DIGITAL MARKETING Trend 2015D R I V E RS O F C H A N G E I N T H E D I G I TA L G A M E

iDeb @iDoTwt

Small is the new big

Companies are

becoming smaller – a

laptop is all you need

to start your next

digital idea

Source: Google

Apple WatchDigital Marketing Impact

Reach the right person at the right time will besignificantly more individualized

Relevance / usefulness of ads become important– empower both consumer and advertisers toplace ads in another channel

Geofences will become a part of dailyadvertising – get attention of consumer whoseproximity to targeted shop

Offline metrics will become integrated withonline data

Source: http://www.launchdigitalmarketing.com/mobile/three-ways-the-apple-watch-will-change-digital-marketing/http://www.businessinsider.in/Apple-Watch-Will-Control-Nearly-Half-Of-The-Entire-Smartwatch-Market-By-2017/articleshow/45799588.cmshttp://globenewswire.com/news-release/2015/02/10/704752/0/en/Global-Smartwatch-Market-Size-Global-Trends-Company-Profiles-Segmentation-and-Forecasts-2013-2020.html

Apple Watch Will Control ~ ½ The Entire Smartwatch Market By 2017

global Smartwatch market has a potential to reach $32.9 billion by 2020

Smart TV – ad trend and impact

Ad targeting and relevance are keys to driving impact – 67%respondents indicate that they have engaged or would considerengaging with a Smart TV ad because it advertises products/brandsthey are interested in

More than traditional TV – download and upload Apps , engaging

the study found that full-package ads are most effective

YuMe and LG research

GAMIFICATION Marketing with fun

Gamification's biggest contribution to the digital marketing landscape is that it lowers thecost of engagement

Per Accenture , seven elements are especially significant

Status ---- Milestones --- Competition ---- Rankings

Social connectedness --- Immersion reality --- Personalization

http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2013-why-gamification-is-serious-business.aspx

gamification sector will be worth $5.5B by 2018

Advergaming

Google wallet vs. Apple Pay At very initial stage of adoption

Awareness on rise about the digital wallet concept –opportunity for marketers to reach consumer

Security Remains a Top Concern That Can Be AddressedMore Clearly by Wallet Marketers

65% tech insiders believe smartphone payments willovertake cash/credit card payment by 2020

lead to effective consumer acquisition and engagement that will drive store

traffic …possible !

Source: Mobile cause

2014 INTERNET LANSCAPE INDIA

who is next in trend in the digital space in INDIA…..watch this space