Digital Marketing Strategy and Planning

Digital Marketing Understanding the need and developing your company's marketing strategy to boost sales

Ⓒ Heptagon Multimedia FZ-LLC

Why should you use Digital Marketing?

Reasons:• Product & Brand

Awareness• Help people to find your

business• Demonstrate benefit

and value of product/service

• Reach new leads and sales

• Grow your business


What is Digital Marketing?

WEBSITE - digital storefront of your company

SOCIAL MEDIA - keeping connected with the community

EMAIL MARKETING - direct communication with users

BLOGGING,CONTENT MARKETING - tips to help others

ADVERTISING - fastest way to reach potential clients

SEARCH ENGINE OPTIMIZATION - higher rankings

VIDEO MARKETING - spreading your message faster Ⓒ Heptagon Multimedia FZ-LLC

DIGITAL VS TRADITIONAL MARKETINGA short comparison of the old vs new ways to reach customers

DIGITAL MARKETING

PRICE: Very low to medium

PRODUCT: Text Ads, Graphical Ads, Video Ads, Facebook,Google Ads etc.

PLACE: Computers, mobile phones, tablets and digital screens.

PROMOTION: Intagram,Facebook,Google, Youtube, Linkedin, Mobile Apps, Blogs, Email and other platforms

DIGITAL VS TRADITIONAL MARKETINGA short comparison of the old vs new ways to reach customers

TRADITIONAL MARKETING

PRICE: Medium high to very high

PRODUCT: Voice Ads, Video Ads & Printed Ads

PLACE: TV,Radio, Newspapers, Magzines, Street banners etc.

PROMOTION: TV series, news, movies, radio shows, events etc.


WHAT DOES DIGITAL MARKETING STRATEGY DO?

Uses market research to efficiently target content to audience

Organizes your ideas and campaigns

Supports overall business plan

Keeps marketing efforts proactive with sight on big picture

Creates targets and facilitates measurements of success

Makes it easier to evaluate new opportunities

Reasons you should have a marketing plan and strategy:


DIGITAL MARKETING STRAEGY STEPS

We take this steps to get your marketing strategy going:

• Identify your goals• Research your audience• Create content that engages• Develop conversion opportunities

Build online marketing audiences and refer to opportunities

• Make sure branding and content are consistent throughout


Digital Marketers Get Better Cost-Per-Lead(CPL) compared to other marketing channels. Hubspot

40% Claimed Greater Savings By using digital marketing methods of promotion for their products and services

28% Shifting Marketing Budget AllocationsFrom traditional media channels and invest them into digital online marketing tools


Social Media Marketing Strategy(Short version)

1. We will Identify your Business Goals2. We will Set Marketing Objectives

3. We will Identify your Ideal Customers4. We will Research your Competitors

5. to see their strategy 6. We will choose best channels and create tactics

7. We will create content strategy8. We will Allocate Budget and Resources


Contact us

Contact us and receive personalized full digital marketing strategy and report for free

Dubai Media City, Al Shatha Tower 2409Call us: 04 551 9434

Email us: [email protected]

mailto:[email protected]