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DIGITAL MARKETING STRATEGYHOLESOM BOARDS, LAGUNA BEACH
KENDAL WRONSKI
THE BIG IDEA
IN SIX MONTHS
Generate buzz
Promote exclusive e-mail offers
Grow the @KeepItHolesom Instagram account
THE PEOPLE WE WANT
LAGUNA BEACH and surrounding California region
MEN 14-28 YEARS OLD
WHY WE WANT THEM
@KeepitHolesom
# HOW WE’LL GET THEM
Goal
10,000 Holesom followers
“Subscribe to our mailing list
[email protected] for exclusive offers”
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YOUR HOLESOM STORY“I love my
#Sweeper Board! You guys rock
@KeepItHolesom!”
THE FINANCIALS
$400,000 HOLESOM ANNUAL REVENUE
$650/month E-mail marketing efforts
$500/month @KeepItHolesom maintenance
• Setup • Design modifications • Regular posts
THE FINANCIALS
$6,900 6 MONTH CAMPAIGN TOTAL COSTS
$1,150 MONTHLY CAMPAIGN COSTS
MEASURING SUCCESS
E-MAIL DISTRIBUTION LIST
GROWS
BIGGER COMMUNICATIONAUDIENCEBIGGER
RIDE WITH A SMILE & KEEP IT HOLESOM
