Flare and Pivot !for Social Image
Sharing!Erica McGillivray
Erica McGillivray @emcgillivray
Senior Community Manager at Moz
“Whoever controls the media, the images, controls the culture.” — Allen Ginsberg!
@emcgillivray
Five Basic Design Principles!
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Five Psychological Triggers for Sharing!
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“Higher, further, faster...more.” !
— Kelly Sue DeConnick!
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Simple and customized templates, aka easy image and text swaps
@emcgillivray
@emcgillivray
Simple and customized templates, aka easy image and text swaps
@emcgillivray
A few technologies to help
@emcgillivray
A few technologies to help
Explain your business case
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Build sharing into culture
Prioritize Repeatable and Evergreen Projects!
Learn, Improve, !and Get Results!
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@emcgillivray
Rival IQ top content (90 days)!
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17 posts15 posts
Average of 468.95% lift per blog post promoted on Twitter
Google Analytics traffic data!
Thank You!!
Erica McGillivray @emcgillivray
Senior Community Manager at Moz
Resources!² Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media² Ideal Image Sizes for Your Social Media Posts
https://blog.bufferapp.com/ideal-image-sizes-social-media-posts
² Must-Have Social Media Tags for Twitter, Google+, Facebook, and More http://moz.com/blog/meta-data-templates-123
² Working on Complex Marketing Teams http://bit.ly/1Hzv6Tm
² Pablo https://buffer.com/pablo² Canva https://www.canva.com/