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10PINTEREST MARKETING BOARDSTHAT INSPIRE HOLIDAY CHEER

ANTHROPOLOGIE“IT’S A WRAP”It's not just about gifts, it's also about

how they're packaged. That's why

clothing retailer Anthropologie has a

board dedicated to the art of

wrapping presents.

Paper, bows and ribbons aside, this

creative approach to content

marketing encourages consumers not

only to buy gifts, but to wrap them

beautifully with Anthropologie's

unique products.

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DRISCOLL’S BERRIES“HOLIDAY DECOR”How can a California grower of raspberries,

blue-berries and strawberries engage

shoppers when most of the country's fields

are covered in frost?

Driscoll's Berries created a

number of boards on Pinterest to promote

the use of berries in decorations and

holiday dishes. These DIY, out-of-the-box

ideas incorporate holiday cheer with

Driscoll's products, bringing attention to

the brand as consumers decide how to

deck their halls and dress their desserts.

2

POTTERY BARN“CELEBRATE HANUKKAH”

"Away in a manger" isn't the only song playing this holiday season.

Hanukkah, the festival of lights, brings holiday cheer in blue, white and silver.

Pottery Barn, well known for its upscale Christmas-y products, skillfully

included a board dedicated to celebrating Hanukkah. Those who light

menorahs rather than wait for Santa will appreciate Pottery Barn's relevant

pins (and products).

3

TARGET“TREES & WREATHS”

Target sells Christmas bulbs, cookie

cutters, holiday cards, extension

cords and pretty much everything

else on consumers' lists as they

prepare for the holidays.

Even though the retailer seems to sell

all the toys Santa makes in his shop,

Target put together "Trees &

Wreaths," a Pinterest board of

unconventional decor that inspires

users to buy materials for crafty

creations from Target.

4

BEAUTY BRIDGE“HOLIDAY INSPIRATION”

Beauty Bridge, a cosmetics company, created a board full of beauty ideas

with holiday spirit. This season, Beauty Bridge is speaking to prospective

customers who want to take holiday style beyond their reindeer sweaters

and opt for nail art, featuring belt buckles, candy stripes and Santa hats.

5

DALLAS COWBOYS“2012 HOLIDAY GIFT GUIDE”People use Pinterest to pluck ideas for

weddings, housewares and other

domestic delights, but the Dallas

Cowboys marketing team is promoting

gifts for sports-lovers - perhaps giving

users who prefer home décor pins some

shopping inspiration for the super fans

on their lists.

The NFL team suggests that players on

Pinterest "Make It A Cowboys Christmas,"

with an array of gifts for the football

aficionado.

6

SAKS FIFTH AVE“PIN IT TO WIN IT”Saks Fifth Avenue's PIN IT to WIN IT

campaign isn't a holiday-themed

board, but an inspiring example of

how Pinterest promotes products and

engagement during a heavy buying

season. The luxury retailer is giving

away $2,000 toward gifts from Saks

to five users who pin its items.

Participants will be inspired to check

out Saks' offerings, even if they're not

one of the lucky five winners.

7

SUNRISE SENIOR LIVING“CRAFT IDEAS FOR ASSISTED LIVING”

Many believe that social media is for the younger generation, but Sunrise

Senior Living is shredding that stereotype this season with a board of craft

ideas for those in assisted living. The senior-centered facility took advantage

of the festive, holiday spirit to put their brand on the map with a dynamic,

Pinterest board that is appealing to all ages and gives residents plenty of

activities to celebrate.

8

HOME DEPOT“HOLIDAY CRAFTS, IDEAS AND INSPIRATION”

Home Depot created a board of DIY projects made from repurposed items,

such as the washers depicted here. Rather than accepting a label as a seller

of trees and wreaths, the home improvement store offered crafty

suggestions to promote its brand and inspire repinning as homes undergo

decorative transformations.

9

LUCKY MAGAZINE“LUCKY FRIENDS: HOLIDAY BLING”

Lucky Magazine is enjoying Pinterest's

collaboration tools through a board that

invites retailers and individuals to share their

ideas for hairstyles, makeup, jewelry and

dresses for holiday parties. Lucky shows off

that it's an authority on style (for any

season!). At the same time, it engages other

brands as well as dedicated readers and

prospective customers by creating an

interactive board that encourages users to

share and play.

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THANKS FOR READING!Get your fix for more Pinterest marketing news, tips and trends at: http://www.brafton.com/tag/pinterest

This Top 10 wasproduced by

Happy Holidays!