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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham. Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future. In this webinar with Tim Peter, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business. Tim will uncover: • How customer behaviors have changed and what that means for your business • What customers care about when searching, browsing, and buying • The role search, social, and mobile will play in your marketing and e-commerce activities • Best practices for building audiences and customer acquisition in your digital marketing activities In this free 30-minute Biznology® webinar, Tim Peter describes the major trends driving your business this year and beyond. More importantly, he will explore how you can leverage these trends to grow traffic and sales for your business. Don’t find yourself on the outside looking in. Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, MENG (NJ Chapter), and Tim Peter & Associates Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue.
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© 2014 Mike Moran Group LLCwww.biznology.com
Digital Marketing Directions: Key Trends Driving Your Marketing NextYear
Tim Peter
September 16, 2014
We’ll be starting soon!
Thanks for joining!
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Your moderator for today: Chris Abraham
Digital strategist and technologist at
Avid blogger/contributor at:
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@chrisabraham [email protected] 202-352-5051
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC3
Digital Marketing Directions: Key Trends Driving Your
Marketing Next Year
Thanks to our sponsors
Tim Peter
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Click the orange arrow
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© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
@tcpeter [email protected] 201-305-0055
5
Your speaker for today: Tim Peter
President of
Instructor at
Author at
Digital Marketing DirectionsThe Key Trends Driving
Your Marketing Next Year
It’s All E-
commerce
Internet,
Everywhere
We’re All
Publishers Now
Radical Transparency
Deep Custom
er Insights
Disruption &
Disinter-
mediation
Changing of the Guard
It’s All E-
commerce
Internet,
Everywhere
We’re All
Publishers Now
Radical Transparency
Deep Custom
er Insights
Disruption &
Disinter-
mediation
Changing of the Guard
Internet,
Everywhere
Mobiles Wearables Usables Invisibles
Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion Internet-connected devices in the world
• Roughly 2 Internet-connected devices for every man, woman, and child on the planet
More people own mobile phones than own toothbrushes
Internet,
Everywhere
June, 2011: “The Special Rapporteur [of the United Nations] considers cutting
off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the
International Covenant on Civil and Political Rights.
“The web is like electricity. It’s just there.” Eric Schmidt
Context is Queen• Segment
customer behaviors by context
• Observe, measure, and learn your customer’s pain points in each
• Improve by aligning customer experience with context
Internet,
Everywhere
And if context
is queen, guess what that
makes content
We’re All
PublishersNow
204,000,000 emails sent
Source: Intel
We’re All
PublishersNow
90+ reviews
We’re All
PublishersNow
100,000 Tweets
We’re All
PublishersNow
208,000 photo uploads
We’re All
PublishersNow
30 hours of video uploaded
We’re All
PublishersNow
2+ million search queries
We’re All
PublishersNow
Content is King• Cut through
the clutter• Create
content that is:–Snackable–Sharable–Sharp
We’re All
Publishers Now
Snackable
Sharp
Shareable
Next 5-10 years
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews• 104,000 Tweets• 208,000 photo
uploads
We’re All
Publishers Now
Internet,
Everywhere
Mobiles Wearables Usables Invisibles
Digital footprints
“You can never have too much data. Bigger is
definitely better.”
Data is the Crown Jewels
• Highlights customer behaviors, wants, and desires
• Leads product, promotion, placement and pricing decisions
• Cannot be easily duplicated by competition
Deep Customer
Insights
Disney MyMagic+
RFID “tickets”
and purchasing
Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and adapt to changing customer needs
• Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it
Deep Customer
Insights
Keys to Your Kingdom Next Year
It’s All E-
commerce
Deep Customer
Insights
Internet,
Everywhere
We’re All
Publishers Now
Thank YouWeb: timpeter.com
Phone: 201-305-0055
Email: [email protected]
Twitter:
twitter.com/tcpeter
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC40
Need more help for your search marketing? Develop the right business goals for your program
Learn what your customers need from search Understand what your customers are looking for Create content that satisfies your customers’
needs Understand how search engines judge the quality
of your content Implement a search marketing program to build your
bottom line Bid on paid search keywords intelligently and
correctly to ensure the right return on investment Improve your return on investment with proper
measures and metrics Plan for future changes in the search engines and
in your marketing Sell that plan within your organization
Search MarketingJumpStart Workshop
www.biznology.com/training
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
www.biznology.com
October 14, 201411:00 to 11:30 ET
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Chris Abraham
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