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Digital MarketingLet’s Start
www.slideshare.net/bhaveshgudhka
WAIT Please check my Digital Marketing Fundamentals presentation before
your move ahead
1. Don’t expect quick results and magic2. Free stuff don’t deliver expected results3. You will need a website4. You will need time and money both
Read this carefully before you start
Let’s move….
Rule #1
Nothing is free and cheap
Rule #2
You will need a website first
You can’t start digital marketing without a good website
Image from : http://expose.media
www.optron.in
I don’t have website
Get website first.. A Good website
I have a website
WOW : That’s great
Let’s answer few questions ?
Do you know how many people are
visiting your website?
Are you collecting
inquiries from your website?
Is your website visible in Google
search?
If Answer is NO
Next ...
THEN
First you need to make SEO Friendly
website
Install Google Analytics code on
all pages of your website
Integrate lead capture form on
your website
I don’t know how to do all
this….
Hire a consultant
Remember : Cheap and FREE may not work
It’s all about business, don’t experiment
Check next slide if you don’t have website or you need a good website ...
We have website, analytics and inquiry form also
Still things don’t work
It’s time to identify problem first
Check following things
Analytics
Are you getting enough traffic on
your website?
Rank
Is your website ranking in Google
for right keywords?
Conversion
Check your conversion on
website
Start with Digital Marketing Audit first
What? Digital marketing audit is your Digital health check.
In Digital Marketing Audit ...
We check everything
From SEO
To Social Media
To Content
Till conversion
Digital Marketing audit is the
first step to diagnose why
your Digital Marketing is
“not working”
You will need professional helpDon’t depend on fresher or ask web designer to help you. You will waste time and money BOTH
