SWEENEY@MyCorporation

“In the digital marketing space in 2016, I’ve noticed a definite trend towards…”

Micro-partnerships. Previously, companies either wanted to become fully affiliated partners – swapping data, reports, tactics, and branding – or they just wanted a one-off post for their blog. This new middle ground is actually kind of nice and offers businesses a chance to grow their marketing network without having to hand over the keys to the kingdom.

Deborah Sweeney is the CEO of  MyCorporation.com, a leader in online legal filing services for entrepreneurs and businesses.

MATTHEW MERCURI

References:http://go.docurated.com/marketing-productivity-report- 2015?utm_campaign=Inline%20Anchor%20Text%20CTAs&utm_medium=CTA&utm_source=Inline%20Anchor%20 CTAs

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