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5G Delivery?
UK Test speeds of 1Tbp/s65,000 X faster than 4G More bandwidthReal time data (low latency) delivery
Cellular & Wi-Fi access patchy, inconsistent –annoying!
Goal of seamless delivery on all networks
Multiple network layers ‘clunky’ and slow things down - bottlenecks
Huge demand for high bandwidth data
Need for more capacity –predicted 410% increase in online devices by 2020
Time spent on mobile
2008 Mobile 12%
2015 Mobile 51%
2020 Mobile ???
Source: www.smartinsights.comhttp://bit.ly/1LOSQZc
80/20 rule:
80% analyst brains 20% tools for insights
Use more sophisticated ad matching options and triggers in paid search
Restaurant offers ‘personalised’ to your tastes appear on screens or phone on passing
Permission based offers from your favourite brands
On arrival smartphone lets user know taxi waiting and guides you to its location.
Voice controlled search on the move – “Drive to X’
Next StepsDon’t Miss Out
Flex your idea muscles - Mobile marketing ideas – new tools, concepts, voice – Engage with Brighton’s Digital Catapult
Push mobile marketing higher up the agenda
Follow @
Dr Hamid Falaki
@hfalaki
Peter Passaro
@theDataist
5GIC
@Surrey5GIC
Erricsson Research
@EricssonLabs
Brighton IoT Group@IoT_brighton
Chandan Rajah@ChandanRajah
Digital Catapult Brighton@Digicatbrighton